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Best states for a publicist
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
It seems like publicists are becoming more and more common across America. But working conditions and demand for publicists aren't the same everywhere in the U.S. In order to help you decide which state is the best for publicists, we ranked all 50 states and the District of Columbia from best to worst for publicist jobs.
We figured that the best places for publicist jobs has three things everyone would agree on. There would be high annual wages, good career prospects (no matter what phase of the career you are in), and a lot of job opportunities.If you are currently seeking employment as a publicist, you can find open job positions using Zippia's search tools.
10 best states for publicists in 2026
1. Alaska
Total publicist jobs: 17 Average annual salary: $64,711 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $90,000 Location Quotient: 1.73
2. Oregon
Total publicist jobs: 53 Average annual salary: $63,347 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $104,000 Location Quotient: 1.09
3. Washington
Total publicist jobs: 76 Average annual salary: $71,127 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $116,000 Location Quotient: 0.88
4. New York
Total publicist jobs: 292 Average annual salary: $54,311 Lowest 10 percent earn: $30,000 Highest 10 percent earn: $95,000 Location Quotient: 1.93
5. California
Total publicist jobs: 384 Average annual salary: $57,541 Lowest 10 percent earn: $34,000 Highest 10 percent earn: $96,000 Location Quotient: 1.12
6. District of Columbia
Total publicist jobs: 107 Average annual salary: $55,532 Lowest 10 percent earn: $32,000 Highest 10 percent earn: $94,000 Location Quotient: 5.41
7. New Jersey
Total publicist jobs: 90 Average annual salary: $55,385 Lowest 10 percent earn: $31,000 Highest 10 percent earn: $96,000 Location Quotient: 0.96
8. Maryland
Total publicist jobs: 79 Average annual salary: $54,645 Lowest 10 percent earn: $32,000 Highest 10 percent earn: $92,000 Location Quotient: 1.06
9. Minnesota
Total publicist jobs: 72 Average annual salary: $51,347 Lowest 10 percent earn: $34,000 Highest 10 percent earn: $76,000 Location Quotient: 0.92
10. Virginia
Total publicist jobs: 176 Average annual salary: $50,634 Lowest 10 percent earn: $29,000 Highest 10 percent earn: $85,000 Location Quotient: 1.59
Publicist jobsNear Columbus, OH
How Zippia determines the best states to be a publicist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a publicist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Alaska | $64,711 | $46,000 | 739,795 | 17 |
| 2 | Oregon | $63,347 | $38,000 | 4,142,776 | 53 |
| 3 | Washington | $71,127 | $43,000 | 7,405,743 | 76 |
| 4 | New York | $54,311 | $30,000 | 19,849,399 | 292 |
| 5 | California | $57,541 | $34,000 | 39,536,653 | 384 |
| 6 | District of Columbia | $55,532 | $32,000 | 693,972 | 107 |
| 7 | New Jersey | $55,385 | $31,000 | 9,005,644 | 90 |
| 8 | Maryland | $54,645 | $32,000 | 6,052,177 | 79 |
| 9 | Minnesota | $51,347 | $34,000 | 5,576,606 | 72 |
| 10 | Virginia | $50,634 | $29,000 | 8,470,020 | 176 |
| 11 | Connecticut | $56,898 | $32,000 | 3,588,184 | 28 |
| 12 | Nevada | $47,866 | $28,000 | 2,998,039 | 29 |
| 13 | Texas | $48,735 | $29,000 | 28,304,596 | 230 |
| 14 | Rhode Island | $49,279 | $27,000 | 1,059,639 | 15 |
| 15 | Idaho | $52,940 | $32,000 | 1,716,943 | 14 |
| 16 | North Dakota | $49,904 | $34,000 | 755,393 | 8 |
| 17 | Utah | $44,512 | $27,000 | 3,101,833 | 72 |
