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Publication specialist vs media coordinator

The differences between publication specialists and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publication specialist and a media coordinator. Additionally, a publication specialist has an average salary of $55,554, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a publication specialist include technical publications, powerpoint and technical manuals. The most important skills for a media coordinator are facebook, instagram, and twitter.

Publication specialist vs media coordinator overview

Publication SpecialistMedia Coordinator
Yearly salary$55,554$47,471
Hourly rate$26.71$22.82
Growth rate8%8%
Number of jobs27,00835,285
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a publication specialist do?

A publication specialist is responsible for assisting in publishing operations and supervising distribution processes accordingly. Publication specialists inspect the quality of materials before printing, such as verifying information, proofreading contents, and ensuring that the style meets the standard requirements and business guidelines. They may also handle the company's social media presence to attract the audience by posting publication updates and engaging captions. A publication specialist must have excellent communication and organizational skills, especially in handling press releases, media communications, and writing sales reports.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Publication specialist vs media coordinator salary

Publication specialists and media coordinators have different pay scales, as shown below.

Publication SpecialistMedia Coordinator
Average salary$55,554$47,471
Salary rangeBetween $36,000 And $84,000Between $34,000 And $64,000
Highest paying CityWashington, DCUrban Honolulu, HI
Highest paying stateWashingtonHawaii
Best paying companyMetaThe Joffrey Ballet
Best paying industry-Manufacturing

Differences between publication specialist and media coordinator education

There are a few differences between a publication specialist and a media coordinator in terms of educational background:

Publication SpecialistMedia Coordinator
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Publication specialist vs media coordinator demographics

Here are the differences between publication specialists' and media coordinators' demographics:

Publication SpecialistMedia Coordinator
Average age4242
Gender ratioMale, 35.6% Female, 64.4%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publication specialist and media coordinator duties and responsibilities

Publication specialist example responsibilities.

  • Manage documents through planning, development and QA.
  • Lead a cross discipline team to develop a new SERB database for Westlaw.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Train writers in XML tagging schema.
  • Deploy PC and Macintosh digital graphics workstations.
  • Ensure character and paragraph styles are applied according to the RFP requirements.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Publication specialist vs media coordinator skills

Common publication specialist skills
  • Technical Publications, 9%
  • PowerPoint, 7%
  • Technical Manuals, 6%
  • Adobe Illustrator, 6%
  • Desktop, 6%
  • Graphic Design, 5%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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