Supervisor, Engagement Planning
Philadelphia, PA job
at CMI Media Group
Orchestrate Omnichannel Experiences that Move Healthcare: Supervisor, Engagement Planning Do you thrive on crafting innovative media strategies that connect with audiences across all channels? Are you a natural leader with a passion for mentoring and developing talent? CMI Media Group, a leading healthcare marketing agency, is seeking a strategic and results-oriented Supervisor, Engagement Planning to lead our team in developing and executing impactful media campaigns. In this role, you will:
Be the Architect of Engagement: Lead the development and execution of omnichannel media strategies, translating marketing objectives into impactful plans that span Display, Custom Digital Programs, Email, Print, POC, and Conferences.
Guide a Team of Planners: Mentor and develop a team of Engagement Planners, fostering their growth and ensuring the delivery of high-quality, strategically aligned tactical plans.
Champion Innovation: Stay ahead of the curve in the ever-evolving media landscape, partnering with COE leads and supplier partners to identify and leverage emerging technologies and opportunities.
Drive Client Success: Build strong relationships with clients, providing strategic guidance, proactive communication, and data-driven insights to ensure campaign success and exceed expectations.
Be a Collaborative Leader: Partner seamlessly with internal teams, including BI, market research, and creative, to deliver integrated and impactful campaigns that drive results.
Do you have the right skills?
Media Expertise: 5-6 years of experience as a Planner/Buyer, with a deep understanding of online and offline media channels, including traditional and emerging platforms.
Strategic Thinker: Proven ability to translate marketing objectives into actionable media strategies that deliver measurable results.
Leadership & Mentorship: Passion for developing and empowering team members, fostering a collaborative and growth-oriented environment.
Client-Focused Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of engagement planning.
Why CMI Media Group?At CMI Media Group, we're not just planning campaigns - we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:
Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplySenior Engagement Planner
Philadelphia, PA job
at CMI Media Group
Shape the Future of Healthcare Engagement: Senior Engagement Planner at CMI Media Group! Are you a strategic thinker with a passion for crafting engaging media experiences? Do you thrive in a fast-paced environment where you can leverage your expertise to drive impactful results? If so, CMI Media Group wants you on our team! We are seeking a highly motivated and experienced Senior Engagement Planner to join our dynamic team. In this role, you will be responsible for developing and executing tactical plans across a variety of channels, ensuring they align with overarching strategic goals and deliver exceptional results for our clients. What You'll Do:
Strategic Planning: Develop and execute tactical plans for Display, Custom Digital Programs, Email, Print, POC, and Conferences, ensuring alignment with overall strategic direction.
Channel Expertise: Demonstrate a deep understanding of how various media channels work together to create a cohesive and impactful omnichannel experience.
Supplier Management: Develop RFPs, negotiate with suppliers at the brand level, and stay abreast of emerging media technologies.
Client Relations: Manage client communications, provide updates, and ensure their satisfaction with our services.
Team Collaboration: Partner with internal teams, including channel COEs and AMPs/MPs, to ensure seamless execution and quality deliverables.
What You'll Bring:
Experience: Minimum 3-4 years of experience as a Planner/Buyer in a media agency or related field.
Media Savvy: Strong understanding of media basics, concepts, and syndicated tools.
Technical Proficiency: Proficiency in Microsoft Office Suite and experience with industry-standard planning tools.
Exceptional Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
Organizational Prowess: Strong organizational and time management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Collaborative Spirit: Ability to foster collaborative relationships with cross-functional teams and work effectively in a fast-paced environment.
Why CMI Media Group? At CMI Media Group, we believe in All for Good. As a leading healthcare marketing agency, we are driven by a passion for making a difference in the lives of patients and healthcare professionals. We offer a dynamic and collaborative work environment, competitive compensation and benefits, and opportunities for professional growth and development. Our Commitment to Diversity and Inclusion: CMI Media Group is built on a foundation of inclusion and diversity. We believe in celebrating our differences and fostering a workplace where everyone feels valued and respected. We are proud to have several Employee Resource Groups (ERGs) including AZAP (Asian American Pacific Islander), BRAAVE (Bringing Relevance to the African American Vision & Experience), HER story (a forum for women), Mi Gente Unidos (My People United), and more. The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplySupervisor, Paid Social
Philadelphia, PA job
at CMI Media Group
At CMI Media Group, we are looking for a Supervisor, Paid Social who can help our clients utilize paid social to connect with patients, caregivers and doctors. In this role, you'll help brands develop and execute social media strategies across major networks, as well as leverage social listening tools for planning, reporting and analysis. This is a leadership role within a dedicated and growing social department, where you will be the day to day manager of social programs for client's brands.
Responsibilities include: leading a client/brand social team, developing social media strategies, involvement in new biz and pitch opportunities, social listening and reporting. You will also have the opportunities to work alongside partner agencies and internal teams to ensure social efforts are completely integrated with marketing and creative efforts.
