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The differences between publication specialists and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publication specialist and a media coordinator. Additionally, a publication specialist has an average salary of $55,554, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a publication specialist include technical publications, powerpoint and technical manuals. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Publication Specialist | Media Coordinator | |
| Yearly salary | $55,554 | $47,471 |
| Hourly rate | $26.71 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,008 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publication specialist is responsible for assisting in publishing operations and supervising distribution processes accordingly. Publication specialists inspect the quality of materials before printing, such as verifying information, proofreading contents, and ensuring that the style meets the standard requirements and business guidelines. They may also handle the company's social media presence to attract the audience by posting publication updates and engaging captions. A publication specialist must have excellent communication and organizational skills, especially in handling press releases, media communications, and writing sales reports.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Publication specialists and media coordinators have different pay scales, as shown below.
| Publication Specialist | Media Coordinator | |
| Average salary | $55,554 | $47,471 |
| Salary range | Between $36,000 And $84,000 | Between $34,000 And $64,000 |
| Highest paying City | Washington, DC | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | Meta | The Joffrey Ballet |
| Best paying industry | - | Manufacturing |
There are a few differences between a publication specialist and a media coordinator in terms of educational background:
| Publication Specialist | Media Coordinator | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publication specialists' and media coordinators' demographics:
| Publication Specialist | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.6% Female, 64.4% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |