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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Senior PR Manager||Microsoft Corporation||Redmond, WA||May 16, 2015||$148,757|
|Group PR Manager||Microsoft Corporation||Redmond, WA||Nov 18, 2011||$140,194|
|Public Policy Manager, Economic Policy||Uber Technologies, Inc.||San Francisco, CA||Dec 14, 2016||$134,763 -
|Group PR Manager, Xbox Live||Microsoft Corporation||Redmond, WA||Feb 01, 2010||$125,000|
|PR Manager, Cross Border Communications||Nimbus Development, Inc.||San Francisco, CA||Nov 09, 2016||$120,000 -
|Senior PR Manager||Marvell Semiconductor, Inc.||Santa Clara, CA||Oct 29, 2010||$120,000 -
|PR Manager||GTL Media, Inc.||Santa Monica, CA||Sep 04, 2015||$118,934|
|Public Policy Manager||Uber Technologies, Inc.||Chicago, IL||Sep 04, 2015||$109,361|
|PR Manager, Cross-Border Communications||Nimbus Development, Inc.||San Francisco, CA||Mar 12, 2015||$102,000|
|Senior PR Manager||SEGA of America, Inc.||San Francisco, CA||Dec 26, 2012||$100,045|
|PR MGR of Rankings, Surveys & Directories||Ropes & Gray LLP||New York, NY||Sep 01, 2015||$98,696|
|Public Health Outcomes Manager||Hospital for Special Surgery||New York, NY||Jul 30, 2015||$97,400|
|SR. PR Manager||SEGA Enterprises, Inc.||San Francisco, CA||Dec 28, 2009||$95,000|
|Senior Publications Manager||GDS Publishing Inc.||New York, NY||Dec 28, 2010||$95,000|
|Senior Publication Manager||GDS Publishing Inc.||New York, NY||Dec 28, 2010||$95,000|
|PR Manager||Bee Imagine LLC||Torrance, CA||May 05, 2015||$94,000|
|PR Manager||Bee Imagine LLC||Torrance, CA||Nov 05, 2014||$94,000|
|Manager, Originals Publicity||Netflix, Inc.||Beverly Hills, CA||Aug 29, 2016||$90,605|
|Worship Publications Manager||Oregon Catholic Press||Portland, OR||Sep 13, 2015||$90,000|
|Senior Publications Manager||Genzyme Corporation||Cambridge, MA||Sep 24, 2010||$80,309 -
|Publicity Manager||Fremantlemedia North America, Inc.||Burbank, CA||Mar 17, 2014||$80,000|
|Senior P.R. Manager||Concord International Group||Las Vegas, NV||Jun 09, 2010||$75,007|
|PR Manager||BPMW||New York, NY||Jun 15, 2015||$72,500|
|PR Manager||CRRC Ma Corporation||Boston, MA||Sep 09, 2016||$72,000|
|Engineering Publications Manager||Proenergy Services, LLC||Sedalia, MO||Nov 01, 2012||$70,000|
|PR Manager||BPMW||New York, NY||Sep 03, 2013||$65,000|
|PR Manager||The Swatch Group (U.S.) Inc.||Weehawken, NJ||Feb 24, 2012||$65,000|
|PR Manager||Omnicom Management Inc.||New York, NY||Sep 29, 2014||$62,000|
|Publications Manager||International Center for Alcohol Policies||Washington, DC||Jan 01, 2014||$60,000|
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