Responsibilities:
Develop a deep understanding of the client's brands and disease states, and determine how social advertising can provide a benefit to their audiences
Work alongside analytics team to determine measurement plans for social media efforts
Day to day management of client social media programs
Mange team of 1-2 social analysts, mentoring them through their career path
Leverage social listening tools to develop strategies and analyze competition and audience segments
Help create social media campaigns that provide a benefit to the audiences our clients are targeting
Requirements:
Management or mentorship experience (1-2 years)
Agency experience a plus
Strong experience managing large budgets and creating scopes of work
Background in media/paid social a plus
Knowledge of Facebook Business Manager, Twitter, Linkedin, Google Analytics and bid management tools, and social listening tools
Healthcare/Pharmaceutical background a plus
Bachelor's Degree or equivalent, preferably in marketing, communications, business or any quantitative or analytical related fields
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplyAnalyst, Marketing Automation
Cherry Hill, NJ job
at CMI Media Group
Orchestrate the Future of Healthcare Marketing: Analyst, Marketing Automation at CMI Media Group Do you thrive on turning data into dynamic customer journeys? Are you passionate about using technology to improve healthcare outcomes? CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Analyst, Marketing Automation to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients. What You'll Do:
Be the Architect: Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
Nail the Details: Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
Master the Data Flow: Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
Collaborate & Conquer: Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
Analyze & Optimize: QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.
What You'll Bring:
1-2 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
Exceptional communication and collaboration skills. You thrive in a team environment and can effectively communicate complex information to diverse audiences.
Meticulous attention to detail and a passion for precision in documentation and data management.
Strong organizational and project management skills to keep multiple campaigns running smoothly.
Proficiency in Microsoft Excel and PowerPoint.
Bonus Points:
Experience in pharma marketing or at a media agency.
Experience with DOMO or similar business intelligence platforms.
Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.
Why CMI Media Group? At CMI Media Group, we're not just building campaigns, we're building healthier futures. We're a team of 850+ healthcare marketing experts driven by a shared passion for making a difference. We offer a collaborative and supportive environment where you'll have the opportunity to learn from the best, make a real impact, and grow your career.The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!
Auto-ApplyDirector, Social Engagement
Philadelphia, PA job
at CMI Media Group
Are you a visionary social strategist with a passion for driving impactful change in the health sector? Our innovative content and social enterprise is seeking a dynamic and experienced Director, Social Engagement to lead groundbreaking social strategies for our high-tier pharmaceutical and health clients.In this pivotal role, you will be instrumental in developing enterprise-level social solutions and crafting sophisticated brand social strategies. Working closely with the VP, Social Engagement, you'll design and execute thoughtful social media programs, always with an innovative, data-driven, and results-oriented mindset at the core. You will serve as a primary client contact, fostering strategic partnerships across our agency network and shaping the future of health communications.What You'll Do:
Client Leadership: Serve as the lead client contact for brand social strategy, influencer programs, and social content development, building strong relationships and positioning our clients as advocates for social innovation.
Strategic Vision: Develop and implement enterprise social solutions and cohesive brand social strategies for high-tier clients, ensuring alignment with business objectives.
Integrated Solutions: Collaborate seamlessly with paid social and social intelligence teams to orchestrate truly integrated and impactful social offerings.
Relationship Building: Grow and nurture relationships with client social teams, facilitating their integration and continuous growth within our programs.
Agency Network Management: Act as the key point person for agency network health partners within respective disciplines, ensuring smooth collaboration.
Cross-Functional Collaboration: Interface regularly with diverse cross-functional teams to deliver best-in-class thinking and action for our clients.
Innovation & Tools: Stay ahead of market shifts and emerging toolsets, ensuring the CMI Media Group social team utilizes cutting-edge, best-in-class solutions.
Team Mentorship: Mentor and inspire junior employees across the agency, fostering a culture of productivity, job satisfaction, and professional growth.
Client Advocacy: Generate enthusiasm and commitment for our clients' businesses among internal team members, ensuring their success is a shared priority.
What You'll Bring:
Experience: Minimum of 7-10 years of progressive social strategy experience, specifically managing high-tier clients in an agency or in-house SME team setting.
Agency Leadership: Proven experience in agency management, ideally with Fortune 500, large-scale pharmaceutical, or health clients. Agency experience is strongly preferred.
Team Management: Demonstrated leadership and team management skills, with a strong ability to build, develop, and inspire high-performing teams.
Industry Expertise: In-depth knowledge of the pharmaceutical/health industry and its unique regulatory landscape within the social media space.
Strategic & Innovative Mindset: A strong strategy and innovation background, consistently challenging the status quo, never accepting the baseline, and always dreaming bigger.
The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplyAssociate Director, Communications Planning
Chesterbrook, PA job
at CMI Media Group
The Opportunity: Shape the Future of Health Marketing Are you a rising strategic talent eager to contribute to cutting-edge health marketing? CMI Media Group is seeking an Associate Director, Communications Planning to support the transformation from traditional communications planning to modern, outcome-driven strategy. This role is about contributing to the architecture of omnichannel strategies that integrate data, creativity, media, and technology to drive measurable business growth for the world's leading pharmaceutical and healthcare brands. This position is for a hands-on practitioner who can simplify the complex, influence stakeholders, and execute with precision. You will play a vital role in uncovering powerful consumer insights, shaping customer decision journeys, and ensuring every marketing dollar works harder to deliver tangible results. If you're passionate about solving complex marketing challenges, distilling them into simple, inspiring narratives, and driving real-world impact, this is your opportunity to make a significant contribution. What You'll Do:
Support Strategic Transformation: Contribute to the evolution of our strategic offerings, helping to ensure marketing acts as a powerful growth engine for our clients and the agency.
Collaborate & Communicate: Align strategy with cross-functional teams (creative, media, analytics, technology) and communicate complex strategic recommendations in simple, compelling narratives for internal and external audiences.
Contribute to New Business & Thought Leadership: Assist in elevating our strategic value proposition in new business pitches and support the creation of original research, whitepapers, and presentations that set industry standards.
Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement.
Ensure Executional Excellence: Support consistency and quality across all strategy-led initiatives, monitor adherence to strategic frameworks, and contribute to a continuous learning culture that optimizes strategy effectiveness in real-time.
