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Publications designer skills for your resume and career
14 publications designer skills for your resume and career
1. Graphic Design
Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.
- Started as a temp Product Photographer, now doing more layout and graphic design work.
- Served all of Kia corporate office as sole in-house graphic designer / illustrator / photographer / powerpoint specialist / general creative.
2. Adobe Indesign
- Used adobe photoshop, adobe illustrator, and adobe indesign.
- Compiled/Designed reports on retirement issues facing various states using Adobe InDesign.
3. Adobe Creative Suite
- Assisted Marketing Coordinator in creation of publicity materials utilizing Adobe Creative Suite software.
- Designed graphics and publications for events hosted by UCI s Office of Admissions in Microsoft Office and Adobe Creative Suite.
4. Publication Design
- Executed responsibilities as publication designer by working across a wide variety of digital and print projects.
- Design, edit and proof campus publication design.
5. Art Direction
Art direction is an essential job in the activities related to theatre, advertising, fashion, publishing as well the film industry. All of these fields have a direct or indirect connection with art and therefore require direction and supervision regarding this very aspect of the job. The art director is responsible for how a product turns out visually..
- Managed production of final electronic art, assisted in press supervision and collaborated on photographic and illustrative art direction.
- Collaborated with account managers to provide art direction and creative solutions that met business and marketing objectives.
6. Adobe Photoshop
- Design a variety of projects utilizing Microsoft Office, and Adobe PhotoShop and Illustrator.
- Manipulate images by using Adobe Photoshop of conceptual designs and interior mock-ups for luxurious helicopter overhaul projects.
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The design solution is a process that is used to simplify or translate high-level client requirements into a simpler form that may be also be regarded as a solution. For this purpose, the technical requirements and models are to be transformed into alternative designs which are then analyzed and the best one among all the alternatives is chosen as the ultimate solution.
- Meet with clients to discuss design solutions.
- Designed and developed internet marketing and design solutions that promote a variety of industries from telecommunications to finance.
8. Promotional Materials
Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.
- Designed web & print promotional materials for departmental and student targeted events
- Customized logos and labels for promotional materials, including bags, crayons, pouches, and posters.
9. In-House
- Maintained and updated current manuals for all equipment produced in-house and identified areas for improvement in existing literature.
- Assisted with all in-house product photography, setting up and styling shots for catalog and advertising use.
10. Photography
- Provided extensive digital photography for various projects.
- Revamped the photo studio for better lighting and overall quality of the photography.
11. Photo Shoots
A photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. The goal of a photoshoot is to achieve a predetermined visual objective. Later, these images can be used for editing or post-production..
- Served as art director at off-site department photo shoots, instructing diverse groups of hired models for specific publication needs.
- Assisted with model calls, monthly meetings, music selection, model lineups and photo shoots.
12. Technical Manuals
Technical Manuals are informative pieces of writing, often including diagrams and images, which educate the person who is using it and assist them in learning how to control, build, fix, or otherwise handle the product or products which it speaks of. A technical manual is also known more commonly as a user manual and it typically comes with most products, especially items such as furniture, electronics, appliances, software, machinery, and even medication and medical devices.
- Develop change packages for the Air Force Technical manuals.
- Design, layout and illustrate technical manuals and workbooks
13. Press Releases
- Managed press releases and interviews.
- Worked with management and artists to copywrite press releases.
14. Typesetting
- Book concept and design, typesetting of interiors, custom typography and branding.Titles: 50+ book titles designed
- Designed the inner spreads of both books, and completed the typesetting.
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What soft skills should all publications designers possess?
Samantha Osborne
Assistant Professor of Graphic Design, Owner, Samantha Osborne Design, Eastern Illinois University
i. An ability to see big picture: there are an infinite number of details in graphic design, whether you work in website design on the front or back end, or in print media with physical outputs. It's easy to get caught up on the details, especially when clients are making specific demands about things such as paper type. A skilled designer must be able to see beyond the details and look at the big picture for an effective design solution. For example, a client may be asking for an invitation design for an up-coming event. A skilled designer will ask questions and dig in, eventually uncovering that perhaps for a successful event, the client also needs a splash page and social media, either in place of or in addition to an invitation. A skilled designer addresses design problems holistically, rather than minutely.
ii. An ability to "read" people: designers are trained in art-specific vocabulary. Hue, saturation, pixels, gestalt...most non-art folks don't use or speak that language. When clients are describing their goals, they aren't using art-vocabulary. It's a designer's job to translate what the client is saying into an advanced and effective creative solution. They must be able to speak and understand the language of non-creative folks, as well as the language of the broader creative industry.
iii. An ability to make a convincing argument for your design solution(s): many young and inexperienced designer tend to get their hearts broken when a client smashes one of their [very well thought-out] ideas. Rather than rolling over, a designer must learn to navigate how best to build support for their idea(s). That might mean in some instances you work more fluidly with the client throughout the design process, so that they feel they have ownership in the development of the solution. In other instances it might mean that the designer is presenting options, rather than a single solution, so that the client feels empowered to make choices throughout the design process. And in some instances, it might be a matter of better explaining and presenting your idea to a client; perhaps the designer needs to push back more, perhaps they need to provide more research as to why their solution is best, or maybe they simply need to present it with more excitement and enthusiasm.
List of publications designer skills to add to your resume

The most important skills for a publications designer resume and required skills for a publications designer to have include:
- Graphic Design
- Adobe Indesign
- Adobe Creative Suite
- Publication Design
- Art Direction
- Adobe Photoshop
- Design Solutions
- Promotional Materials
- In-House
- Photography
- Photo Shoots
- Technical Manuals
- Press Releases
- Typesetting
Updated January 8, 2025