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Become A Publications Coordinator

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Working As A Publications Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $45,000

    Average Salary

What Does A Publications Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publications Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publications Coordinator jobs

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Publications Coordinator Career Paths

Publications Coordinator
Graphic Designer Production Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Account Executive Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Writer And Editor Communications Manager
Communications Director
7 Yearsyrs
Marketing Coordinator Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Graphic Designer Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Communications Manager Marketing Consultant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Communications Manager Senior Account Manager Public Relations
Director Of Publications Marketing
6 Yearsyrs
Publications Manager Writer And Editor Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Account Executive Office Manager Marketing Coordinator
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Office Manager Account Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Writer And Editor Senior Technical Writer Business Analyst
Marketing Manager
6 Yearsyrs
Marketing Director Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Publications Manager Communications Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Office Manager Project Coordinator Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Publicist Public Relations Manager Community Relations Manager
Public Affairs Manager
7 Yearsyrs
Publicist Senior Publicist
Publications Manager
5 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Director Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Coordinator 2.6 years
Head Coordinator 2.5 years
Market Coordinator 2.3 years
Publicist 2.3 years
Brand Coordinator 1.9 years
Media Coordinator 1.6 years
Top Employers Before
Internship 16.5%
Editor 4.9%
Volunteer 3.2%
Reporter 3.1%
Top Employers After
Internship 7.1%
Consultant 4.5%
Volunteer 3.9%
Editor 3.7%
Teacher 3.6%

Publications Coordinator Demographics

Gender

Female

71.6%

Male

26.1%

Unknown

2.3%
Ethnicity

White

79.3%

Hispanic or Latino

9.5%

Asian

8.7%

Unknown

1.8%

Black or African American

0.7%
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Languages Spoken

Spanish

43.3%

French

16.2%

Mandarin

6.7%

Chinese

6.2%

Italian

4.3%

Arabic

3.8%

German

3.3%

Russian

2.4%

Cantonese

1.9%

Portuguese

1.9%

Japanese

1.9%

Korean

1.4%

Vietnamese

1.4%

Hebrew

1.4%

Swedish

1.0%

Dutch

1.0%

Turkish

0.5%

Romanian

0.5%

Azerbaijani

0.5%

Hindi

0.5%
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Publications Coordinator Education

Schools

Syracuse University

7.1%

University of Texas at Austin

7.1%

University of California - Los Angeles

6.3%

George Washington University

5.9%

Florida State University

5.9%

Howard University

5.5%

University of California - Berkeley

5.1%

Towson University

5.1%

Columbia College Chicago

4.7%

Georgia State University

4.7%

Boston University

4.7%

American University

4.7%

New York University

4.3%

Michigan State University

4.3%

University of Southern California

4.3%

George Mason University

4.3%

University of Maryland - College Park

4.0%

San Jose State University

4.0%

University of Phoenix

4.0%

Northwestern University

3.6%
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Majors

Communication

19.6%

Business

14.5%

Public Relations

9.7%

English

8.5%

Journalism

7.8%

Marketing

6.1%

Political Science

4.0%

Graphic Design

3.9%

Writing

3.5%

Fine Arts

2.8%

Psychology

2.6%

Management

2.5%

Public Health

2.2%

History

2.0%

Photography

1.9%

Public Administration

1.8%

Sociology

1.8%

Journalism And Mass Communications

1.8%

Business Communications

1.5%

Theatre

1.4%
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Degrees

Bachelors

54.6%

Masters

24.1%

Other

12.4%

Associate

3.1%

Certificate

3.0%

Doctorate

2.3%

Diploma

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Publications Coordinator Salaries

Job Title Company Location Start Date Salary
Public Affairs Coordinator Russian American Foundation, Inc. New York, NY Sep 08, 2015 $99,028
Publications Coordinator Cosmos Foundation, Inc. Houston, TX Oct 25, 2010 $60,000
Press & Publicity Coordinator Glassnote Entertainment Group LLC New York, NY Jul 08, 2015 $57,500
Publications Coordinator Harmony Public Schools Houston, TX Oct 24, 2013 $55,099
Publications Coordinator Harmony Public Schools Houston, TX Aug 04, 2015 $52,603
Publications Coordinator Harmony Public Schools Houston, TX Apr 08, 2015 $52,603
Public Health Emergency Response Coordinator East Central District Health Department Columbus, NE Feb 01, 2014 $51,376
Coordinator-Publicity BBC Worldwide Americas, Inc. New York, NY Oct 02, 2014 $48,224
Public Health Emergency Reponse Coordinator East Central District Health Department Columbus, NE Feb 01, 2011 $47,570
Coordinator-Publicity BBC Worldwide Americas, Inc. New York, NY Oct 02, 2014 $47,048
Publicity Coordinator BBC Worldwide Americas, Inc. New York, NY Oct 01, 2011 $45,000
Publications Coordinator Steve McCurry Studios LLC Islandia, NY Oct 01, 2013 $43,440
Publicity Coordinator SONY Music Entertainment New York, NY Sep 18, 2013 $41,500
Publicity Coordinator American Film Institute Los Angeles, CA Mar 04, 2013 $41,433
Publicity Coordinator American Film Institute Los Angeles, CA Aug 20, 2012 $41,433
Public Policy Coordinator Burness Communications, Inc. Bethesda, MD Jun 15, 2014 $40,000 -
$46,000

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Top Skills for A Publications Coordinator

WebContentPressReleasesPublicHealthFacebookTwitterDataEntryPolicySpecialEventsPromotionalMaterialsPhotographyEmergencyGraphicDesignAdobePhotoshopAnnualReportInstagramEventPlanningCustomerServiceMonthlyNewsletterNewsReleasesPhotoShoots

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Top Publications Coordinator Skills

  1. Web Content
  2. Press Releases
  3. Public Health
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated the training of key employees and college faculty and staff for use of web content-management system (CMS).
  • Reach out to all press for coverage and prepare press releases, tip sheets and media alerts.
  • Identified, researched, and communicated relevant public health issues to Texas optometrists.
  • Helped strategize and implement social media plan including creating Facebook presence.
  • Handle social media for organization via Facebook, Twitter, YouTube, reaching more than 4,000 users.

Top Publications Coordinator Employers

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