Forge Strategic Partnerships: Maintain high-impact relationships with key platform partners (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients.
What You'll Bring:
Experience: 7-8+ years of experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries.
Strategic Acumen: A proven track record of contributing to and supporting the development of commercially-driven, outcome-focused strategies that deliver measurable business results.
Omnichannel & Digital Expertise: Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing technology.
Data Literacy & Analytics: Ability to interpret complex data sets and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling.
Collaboration & Communication: Strong teamwork skills, with the ability to effectively communicate and simplify complex ideas into compelling narratives.
Customer Journey & Behavioral Science: Deep understanding of customer journeys and behavioral science.
Agility & Experimentation: A mindset of continuous learning, testing, and refining strategies based on performance signals.
Multi-Disciplinary Knowledge: Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy).
Why CMI Media Group? At CMI Media Group, we believe in "All for Good." We are a group of hearts and minds who want to make a difference and celebrate being different. We offer:
Impactful Work: Contribute to meaningful health outcomes by shaping strategies for leading pharmaceutical brands.
Growth & Development: Be part of an agency recognized for talent retention and employee development, with a strong mentorship program and leadership training.
Inclusive Culture: Join a company built on inclusion and diversity, with vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, fostering a sense of belonging for all.
Community Engagement: Extend your passion for service through our philanthropic initiatives and volunteer efforts.
Flexible Work: We value work-life balance and offer flexible working arrangements.
Ready to contribute to the future of health marketing? Apply today and help us drive "All for Good."
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplySupervisor, Programmatic
Cherry Hill, NJ job
at CMI Media Group
CMI Media Group is looking to bring on some bright new stars to help shape the future of healthcare media buying. We help brands reach patients, caregivers and healthcare professionals with the right message to assist them along their journey at the right time. Are you data driven? Do you like automation and emerging media? Come join our team!
As the Supervisor, Programmatic Media Buying, you will be the day to day account lead on assigned Programmatic Media Buying accounts. You will work closely with your assigned team of Analysts as well as SEM, Media, Ad Ops, Social, Analytics, and other account teams to ensure campaigns are fully integrated and client goals are met and exceeded.
RESPONSIBILITIES:
Oversee the development of Programmatic strategies and analysis for assigned clients
Work closely with the team to ensure campaigns are meeting or exceeding delivery and performance goals
In partnership with team lead, spearhead innovative Display, Video, Connected TV, and Audio media proposals which achieve client objectives and drive campaign performance
Lead client strategy and reporting calls
Build, maintain and grow client, Programmatic vendor, and partner agency relationships
Manage workflow of junior team members to ensure client deliverables meet deadlines
Develop a deep understanding of the pharmaceutical market and how Programmatic plays a role in achieving brand goals
Work with department leads to build out, improve, and evolve Programmatic processes, capabilities and deliverables
Analyze data in order to make optimization recommendations to be implemented by junior team members
Work closely with partner agencies to align on strategy and optimizations
Mentor and teach junior team members best practices to Programmatic media buying
Ability to manage campaign pacing and optimization when needed, using DSPs such as Trade Desk, PulsePoint, AdMission (internal tool), and others
Analyze performance data and implement optimizations to increase ROI of campaigns
Partner with analytics and media teams to develop KPIs and measurement plans
Stay abreast of new Programmatic platforms, trends and best practices through research and/or industry events and conferences
Actively contribute to thought leadership pieces addressing updates that could impact CMI and our clients
Identify opportunities for Programmatic, Media, Ad Ops, SEM, SEO and Social Media integration and/or collaboration
Drive improvements to CMI's technology stack and to the operational effectiveness of the entire Programmatic team
Lead development and onboarding for new hires and direct reports.
REQUIREMENTS:
4+ years experience managing Programmatic campaigns with a Demand Side Platform, or equivalent experience with a Supply-Side Platform.
Strong digital media background and project management skills
Trade Desk, DV360, or other DSP certification a plus
Video, Connected TV, or Audio experience a plus
Outstanding analytical and problem-solving skills
Strong written, verbal, and presentation skills
Solid knowledge of Programmatic buying platforms such as the Trade Desk, Google DV360, or others
Experience in the healthcare vertical a plus
Bachelor's degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
Strong quantitative analysis skills
Strong presentation, coaching / mentoring, and communication skills
Ability to make recommendations of statistically significant data sets
Utilizes industry knowledge and experience
Strong business and leadership skills
Passion for working in a fast-growing healthcare media agency
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplySpecialist, Ad Tech Services
Philadelphia, PA job
at Compas
Do you thrive in a fast-paced environment where precision and collaboration are key? Are you passionate about the ever-evolving world of digital advertising? Compas is seeking a highly motivated and detail-oriented Specialist to join our dynamic Ad Operations team. In this role, you will play a crucial part in ensuring the seamless execution and delivery of digital ad campaigns for our clients. What You'll Do:
Manage the full lifecycle of digital ad campaigns, from trafficking and testing to implementation and quality assurance.
Become an expert in IAB specifications, ensuring all creative assets meet these standards.
Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges.
Collaborate closely with partners, resolving discrepancies in reporting, creative, and trafficking, always striving for flawless execution.
Master the art of floodlight tag creation in CM360, ensuring accurate implementation and quality assurance.
Be a champion for knowledge sharing, assisting internal teams in staying ahead of the curve on ad serving technologies (Ad Blocking, Ad Verification, Programmatic, Dynamic Creatives, Cookie deprecation, etc.).
