Publicist demographics and statistics in the US
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Publicist demographics by:
Publicist gender statistics
72.6% of publicists are women and 27.4% of publicists are men.
- Female, 72.6%
- Male, 27.4%
Publicist gender ratio
| Gender | Percentages |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
Publicist gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$50,193
Female income
$47,154
Publicist gender ratio over time
This data breaks down the percentage of men and women in publicist positions over time. Currently, 72.6% of publicists are female.
Publicist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 29.33% | 70.67% |
| 2011 | 32.19% | 67.81% |
| 2012 | 30.11% | 69.89% |
| 2013 | 34.32% | 65.68% |
| 2014 | 30.34% | 69.66% |
| 2015 | 27.64% | 72.36% |
| 2016 | 28.08% | 71.92% |
| 2017 | 32.12% | 67.88% |
| 2018 | 29.72% | 70.28% |
| 2019 | 30.29% | 69.71% |
| 2020 | 29.08% | 70.92% |
| 2021 | 27.43% | 72.57% |
Publicist related jobs gender ratio
We compared publicists with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Publicist | 27% | 73% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Publicist demographics by race
The most common ethnicity among publicists is White, which makes up 66.8% of all publicists. Comparatively, 12.0% of publicists are Hispanic or Latino and 10.1% of publicists are Black or African American.
- White, 66.8%
- Hispanic or Latino, 12.0%
- Black or African American, 10.1%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.7%
Publicist race
| Publicist race | Percentages |
|---|---|
| White | 66.8% |
| Hispanic or Latino | 12.0% |
| Black or African American | 10.1% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.7% |
Publicist race and ethnicity over time
See how publicist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Publicist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.01% | 9.52% | 4.30% | 9.11% |
| 2011 | 74.25% | 9.68% | 4.41% | 8.87% |
| 2012 | 74.27% | 9.08% | 3.93% | 9.42% |
| 2013 | 73.07% | 10.29% | 4.40% | 9.39% |
| 2014 | 73.58% | 10.25% | 3.44% | 9.61% |
| 2015 | 72.65% | 9.21% | 5.40% | 10.39% |
| 2016 | 72.02% | 9.51% | 5.20% | 9.92% |
| 2017 | 73.64% | 9.61% | 4.13% | 10.44% |
| 2018 | 71.27% | 8.60% | 5.14% | 11.21% |
| 2019 | 73.01% | 8.76% | 4.62% | 10.59% |
| 2020 | 67.50% | 9.61% | 4.57% | 14.52% |
| 2021 | 66.84% | 10.14% | 5.31% | 12.02% |
Publicist wage gap by race
According to our data, white publicists have the highest average salary compared to other ethnicities. Hispanic or latino publicists have the lowest average salary at $47,603.
| Ethnicity | Salary |
|---|---|
| Unknown | $52,897 |
| White | $53,343 |
| Black or African American | $47,681 |
| Asian | $49,742 |
| Hispanic or Latino | $47,603 |
Average publicist age
See how the average age of publicists varies based on ethnicity and gender.
Male
Female
Publicist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Publicist age breakdown
The average age of publicists is 40+ years years old, representing 53% of the publicist population.
Publicist age breakdown
| Publicist Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Publicist educational attainment
The most common degree for publicists is bachelor's degree, with 83% of publicists earning that degree. The second and third most common degree levels are master's degree degree at 7% and master's degree degree at 6%.
- Bachelor's, 83%
- Master's, 7%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 2%
Publicists by degree level
| Publicist degree | Percentages |
|---|---|
| Bachelor's | 83% |
| Master's | 7% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Publicist jobs you might like
Publicist wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $56,480 |
| Bachelor's Degree | $51,382 |
Publicist employment statistics
Most publicists work for a private in the media industry.
Company size where publicists work
Below, you can see the size of companies where publicists work.
Publicist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 29% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 11% |
Publicist jobs by company type
Employees with the publicist job title have their preferences when it comes to working for a company. For instance, most publicists prefer to work at private companies over public companies.
Publicist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 11% |
| Public | 16% |
| Private | 70% |
| Government | 4% |
Publicist jobs by industry
The most common industries for publicists are media, education and professional.
Publicist industry statistics
| Industry | Percentages |
|---|---|
| Media | 38% |
| Education | 10% |
| Professional | 8% |
| Hospitality | 6% |
| Technology | 5% |
| Start-up | 5% |
| Retail | 4% |
| Fortune 500 | 4% |
| Non Profits | 3% |
| Internet | 2% |
| Finance | 2% |
| Government | 2% |
| Manufacturing | 2% |
| Energy | 2% |
| Transportation | 1% |
| Construction | 1% |
| Health Care | 1% |
| Telecommunication | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
Publicist turnover and employment statistics
Publicist unemployment rate over time
The unemployment rate for publicists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Publicist unemployment rate by year
| Year | Publicist unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average publicist tenure
The average publicist stays at their job for 1-2 years, based on the 2,922 publicists resumes in Zippia's database.
Publicist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 35% |
| 3-4 years | 14% |
| 5-7 years | 13% |
| 8-10 years | 7% |
| 11+ years | 9% |
Publicist LGBT ratio compared to similar jobs
Review the percent of publicists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Multi Media Journalist | 10.10% | 16,646 |
| Staff Announcer | 10.34% | 68,308 |
| Publicist | 12.01% | - |
| Editorial Manager | 12.38% | 6,380 |
| Conference Interpreter | 14.90% | 3,933 |
| Short Story Writer | 16.36% | 10,337 |
| Disc Jockey | 16.36% | 1,991 |
Similar publicist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Multi Media Journalist | 10.10% | 16,646 |
| Staff Announcer | 10.34% | 68,308 |
| Editorial Manager | 12.38% | 6,380 |
| Conference Interpreter | 14.90% | 3,933 |
| Short Story Writer | 16.36% | 10,337 |
| Disc Jockey | 16.36% | 1,991 |
Foreign languages spoken by publicists
The most common foreign language among publicists is Spanish at 45.7%. The second-most popular foreign language spoken is French at 14.3% and Italian is the third-most popular at 6.9%.
- Spanish, 45.7%
- French, 14.3%
- Italian, 6.9%
- Chinese, 6.1%
- Mandarin, 5.3%
- Other, 21.7%
Publicist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.7% |
| French | 14.3% |
| Italian | 6.9% |
| Chinese | 6.1% |
| Mandarin | 5.3% |
| Other | 21.7% |
