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Become A Publicist

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Working As A Publicist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $74,000

    Average Salary

What Does A Publicist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publicist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publicist Jobs

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Publicist Career Paths

Publicist
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Marketing Manager Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Account Executive Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Writer And Editor Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Writer And Editor Editor Public Relations Manager
Director, Corporate Communications
10 Yearsyrs
Writer And Editor Senior Editor Communications Director
Vice President Of Marketing & Communications
12 Yearsyrs
Senior Account Executive Public Relations Manager Public Relations Director
Media Relations Director
5 Yearsyrs
Senior Account Executive Public Relations Director
Public Relations And Communications Director
7 Yearsyrs
Editor Content Writer Staff Writer
Public Information Officer
6 Yearsyrs
Executive Assistant Marketing Manager Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Executive Assistant Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Editor Managing Editor
Publications Manager
5 Yearsyrs
Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Coordinator Marketing Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Coordinator Marketing Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Staff Writer Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Public Relations Consultant Communications Manager Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Public Relations Consultant Communications Consultant Public Information Officer
Public Affairs Manager
6 Yearsyrs
Staff Writer Managing Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Marketing Consultant Marketing Manager/Project Manager Marketing Account Manager
Digital Account Manager
5 Yearsyrs
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Do you work as a Publicist?

Average Yearly Salary
$74,000
View Detailed Salary Report
$38,000
Min 10%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$145,000
Max 90%
Best Paying Company
WeddingWire
Highest Paying City
San Francisco, CA
Highest Paying State
North Dakota
Avg Experience Level
2.3 years
How much does a Publicist make at top companies?
The national average salary for a Publicist in the United States is $74,446 per year or $36 per hour. Those in the bottom 10 percent make under $38,000 a year, and the top 10 percent make over $145,000.

Real Publicist Salaries

Job Title Company Location Start Date Salary
Global Publicist Shutterstock, Inc. New York, NY Jun 24, 2013 $95,000 -
$125,000
Publicist Flip and Lucky, Inc. New York, NY Sep 26, 2011 $93,600
Publicist Dan Klores Communications, LLC New York, NY Aug 12, 2013 $85,000
Publicist PMK-BNC Inc. Los Angeles, CA Sep 05, 2016 $75,000 -
$85,000
Publicist Gisele, Inc. MA Sep 09, 2015 $72,000
Publicist Prime Public Relations, Inc. Culver City, CA Jun 01, 2016 $65,000
Publicist Vital Marketing, LLC New York, NY Nov 16, 2009 $60,000
Social Publicist 360I LLC New York, NY Jan 15, 2014 $60,000
Publicist Discovery Latin America, LLC Miami, FL Sep 13, 2013 $60,000 -
$70,000
Publicist Rossi Public Relations Inc. Los Angeles, CA Sep 06, 2013 $58,000 -
$90,000
Publicist Prime Public Relations, Inc. Culver City, CA Jan 06, 2014 $56,000
Publicist PIAS America Inc. New York, NY Feb 02, 2015 $55,000
Publicist Jane Owen Public Relations, Inc. Los Angeles, CA Aug 20, 2013 $52,175
Publicist Jane Owen Public Relations, Inc. Los Angeles, CA Nov 11, 2013 $52,175
Publicist Think Jam, Inc. Los Angeles, CA Sep 26, 2016 $52,000
Publicist Rossi Public Relations West Hollywood, CA Sep 10, 2011 $51,000 -
$70,000
Publicist Lion & Lamb Communications, LLC New York, NY Oct 17, 2016 $49,000
Entertianment Publicist Running Bear Media LLC Roberts, MT Sep 17, 2016 $47,792
Publicist Tell All Your Friends, Inc. New York, NY May 25, 2013 $45,000
Publicist Shown To Scale, Inc. New York, NY Jun 10, 2012 $45,000
Publicist Shown To Scale, Inc. New York, NY Jun 15, 2012 $45,000
Digital Publicist Enter New Media LLC New York, NY Aug 16, 2010 $45,000

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Top Skills for A Publicist

  1. Press Releases
  2. Promotional Materials
  3. Local Businesses
You can check out examples of real life uses of top skills on resumes here:
  • Distributed production notes, press releases, broadcast files, key marketing initiatives, and materials to press and territories.
  • Designed promotional materials for campus events and activities that were distributed across campus.
  • Created and executed public relations and communications campaigns for local businesses and nonprofits including ReverbNation and Southern Village Events.
  • Coordinated special events including trunk shows with prominent jewelry designers.
  • Coordinate book signings with book stores, libraries, museums, military bases, and other off-site venues.

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Top 10 Best States for Publicists

  1. District of Columbia
  2. Nevada
  3. Connecticut
  4. Virginia
  5. New York
  6. Washington
  7. Rhode Island
  8. New Jersey
  9. Massachusetts
  10. Alaska
  • (10 jobs)
  • (5 jobs)
  • (6 jobs)
  • (9 jobs)
  • (64 jobs)
  • (6 jobs)
  • (1 jobs)
  • (3 jobs)
  • (16 jobs)
  • (0 jobs)

Publicist Demographics

Gender

Female

63.2%

Male

24.1%

Unknown

12.7%
Ethnicity

White

59.6%

Hispanic or Latino

16.1%

Black or African American

11.8%

Asian

8.8%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

45.7%

French

14.3%

Italian

6.9%

Chinese

6.1%

Mandarin

5.3%

German

4.1%

Hindi

2.0%

Portuguese

2.0%

Japanese

2.0%

Arabic

2.0%

Korean

1.2%

Russian

1.2%

Cantonese

1.2%

Hebrew

1.2%

Urdu

1.2%

Romanian

0.8%

Dutch

0.8%

Polish

0.8%

Swahili

0.4%

Vietnamese

0.4%
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Publicist Education

Schools

New York University

13.8%

Columbia University

6.0%

Michigan State University

5.7%

Boston University

5.7%

University of Georgia

5.5%

Syracuse University

5.2%

University of California - Los Angeles

5.0%

Florida State University

5.0%

Florida International University

4.7%

Temple University

4.4%

University of Texas at Austin

4.4%

Indiana University Bloomington

4.4%

Howard University

4.2%

University of Phoenix

4.2%

Pennsylvania State University

3.9%

California State University - Los Angeles

3.9%

University of Southern California

3.7%

San Jose State University

3.4%

Fashion Institute of Design and Merchandising

3.4%

Northwestern University

3.4%
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Majors

Communication

22.1%

Public Relations

12.4%

Journalism

10.0%

English

9.2%

Business

8.4%

Marketing

7.3%

Psychology

3.4%

Political Science

3.0%

Writing

3.0%

Photography

2.6%

Management

2.5%

Fine Arts

2.4%

Entertainment Business

2.0%

Business Communications

1.9%

Sociology

1.8%

History

1.8%

Education

1.7%

Audiovisual Communications Technologies

1.5%

Graphic Design

1.5%

Liberal Arts

1.5%
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Degrees

Bachelors

62.5%

Masters

16.2%

Other

13.3%

Certificate

3.0%

Associate

3.0%

Doctorate

1.3%

Diploma

0.5%

License

0.1%
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Top Publicist Employers

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Jobs From Top Publicist Employers

Publicist Videos

Career Advice on becoming a Senior Publicist, EMI by Janet C (Highlights)

Career Advice on becoming a Senior Publicist, EMI by Janet C (Full Version)

Public Relations Salary and Payment. WEBISODE 2 COLEMANPRFIRM.COM

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