Partner with Client and Media teams to guarantee proper UTM execution across all tactics.
Be a stickler for process, ensuring all internal teams adhere to established procedures and protocols.
Troubleshoot technical issues related to internal and external ad server systems.
Coordinate seamlessly with third-party vendors, including Programmatic Engines, ad verification partners, and survey vendors.
Contribute to the development and maintenance of Ad Serving Standard Operating Procedures (SOPs).
Provide guidance and training to junior team members, fostering their growth and development.
What You'll Bring:
Minimum 1 year of experience in a specialist role within the digital media industry.
Strong understanding of ad tech fundamentals and concepts.
Working knowledge of Google Campaign Manager (GCM).
Proficiency in Microsoft Office Suite.
Exceptional organizational skills and meticulous attention to detail.
Excellent verbal and written communication skills, with the ability to present information clearly and concisely.
Proven ability to prioritize tasks, manage time effectively, and deliver under tight deadlines while juggling multiple projects.
Proactive and self-motivated, with a knack for anticipating challenges and taking initiative.
Strong collaborative skills, with the ability to build positive relationships with cross-functional teams.
Adaptable and flexible, thriving in a fast-paced and dynamic environment.
Customer-centric approach, dedicated to providing exceptional service to both internal and external stakeholders.
Comfortable navigating ambiguity and eager to learn and contribute wherever needed.
Experience working with various ad serving platforms.
The base salary for this position at the time of this posting may range from $40k to $75k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.
Auto-ApplyExecutive Vice President, Group Client Director
Philadelphia, PA job
at CMI Media Group
Are you a visionary and results-oriented leader with a passion for driving exceptional client success in the dynamic world of healthcare marketing? Do you thrive in a collaborative, inclusive environment where diverse perspectives are celebrated and valued? If so, CMI Media Group invites you to apply for the role of Executive Vice President, Client Director. As Executive Vice President, Client Director, reporting directly to the Chief Client Officer, you will be a key member of our agency management team, responsible for the strategic oversight of critical client relationships, driving retention and organic growth, and establishing a network of client champions who are deeply persuaded of our corporate value proposition. You'll leverage your expertise to guide clients toward better relationships with their ideal audiences, driving unmatched business results. What You'll Do:
Cultivate Executive-Level Partnerships: Serve as the primary "client-facing" executive, building strong, lasting relationships with stakeholders at all levels, including C-level executives.
Drive Strategic Growth: Identify and capitalize on business growth opportunities, forging strong relationships with stakeholders in procurement and at the C-level.
Lead Collaborative Teams: Orchestrate seamless collaboration across internal teams and with WPP agencies, ensuring flawless execution and exceptional client outcomes.
Develop Strategic Vision: Create and implement strategic account plans that align with client business goals and communication objectives, leveraging your deep understanding of the pharma landscape.
Inspire and Empower: Lead your team in a manner that fosters growth, stability, and prosperity, providing mentorship, performance feedback, and opportunities for professional development.
Champion Innovation and Insights: Drive the introduction of new and improved methods, products, procedures, and technologies to enhance client performance.
Represent CMI Media Group: Effectively represent the organization at a high level, both internally and externally.
Contribute to "All for Good": Actively participate in and support CMI Media Group's commitment to inclusion, diversity, and community engagement.
Why CMI Media Group?
Make a Difference: You'll be making a real difference in the lives of patients by helping our clients bring life-changing therapies to market.
Strategic Leadership Role: You'll have the opportunity to shape the future of client relationships and drive significant growth for a leading media agency.
Inclusive Culture: We foster a collaborative and supportive environment where diverse perspectives are valued and celebrated. Learn more about our Employee Community Groups (ECGs) like AZAP, BRAAVE, (HER)story, Mi Gente Unidos, PLUS+, Shalom, Thrive and GEMS.
Industry Leader: CMI Media Group is a leading media agency dedicated to healthcare, consistently ranked #1 in DTC and HCP media planning and buying, and part of WPP, the world's largest advertising group. We have 30+ years of experience but still think like a start-up.
Values-Driven: We are committed to inclusion and diversity, and we hold ourselves accountable for living our company values in every interaction. We are more than "all," we believe in "all for good."
Flexible and Supportive: We offer benefits that support a diverse workforce, such as parental leave, mental health support, and flexible working arrangements.
Community Engagement: We extend our passion for service to the community around us, supporting organizations like the Liguori Academy and Cristo Rey Philadelphia schools.
What You'll Bring:
15+ years of agency or media planning/buying experience, with a strong focus on pharmaceutical marketing.
Proven track record of building and maintaining strong client relationships at the executive level.
Demonstrated expertise in driving organic growth and leading high-performing teams.
Deep understanding of both traditional and digital media, with a passion for innovation and emerging technologies.
Exceptional communication, presentation, and interpersonal skills.
Strategic thinking and problem-solving abilities, with a knack for identifying and capitalizing on opportunities.
Strong business acumen and financial literacy.
Bachelor's degree in business administration, marketing, advertising, or equivalent related field (MBA preferred).
Auto-ApplySenior Analyst, Digital Marketing Analytics
Philadelphia, PA job
at CMI Media Group
Ready to take the reins in the world of digital marketing analytics? CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing our online campaigns across diverse accounts. As our Senior Analyst, you'll be the driving force behind our strategic measurement plans and pivotal recommendations, shaping the future of our campaigns and business outcomes. Key Responsibilities:
Lead with Independence: Take charge of campaign analysis, optimization, and ad-hoc requests, steering our marketing strategies to unparalleled success.