| 18 | Delaware | $47,292 | $27,000 | 961,939 | 16 |
| 19 | Wyoming | $42,525 | $27,000 | 579,315 | 13 |
| 20 | Arizona | $46,652 | $28,000 | 7,016,270 | 57 |
| 21 | Massachusetts | $45,640 | $25,000 | 6,859,819 | 143 |
| 22 | Pennsylvania | $45,838 | $26,000 | 12,805,537 | 106 |
| 23 | Colorado | $47,323 | $30,000 | 5,607,154 | 56 |
| 24 | Tennessee | $42,769 | $26,000 | 6,715,984 | 65 |
| 25 | Arkansas | $46,626 | $29,000 | 3,004,279 | 11 |
| 26 | South Dakota | $40,490 | $26,000 | 869,666 | 18 |
| 27 | Ohio | $43,499 | $27,000 | 11,658,609 | 65 |
| 28 | Nebraska | $40,737 | $26,000 | 1,920,076 | 31 |
| 29 | Illinois | $41,804 | $26,000 | 12,802,023 | 176 |
| 30 | West Virginia | $43,719 | $26,000 | 1,815,857 | 7 |
| 31 | Kentucky | $42,883 | $27,000 | 4,454,189 | 20 |
| 32 | South Carolina | $40,439 | $24,000 | 5,024,369 | 50 |
| 33 | Hawaii | $41,487 | $33,000 | 1,427,538 | 11 |
| 34 | North Carolina | $40,378 | $24,000 | 10,273,419 | 84 |
| 35 | New Hampshire | $43,416 | $24,000 | 1,342,795 | 8 |
| 36 | Louisiana | $40,101 | $24,000 | 4,684,333 | 29 |
| 37 | Indiana | $39,615 | $25,000 | 6,666,818 | 56 |
| 38 | New Mexico | $39,888 | $24,000 | 2,088,070 | 18 |
| 39 | Vermont | $37,618 | $21,000 | 623,657 | 15 |
| 40 | Florida | $39,350 | $23,000 | 20,984,400 | 165 |
| 41 | Montana | $40,538 | $26,000 | 1,050,493 | 8 |
| 42 | Iowa | $38,828 | $25,000 | 3,145,711 | 30 |
| 43 | Michigan | $37,250 | $23,000 | 9,962,311 | 81 |
| 44 | Wisconsin | $38,877 | $25,000 | 5,795,483 | 45 |
| 45 | Missouri | $37,317 | $24,000 | 6,113,532 | 53 |
| 46 | Alabama | $38,105 | $23,000 | 4,874,747 | 23 |
| 47 | Georgia | $36,843 | $22,000 | 10,429,379 | 99 |
| 48 | Oklahoma | $37,405 | $23,000 | 3,930,864 | 24 |
| 49 | Kansas | $35,757 | $23,000 | 2,913,123 | 19 |
| 50 | Mississippi | $34,996 | $21,000 | 2,984,100 | 9 |
| 51 | Maine | $30,939 | $17,000 | 1,335,907 | 10 |
Highest paying states for publicists
| Rank | State | Avg. Publicist Salary |
|---|---|---|
| 1 | Alaska | $64,711 |
| 2 | Oregon | $63,347 |
| 3 | Washington | $71,127 |
| 4 | New York | $54,311 |
| 5 | California | $57,541 |
| 6 | District of Columbia | $55,532 |
| 7 | New Jersey | $55,385 |
| 8 | Maryland | $54,645 |
| 9 | Minnesota | $51,347 |
| 10 | Virginia | $50,634 |
| 11 | Connecticut | $56,898 |
| 12 | Nevada | $47,866 |
| 13 | Texas | $48,735 |
| 14 | Rhode Island | $49,279 |
| 15 | Idaho | $52,940 |
| 16 | North Dakota | $49,904 |
| 17 | Utah | $44,512 |
| 18 | Delaware | $47,292 |
| 19 | Wyoming | $42,525 |
| 20 | Arizona | $46,652 |
| 21 | Massachusetts | $45,640 |
| 22 | Pennsylvania | $45,838 |
| 23 | Colorado | $47,323 |
| 24 | Tennessee | $42,769 |
| 25 | Arkansas | $46,626 |
| 26 | South Dakota | $40,490 |
| 27 | Ohio | $43,499 |
| 28 | Nebraska | $40,737 |
| 29 | Illinois | $41,804 |
| 30 | West Virginia | $43,719 |
| 31 | Kentucky | $42,883 |
| 32 | South Carolina | $40,439 |
| 33 | Hawaii | $41,487 |
| 34 | North Carolina | $40,378 |
| 35 | New Hampshire | $43,416 |
| 36 | Louisiana | $40,101 |
| 37 | Indiana | $39,615 |
| 38 | New Mexico | $39,888 |
| 39 | Vermont | $37,618 |
| 40 | Florida | $39,350 |
| 41 | Montana | $40,538 |
| 42 | Iowa | $38,828 |
| 43 | Michigan | $37,250 |
| 44 | Wisconsin | $38,877 |
| 45 | Missouri | $37,317 |
| 46 | Alabama | $38,105 |
| 47 | Georgia | $36,843 |
| 48 | Oklahoma | $37,405 |
| 49 | Kansas | $35,757 |
| 50 | Mississippi | $34,996 |
| 51 | Maine | $30,939 |
Publicist best states FAQs
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Updated January 8, 2025