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Become A Publications Coordinator

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Working As A Publications Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $44,508

    Average Salary

What Does A Publications Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publications Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publications Coordinator Videos

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Publications Coordinator Career Paths

Publications Coordinator
Graphic Designer Marketing Specialist Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Coordinator Marketing Communications Manager Communications Manager
Communications Project Manager
7 Yearsyrs
Marketing Director Public Relations Consultant Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Writer And Editor Communications Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Marketing Director Property Manager Communications Manager
Internal Communications Manager
9 Yearsyrs
Writer And Editor Communications Consultant Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Communications Director Public Relations Consultant Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Account Executive Senior Account Executive Communications Director
Marketing And Communication Consultant
10 Yearsyrs
Publications Manager Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Marketing Coordinator Communications Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Communications Specialist Public Relations Manager Public Relations Director
Media Relations Director
5 Yearsyrs
Technical Writer Project Coordinator Communications Coordinator
Media Relations Manager
5 Yearsyrs
Account Executive Marketing Manager
Online Marketing Manager
5 Yearsyrs
Communications Director Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Communications Specialist Communications Director Public Relations Consultant
Public Information Officer
6 Yearsyrs
Technical Writer Senior Writer Managing Editor
Publications Manager
5 Yearsyrs
Graphic Designer Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Publications Manager Project Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Do you work as a Publications Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Media Coordinator 1.6 years
Top Careers Before Publications Coordinator
Internship 16.1%
Editor 5.2%
Volunteer 4.3%
Reporter 3.7%
Assistant 3.4%
Top Careers After Publications Coordinator
Internship 6.8%
Consultant 5.4%
Volunteer 4.8%
Editor 4.6%
Teacher 3.8%

Do you work as a Publications Coordinator?

Publications Coordinator Demographics

Gender

Female

70.4%

Male

27.6%

Unknown

2.0%
Ethnicity

White

62.2%

Hispanic or Latino

14.2%

Black or African American

11.7%

Asian

8.1%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

44.2%

French

17.0%

Mandarin

5.4%

Italian

5.4%

Chinese

5.4%

German

3.4%

Russian

2.7%

Arabic

2.7%

Portuguese

2.0%

Hebrew

2.0%

Swedish

1.4%

Vietnamese

1.4%

Cantonese

1.4%

Japanese

1.4%

Romanian

0.7%

Samoan

0.7%

Dutch

0.7%

Danish

0.7%

Ukrainian

0.7%

Wolof

0.7%
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Publications Coordinator Education

Schools

George Washington University

6.9%

University of California - Los Angeles

6.9%

Boston University

6.4%

University of Texas at Austin

5.9%

Florida State University

5.9%

Syracuse University

5.4%

Michigan State University

5.4%

American University

5.4%

University of California - Berkeley

4.9%

University of Southern California

4.9%

George Mason University

4.9%

University of Phoenix

4.9%

Towson University

4.9%

University of Maryland - College Park

4.4%

University of Washington

4.4%

New York University

3.9%

Columbia College Chicago

3.9%

Western Washington University

3.4%

Georgia State University

3.4%

Brigham Young University - Idaho

3.4%
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Majors

Communication

16.5%

Business

15.3%

English

10.0%

Public Relations

7.3%

Journalism

7.2%

Marketing

4.8%

Graphic Design

4.5%

Political Science

4.4%

Writing

4.1%

Psychology

3.2%

Public Health

3.1%

Fine Arts

2.8%

Public Administration

2.6%

Management

2.4%

History

2.3%

Photography

2.2%

Law

2.0%

Liberal Arts

1.8%

Sociology

1.8%

Journalism And Mass Communications

1.8%
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Degrees

Bachelors

50.5%

Masters

25.1%

Other

13.6%

Certificate

3.8%

Associate

3.4%

Doctorate

3.1%

Diploma

0.4%

License

0.1%
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Publications Coordinator Videos

Civil War Life: Shot To Pieces

Careers in Communications and Public Relations

Working Together: Collaboration of 8 Community-Based Arts-Informed Research Projects on Homelessness

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Temporary

Real Publications Coordinator Salaries

Job Title Company Location Start Date Salary
Public Affairs Coordinator Russian American Foundation, Inc. New York, NY Sep 08, 2015 $99,028
Publications Coordinator Cosmos Foundation, Inc. Houston, TX Oct 25, 2010 $60,000
Press & Publicity Coordinator Glassnote Entertainment Group LLC New York, NY Jul 08, 2015 $57,500
Publications Coordinator Harmony Public Schools Houston, TX Oct 24, 2013 $55,099
Publications Coordinator Harmony Public Schools Houston, TX Aug 04, 2015 $52,603
Publications Coordinator Harmony Public Schools Houston, TX Apr 08, 2015 $52,603
Public Health Emergency Response Coordinator East Central District Health Department Columbus, NE Feb 01, 2014 $51,376
Coordinator-Publicity BBC Worldwide Americas, Inc. New York, NY Oct 02, 2014 $48,224
Public Health Emergency Reponse Coordinator East Central District Health Department Columbus, NE Feb 01, 2011 $47,570
Coordinator-Publicity BBC Worldwide Americas, Inc. New York, NY Oct 02, 2014 $47,048
Publicity Coordinator BBC Worldwide Americas, Inc. New York, NY Oct 01, 2011 $45,000
Publications Coordinator Steve McCurry Studios LLC Islandia, NY Oct 01, 2013 $43,440
Publicity Coordinator SONY Music Entertainment New York, NY Sep 18, 2013 $41,500
Publicity Coordinator American Film Institute Los Angeles, CA Mar 04, 2013 $41,433
Publicity Coordinator American Film Institute Los Angeles, CA Aug 20, 2012 $41,433
Public Policy Coordinator Burness Communications, Inc. Bethesda, MD Jun 15, 2014 $40,000 -
$46,000

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Top Skills for A Publications Coordinator

  1. Press Releases
  2. Health Care
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Develop, implement and control public affairs programming/community relation projects, includes writing and producing on-air elements and press releases.
  • Communicated with members, association lobbyists and health care experts to compile up-to-date news, photos and relevant statistics.
  • Submit event/retreat information copy to the website manager for publication.
  • Recruited and organized volunteers for special events such as Medi-Cal Reimbursement Campaign rally, and state-wide Planned Parenthood Capitol Day.
  • Researched, proposed and drafted congressional documents on role of rehabilitation in correctional system, largely for state policy makers.

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Top 10 Best States for Publications Coordinators

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Connecticut
  5. Nevada
  6. Rhode Island
  7. Washington
  8. New York
  9. Massachusetts
  10. New Jersey
  • (186 jobs)
  • (17 jobs)
  • (302 jobs)
  • (112 jobs)
  • (61 jobs)
  • (42 jobs)
  • (201 jobs)
  • (626 jobs)
  • (392 jobs)
  • (187 jobs)

Top Publications Coordinator Employers

Jobs From Top Publications Coordinator Employers

Publications Coordinator Videos

Civil War Life: Shot To Pieces

Careers in Communications and Public Relations

Working Together: Collaboration of 8 Community-Based Arts-Informed Research Projects on Homelessness

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