Shape Strategic Plans: Create measurement blueprints aligned with our objectives, guiding business trends, and performance to elevate our outcomes.
Deep Dive into Insights: Unravel the intricacies of markets and targets, delivering monthly performance analyses and actionable recommendations.
Collaborate for Success: Partner with our data analytics team, ensuring seamless data collection and alignment with our KPIs and objectives.
Be the Protocols Maestro: Maintain and enforce departmental SOPs, ensuring operational excellence in all your endeavors.
Your Impactful Responsibilities:
Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.
Master the specifics of markets and targets, guiding others through these intricacies.
Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams.
Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers.
Architect measurement plans are rooted in our strategic imperatives and media strategies.
Provide indispensable data and research support to clients and planning teams.
Cultivate a profound understanding of each client's data sources, becoming the go-to expert.
Partner closely with your manager, generating trend reports and offering insights for optimization efforts across online tactics such as Search, Display, CTV, OLV and Social
Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimize spending efficiency aligned with our business goals.
What We're Looking For:
Bachelor's degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
3-5 years of online marketing, web analytics, or research experience.
Strong project management and prioritization skills.
Experience or education in Pharma - a significant advantage!
Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte).
Experience with business intelligence software such as DOMO, PowerBI, Tableau.
Familiarity with Google Analytics and/or Adobe.
Direct experience in online direct marketing or online media performance analysis.
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage.
All for Good.CMI Media Group was built on inclusion and diversity. It's in our DNA and Core Values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all.” We believe in “all for good.” Ready to shape the future of healthcare data? Apply today and join our mission to improve patient lives through the power of data!The base salary for this position at the time of this posting may range from $50k to $90k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit ************************************************************** for more details.Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!
Auto-ApplyDirector, Innovation
Philadelphia, PA job
at CMI Media Group
Shape the Future of Healthcare Media: Director of Innovation at CMI Media Group Are you a visionary leader with a passion for driving groundbreaking innovation in the ever-evolving world of media and healthcare? Do you thrive on pushing boundaries, forging strategic partnerships, and inspiring teams to achieve extraordinary results? If so, CMI Media Group invites you to join our team as Director of Innovation. In this role, you will:
Lead the charge into uncharted territory: Define and champion the strategic vision for innovation at CMI, staying ahead of the curve in the media and pharmaceutical space.
Forge strategic alliances: Identify, vet, and secure high-level partnerships across a diverse range of sectors - from gaming and travel to emerging technology providers - to fuel cutting-edge initiatives.
Be a catalyst for transformative change: Spearhead pilot programs, introduce groundbreaking technologies, and create unique opportunities for clients, positioning CMI as an industry leader.
Empower and inspire: Lead and mentor a team of talented innovators, fostering a culture of creativity, collaboration, and continuous improvement.
Be the voice of innovation: Collaborate closely with Engagement Strategy, Activation, Supplier Partner, and Media Investment teams to integrate innovative solutions across all business areas, spreading CMI's thought leadership throughout the organization and beyond.
We are seeking a strategic leader with:
A proven track record of success: 7+ years of experience in strategic planning, innovation management, or related roles, with a demonstrated ability to drive impactful change.
Disruptive thinking and a passion for what's next: You possess an innate ability to anticipate future trends, challenge conventional thinking, and identify emerging opportunities in the ever-evolving media landscape.
Exceptional leadership and communication skills: You inspire and motivate teams, build strong relationships with stakeholders at all levels, and effectively communicate complex ideas with clarity and vision.
A collaborative spirit and a knack for building consensus: You excel at bringing together diverse perspectives, navigating complex stakeholder environments, and fostering a collaborative approach to innovation.
A deep understanding of the media and advertising landscape: You possess a strong grasp of emerging technologies, market dynamics, and industry best practices, combined with a strategic mindset that aligns innovation with broader business goals.
If you are ready to make a significant impact, lead with passion, and contribute to a company that truly believes in "All for Good," we encourage you to apply! The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplyAnalyst, Programmatic
Philadelphia, PA job
at CMI Media Group
CMI Media Group is a leading media planning and buying agency specializing in the healthcare industry. With a commitment to innovation, data-driven strategies, and client success, we empower healthcare brands to connect with their target audiences and achieve meaningful results. Join our dynamic team and contribute to shaping the future of healthcare marketing. We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising campaigns for our healthcare clients. The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ability to thrive in a fast-paced, collaborative environment. Key Responsibilities:
Campaign Management: Execute and optimize programmatic advertising campaigns across various platforms. Monitor campaign performance, identify trends, and make data-driven recommendations for improvements.
Data Analysis: Utilize analytical tools and platforms to extract insights from campaign data. Generate reports and communicate key findings to internal teams and clients.
Strategy Development: Collaborate with cross-functional teams to develop and implement effective programmatic strategies aligned with client objectives. Stay informed about industry trends and advancements to contribute innovative ideas.
Client Collaboration: Act as a key point of contact for clients regarding programmatic campaigns. Provide insights and recommendations to enhance campaign performance and achieve client goals.
Ad Tech Knowledge: Stay up-to-date with the latest programmatic advertising technologies and industry developments. Evaluate and recommend new technologies to enhance campaign effectiveness.
Qualifications:
2+ years of experience in programmatic advertising or digital media.
Proficiency in programmatic platforms (DSPs, DMPs, etc.) and ad operations.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Trade Desk experience is preferred.
Excellent communication and collaboration skills.
Healthcare industry experience (preferred but not required).
