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Become A Publications Manager

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Working As A Publications Manager

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $77,000

    Average Salary

What Does A Publications Manager Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Publications Manager

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Publications Manager Career Paths

Publications Manager
Project Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Project Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Communications Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Communications Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Communications Manager Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Communications Director
Director Strategic Communications
11 Yearsyrs
Marketing Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Marketing Communications Manager Public Relations Director
Media Relations Director
5 Yearsyrs
Marketing Communications Manager Manager Of Corporate Communications
Internal Communications Manager
8 Yearsyrs
Publication Director Communications Director
Director Of Publications Marketing
5 Yearsyrs
Publication Director Public Relations Director
Public Relations And Communications Director
7 Yearsyrs
Public Relations Manager Director, Corporate Communications
Director, Global Marketing Communications
11 Yearsyrs
Assistant Director Assistant Director Of Development
Director Of Corporate Relations
9 Yearsyrs
President Field Director
Campaign Director
5 Yearsyrs
Marketing Manager Social Media Manager
Media Relations Manager
5 Yearsyrs
Public Relations Manager Public Relations Director
Chief Communications Officer
9 Yearsyrs
Marketing Manager Digital Marketing Manager
Brand Strategist
5 Yearsyrs
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Do you work as a Publications Manager?

Average Yearly Salary
$77,000
View Detailed Salary Report
$39,000
Min 10%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$77,000
Median 50%
$153,000
Max 90%
Best Paying Company
Aurora Health Care
Highest Paying City
Omaha, NE
Highest Paying State
North Dakota
Avg Experience Level
3.5 years
How much does a Publications Manager make at top companies?
The national average salary for a Publications Manager in the United States is $77,926 per year or $37 per hour. Those in the bottom 10 percent make under $39,000 a year, and the top 10 percent make over $153,000.

Real Publications Manager Salaries

Job Title Company Location Start Date Salary
Manager, Competition Public Policy and Public Affa Google Inc. Washington, DC Nov 07, 2011 $180,000
Public Policy Manager, Economic Policy Uber Technologies, Inc. San Francisco, CA Dec 14, 2016 $134,763 -
$160,000
Public Policy Manager Uber Technologies, Inc. Chicago, IL Sep 04, 2015 $109,361
Public Health Outcomes Manager Hospital for Special Surgery New York, NY Jul 30, 2015 $97,400
Senior Publication Manager GDS Publishing Inc. New York, NY Dec 28, 2010 $95,000
Senior Publications Manager GDS Publishing Inc. New York, NY Dec 28, 2010 $95,000
Manager, Originals Publicity Netflix, Inc. Beverly Hills, CA Aug 29, 2016 $90,605
Worship Publications Manager Oregon Catholic Press Portland, OR Sep 13, 2015 $90,000
Worship Publications Manager Oregon Catholic Press Portland, OR Aug 24, 2016 $90,000
Publicity Manager Fremantlemedia North America, Inc. Burbank, CA Mar 17, 2016 $81,680
Senior Publications Manager Genzyme Corporation Cambridge, MA Sep 24, 2010 $80,309 -
$93,195
Publicity Manager Fremantlemedia North America, Inc. Burbank, CA Mar 17, 2014 $80,000
Publich Health Outcomes Manager New York Society for Relief of Ruptured & Crippled New York, NY Apr 07, 2014 $76,000
Manager, Public Policy National Fisheries Institute McLean, VA Sep 01, 2015 $72,000
Engineering Publications Manager Proenergy Services, LLC Sedalia, MO Nov 01, 2012 $70,000
Publications Manager International Center for Alcohol Policies Washington, DC Jan 01, 2014 $60,000
Publications Manager Reston Investments/IIIT Reston, VA Jan 06, 2010 $57,000
Publications Manager Reston Investments/IIIT Herndon, VA Mar 05, 2010 $57,000

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Top Skills for A Publications Manager

  1. Company Website
  2. Press Releases
  3. Publicity Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Designed and administered the company website.
  • Created digital press releases for media outreach, improving immediate response rate with free editorial placements valued at approximately $4M.
  • Developed successful publicity campaigns for pop culture and current event titles resulting in bestsellers.
  • Conducted 17 Freedom of Information Act searches to ensure compliance with the law and prevent any possible appeals.
  • Oversee all matters of publication: emails, press releases, blog, web content, etc.

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Top 10 Best States for Publications Managers

  1. District of Columbia
  2. New York
  3. Virginia
  4. Rhode Island
  5. Colorado
  6. New Jersey
  7. Washington
  8. California
  9. Delaware
  10. Massachusetts
  • (109 jobs)
  • (563 jobs)
  • (165 jobs)
  • (14 jobs)
  • (111 jobs)
  • (117 jobs)
  • (169 jobs)
  • (1,104 jobs)
  • (15 jobs)
  • (258 jobs)

Publications Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,005 Publications Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Publications Manager Resume

View Resume Examples

Publications Manager Demographics

Gender

Female

51.6%

Male

39.6%

Unknown

8.8%
Ethnicity

White

63.2%

Hispanic or Latino

13.9%

Black or African American

12.0%

Asian

7.3%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

52.6%

French

16.4%

German

7.8%

Russian

4.3%

Portuguese

3.4%

Chinese

2.6%

Mandarin

1.7%

Swedish

0.9%

Icelandic

0.9%

Turkish

0.9%

Hindi

0.9%

Dutch

0.9%

Korean

0.9%

Bulgarian

0.9%

Hungarian

0.9%

Igbo

0.9%

Catalan

0.9%

Bengali

0.9%

Thai

0.9%

Croatian

0.9%
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Publications Manager Education

Schools

American University

8.8%

University of Maryland - College Park

7.7%

New York University

7.3%

Pennsylvania State University

6.5%

University of Phoenix

6.2%

Boston University

6.2%

George Washington University

5.8%

Community College of the Air Force

5.8%

George Mason University

5.4%

University of California - Berkeley

4.6%

University of Maryland - University College

4.2%

Syracuse University

3.8%

Arizona State University

3.8%

University of Alabama

3.5%

Temple University

3.5%

Texas State University

3.5%

Fordham University

3.5%

University of Texas at Austin

3.5%

Central Michigan University

3.5%

University of California - Los Angeles

3.1%
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Majors

Business

16.4%

Communication

13.1%

English

12.9%

Journalism

11.3%

Marketing

6.3%

Writing

4.0%

Political Science

4.0%

Public Relations

3.9%

Graphic Design

3.4%

Management

3.2%

Law

2.9%

History

2.8%

Fine Arts

2.6%

Criminal Justice

2.3%

Psychology

2.3%

Public Health

1.9%

Theatre

1.9%

Education

1.7%

Journalism And Mass Communications

1.7%

Accounting

1.7%
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Degrees

Bachelors

48.7%

Masters

26.2%

Other

13.2%

Associate

4.5%

Certificate

3.5%

Doctorate

3.2%

Diploma

0.6%
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