If you are passionate about programmatic advertising, thrive in a data-driven environment, and want to make a meaningful impact in the healthcare industry, we invite you to apply.The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplyDirector, Engagement Strategy
Philadelphia, PA job
at CMI Media Group
Lead the Charge in Healthcare Media: Director, Engagement Strategy Are you a strategic visionary with a passion for crafting impactful media experiences that drive results in the ever-evolving healthcare landscape? Do you thrive on leading and inspiring teams to deliver exceptional client solutions? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Director, Engagement Strategy to lead our team in developing and executing cutting-edge media campaigns that make a difference in people's lives. In this role, you will:
Be the Architect of Omnichannel Excellence: Lead the development of innovative cross-channel media strategies, leveraging your deep understanding of the healthcare landscape and your mastery of how different channels work together to create a seamless and engaging brand experience.
Guide Strategic Vision & Execution: Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
Cultivate Strategic Client Partnerships: Build and nurture strong relationships with key client contacts, establishing yourself as a trusted strategic advisor who understands their needs and consistently exceeds expectations.
Champion Innovation & Thought Leadership: Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact and drive client success.
Empower a High-Performing Team: Foster a culture of collaboration, excellence, and continuous learning, providing your team with the tools, resources, and support they need to thrive and reach their full potential.
What You'll Bring:
Strategic Mastermind: 8+ years of hands-on media planning experience across all channels, with a proven track record of developing and executing successful cross-channel media strategies in the healthcare or a similarly regulated industry.
Leadership & Vision: Demonstrated ability to lead, inspire, and mentor high-performing teams, fostering a culture of collaboration, growth, and excellence.
Client-Centric Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships, understanding client needs, and providing strategic guidance.
Industry Expertise: Deep understanding of the pharmaceutical and patient markets, with a comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.
Why CMI Media Group?At CMI Media Group, we're not just planning campaigns - we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:
Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.
The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplySenior Analyst, Video Investment
Philadelphia, PA job
at CMI Media Group
The Senior Analyst in Video Investment plays a pivotal role as a marketing partner within CMI Media Group. They're a valued team member, driving CMI Media Group's products and providing thought leadership in the video space. Their expertise spans various media platforms, including linear, broadcast, streaming, and digital media. The Senior Analyst is well-versed in media research and systems, adept at multitasking, and skilled in negotiating media partnerships. They leverage strong analytical and technical knowledge to identify growth opportunities for clients. Additionally, they contribute to strategic video planning and execution, covering Advanced TV, OTT/CTV, OLV/Digital Video. Familiarity with digital partners such as Disney, Hulu, Amazon, Roku and TV OEMs are essential. The Sr. Analyst should also have familiarity with programmatic offerings and dashboard experience. This role thrives in a fast-paced, ever-evolving ecosystem and has a keen interest in the Pharma and Health Sciences landscape and marketplace. Primary Responsibilities:
Help support the development of holistic Video media strategies and analysis (e.g., audience and media partner selection, custom data, DSP (Demand Side Platform) and PMP (Private Market Place) recommendations, timing/scheduling strategy, creative recommendations, etc.) across all Video media including OTT/CTV, OLV/Digital Video, Advanced TV, Programmatic, Linear TV and more
Collaborate and coordinate with Video Leads to build and develop comprehensive recommendations designed to deliver on client KPIs and drive performance, leveraging a sophisticated use of data and analytics, via multi-faceted, cross-channel strategic partnerships, while delivering maximum strategic value and efficiency
Work closely with Media planning, Analytics and other internal teams in analyzing and overseeing Programmatic Video campaigns
Implement and execute media plans across various digital video channels, ensuring accurate targeting, budget allocation, and timely delivery of campaigns
Build expertise in leading Programmatic ad platforms such as The Trade Desk and Pulsepoint, and share that knowledge with internal teams and customers
Ensure all Video campaigns are meeting or exceeding campaign delivery, reach, and performance goals by ongoing campaign stewardship and optimization across multiple accounts and brands
In partnership with team lead, monitor campaign performance, and own client reporting for assigned tactics in coordination with the analytics team
Tackle problems by using a logical, systematic, sequential approach. Makes difficult decisions in a timely manner. Capable of identifying common problems or hurdles within the Video environment and delivering thoughtful, creative resolutions backed by analytics.
Keep up to date with industry trends, emerging technologies, and best practices in digital video, and proactively share insights and recommendations with the teams to enhance campaign effectiveness and innovation
Accountable for video plan output timeliness, accuracy, and executional excellence
Implement successful Programmatic Video plans using DSPs such as Trade Desk, PulsePoint, AdMission, and others
Stay abreast of new tools, ad formats, trends and best practices in Video and Programmatic through research and/or industry events and conferences
Support aggregate negotiations across appropriate channels
Assist Thought Leadership efforts by authoring and reviewing Video related POVs, Case Studies, and insights based on industry updates, trends, and finding
Requirements:
3+ years relevant experience including 2+ years Digital media required
Expertise in the Video publisher, platform, and audience supplier ecosystem
Advanced TV, Digital Video, and Connected TV media buying experience required with proven solid technical and negotiating skills
Solid knowledge of National Linear broadcast media experience and Programmatic buying platforms such as the Trade Desk, Google DV360, or others
Trade Desk, DV360, or other DSP certification a plus
Strong digital acumen and project management skills
Familiarity with programmatic offerings and dashboard experience
Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
Healthcare/Pharmaceutical background a plus
Bachelor's degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields is a plus
The base salary for this position at the time of this posting may range from $50k to $90k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit ************************************************************** for more details.
Auto-ApplyManager, Supplier Partner Relations
Cherry Hill, NJ job
at Compas
Are you a relationship-builder with a passion for creating strategic partnerships? Join our team at Compas and help us drive success for our healthcare clients! For over 30 years, Compas has been a leader in healthcare marketing, partnering with top media providers to deliver exceptional results. We are a dynamic, minority-owned company that thinks and acts like a start-up, with a commitment to innovation, transparency, and unlocking savings for our clients. We are proud to be recognized as one of the industry's best places to work, and we're looking for a talented individual to join our Supplier Partner Team. About the Role: As a Manager, Supplier Partner Relations, you will be at the heart of our business, managing and enhancing our relationships with key supplier partners. You will be a crucial member of the team, responsible for identifying growth opportunities, negotiating solutions, and fostering strategic partnerships that deliver significant value. This role is perfect for someone who excels at building productive relationships and is dedicated to providing exceptional service. What You'll Do:
Oversee and nurture relationships with assigned supplier and client accounts.
Identify and act on opportunities to improve supplier performance and deliver value.
Proactively resolve challenges and implement effective, timely solutions.
Contribute to supplier retention through consistent engagement and service excellence.
Support senior leadership with essential data collection, reporting, and CRM system maintenance.
Collaborate with internal teams to align supplier strategies with the needs of our clients.
What We're Looking For:
Experience in supplier relations, account management, or a related field.
Strong communication and negotiation skills.
A proven ability to manage multiple priorities and build strong professional relationships.
Familiarity with CRM systems and data reporting tools.
A detail-oriented mindset with a focus on delivering measurable results.
We encourage applicants from all backgrounds to apply and value the diverse perspectives they bring. The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package as well.
Auto-ApplySenior Analyst, Paid Social
Philadelphia, PA job
at CMI Media Group
Ready to take charge and steer brands toward digital excellence? Here's your chance to shine and redefine the landscape of social media! Join us and shape the future of brand engagement today! Why Us? In our innovative environment, your expertise matters. Join a dynamic team where your ideas are embraced, and your impact is significant. As the Senior Analyst of Paid Social, you'll spearhead transformative strategies and lead brands toward unrivaled success in the digital realm. Your Responsibilities:
Strategic Leadership: Craft and execute cutting-edge paid social media strategies for client brands.
Client Engagement: Serve as a crucial resource for campaign insights, performance analysis, and rapid problem-solving.
Platform Mastery: Utilize your strong paid social experience across diverse networks like Facebook, Twitter, and Instagram, leveraging in-platform optimization and testing opportunities.
Brand Insight: Demonstrate a deep understanding of client brands and diseases, harnessing social media to benefit Healthcare Professionals (HCPs) and Direct-to-Consumer (DTC) audiences.
Integrated Approach: Collaborate across teams to integrate social efforts seamlessly into overarching media plans.
Leadership Role: Lead status meetings, serve as a team lead, and oversee campaign reviews while delegating tasks across junior staff.
Calendar Ownership: Manage the paid social calendar, orchestrating promotional strategies across all social channels.
Education & Thought Leadership: Educate clients and partner agencies on social media best practices, contributing to thought leadership efforts.
Regulatory Awareness: Stay updated on FDA regulations and processes relevant to social media in the pharmaceutical space.
Innovation Drive: Recommend adjusted messaging, placements, or strategies based on in-depth social analysis to enhance client engagement.
Analytical Insight: Utilize social analytics tools, including native reporting resources like Facebook Ads Manager, to drive performance improvements.
Quality Assurance: Ensure error-free ad launches, providing guidance and supervision to your team.
Continuous Evolution: Explore and innovate, discovering new ways for clients to engage their audience via social media.
Mentorship Contribution: Contribute to the mentorship of junior team members, guiding them through challenges and fostering professional growth.
What You Bring:
4+ years of impactful experience in paid social, with a proven track record of success.
A background in agency or pharmaceutical sectors is a plus.
Exceptional organizational skills, multitasking prowess, and a knack for workplace etiquette.
Strong leadership capabilities with the ability to mentor and guide junior staff.
A thirst for knowledge and a commitment to staying ahead in the ever-evolving social media landscape.
Analytical mindset and a knack for drawing actionable insights from data sets.
If you're passionate about leading transformative social media strategies and driving brands to unparalleled success, seize this opportunity to be part of our innovative team! Apply now and lead the charge in reshaping digital engagement for brands! The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplyVice President, Digital Marketing Analytics
Philadelphia, PA job
at CMI Media Group
Vice President, Digital Marketing Analytics - Empowering Health Outcomes Through DataDo you thrive on uncovering insights that drive strategic decisions? Are you passionate about the power of data to improve healthcare outcomes? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and experienced Vice President, Digital Marketing Analytics to lead our talented team in delivering best-in-class analytical solutions for our clients.In this role, you will:
Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.
Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations.
Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.
Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights.
Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services.
Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them.
Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies.
Play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions.
Represent CMI Media Group at key industry events, showcasing our thought leadership and building relationships with industry peers.
You are a data-driven leader with:
10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.
Proven leadership skills and a track record of building strong client relationships, demonstrating exceptional communication and interpersonal skills.
Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.
Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector.
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies.
Join CMI Media Group and make a difference:At CMI Media Group, we believe in the power of data to improve healthcare outcomes. We are a team of passionate individuals dedicated to delivering exceptional results for our clients and making a positive impact on the world.The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplySupervisor, SEM
Philadelphia, PA job
at CMI Media Group
The CMI SEM team is looking to bring on some bright new stars with big plans to help shape the future of Search. We help brands reach patients and doctors with the right message to assist them along their journey at the right time. Are you data driven? Do you like geeking out on innovation and emerging media? Come join our team.
As the Supervisor, SEM, you will be the day to day account lead on assigned SEM accounts working to lead innovation for the industry and our clients. You will work closely with your assigned team of Analysts as well as media, analytics, and other account management teams to ensure client goals and expectations are met and/or exceeded. This role reports in to the Director or VP of SEM.
Responsibilities:
Oversee the development of SEM, YouTube, and Contextual and analysis for assigned clients
Work closely with team to ensure campaigns are meeting or exceeding performance goals
Lead client strategy and reporting calls
Build, maintain and grow client, vendor and partner agency relationships
Manage workflow of junior team members to ensure client deliverables meet deadlines
Develop a deep understanding of the pharmaceutical market and how SEM plays a role in achieving brand goals
Work with department leads to build out, improve and evolve SEM processes, capabilities and deliverables
Analyze data in order to make optimization recommendations to be implemented by junior team members
Work closely with partner agencies when necessary to align on strategy and optimizations
Mentor and teach junior team members a best practice approach to SEM and Contextual
Ability to perform keyword research, write ad copy and optimize campaigns when needed
Partner with analytics and media teams to develop KPIs and measurement plans
Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
Actively contribute to Thought Leadership pieces addressing updates that could impact CMI and our clients
Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus
Ability to identify opportunity for SEM, SEO and Social Media integration and/or collaboration
Lead development and onboarding for new hires and direct reports
REQUIREMENTS:
4+ years experience in managing Paid Search accounts
Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
Experience with mentoring, managing and team development
Ability to make recommendations based on statistically significant data sets
Strong web analytics background and project management skills
Strong working knowledge of MS Office particularly Excel (V-Lookups, Pivot Tables), and Power Point
Knowledge of Web Analytics software, such as Adobe Omniture, Google Analytics and bid management tools like Search Ads 360
Bachelor's Degree or equivalent, preferably in Marketing, Business, or any related fields
Passion for working in a fast-growing healthcare media agency
Healthcare/Pharmaceutical background a plus
Google Ads, Bing Ads, Search Ads 360 certifications a plus
Organic SEO experience a plus
Contextual, video and/or programmatic experience a plus
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplyVice President, Product Strategy
Cherry Hill, NJ job
at CMI Media Group
The Vice President, Product Strategy is a tech-savvy visionary who spearheads the development and implementation of cutting-edge technologies and solutions. They are responsible for identifying novel opportunities and solutions across the industry, creating privacy and compliance safe data management services, assesses the viability of emerging technologies on a continuous and standardized basis, and work closely with leadership on assessing the commercial viability of new concepts and ensuring they are appropriately prioritized in the development roadmap. Key Responsibilties:
Emerging Technology: Conceptualize, design, and drive the development of innovative services and technology solutions that unlock new revenue streams and enhance existing offerings
SaaS Pillar Leadership: Lead one or more core SaaS platform pillar from a strategy perspective, continually evaluating the marketplace and ensuring our roadmap meets the needs of customers
Client Facing Presentation: Serve as a client facing lead, as needed, presenting overaching and specific data and technology capabilities
Clean Room & Data Sharing: Establish and manage secure data environments partnerships (data clean rooms and security solutions) to facilitate safe and compliant data collaboration with partners and clients. Develop and implement data sharing agreements and solutions
Novel Technology Viability Assessments: Conduct rigorous technical due diligence and commercial feasibility studies on emerging technologies and solutions in video, global advertising in healthcare, AI, and other areas as they emerge. Provide clear and concise recommendations to leadership and pull through concepts from ideation to fruition
Opportunity Exploration & Administration: Proactively identify and evaluate new technology trends and market opportunities. Develop business cases, secure funding, and manage the exploration of high-potential initiatives
Thought Leadership: Maintain an active role in the headspace of the industry through a regular output of thought pieces and presentations
Requirements:
10+ years of experience in technology leadership roles, with a proven track record of successfully bringing new technologies to market
Deep understanding of supply-side platforms, data sharing frameworks, and emerging technology trends
Strong analytical, problem-solving, and decision-making skills.
Excellent communication, interpersonal, and presentation skills
Deep understanding of the software development landscape and emerging technologies.
Strong analytical and problem-solving skills, with the ability to translate complex technical concepts into business value.
Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
Experience in the adtech and/or martech industry required
Bachelor's degree or work experience equivalent
The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Auto-ApplyAnalyst, Digital Marketing Analytics
Philadelphia, PA job
at CMI Media Group
Are you ready to dive into the heart of digital marketing analytics? We're seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you'll be at the forefront, sculpting success for our online and offline marketing endeavors across diverse accounts. Why Join Us? Unleash Your Analytical Prowess: Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights. Diverse Challenges, Limitless Growth: Tackle ad-hoc analysis, interface with partners and data teams, and craft game-changing reports that drive our strategies forward. Innovate and Optimize: Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social. Tech-Forward Environment: Dive into cutting-edge tools and technologies, empowering your analytics prowess within our dynamic enterprise. What You'll Do:
Ensure flawless implementation of analytics for online marketing campaigns.
Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.
Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.
What You Bring:
1-3 years of online marketing, web analytics, or research experience.
Experience or knowledge in Pharma - a definite plus!
Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
Coding skills in R/SQL/Python - an added advantage.
Direct experience in online direct marketing or online media performance analysis.
Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
Proven team player who thrives under pressure and delivers excellence.
The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit ************************************************************** for more details.Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!
Auto-Apply