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Publicist job description

Updated March 14, 2024
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Example publicist requirements on a job description

Publicist requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in publicist job postings.
Sample publicist requirements
  • Bachelor's degree in Public Relations, Communications, or related field
  • Minimum of 3 years of experience as a Publicist
  • Excellent written and verbal communication skills
  • Strong network of media contacts
  • Ability to handle high-pressure situations and meet tight deadlines
Sample required publicist soft skills
  • Creative and strategic thinking
  • Strong interpersonal skills and ability to build relationships
  • Ability to think on your feet and problem-solve
  • Detail-oriented and highly organized
  • Passion for the industry and a strong work ethic

Publicist job description example 1

AMV BBDO publicist job description

Make up to $2,500/week as a publicist for AMV.

WHO WE ARE:

AMV is experiencing breakout success with our inbound marketing solution Publicity.ai.

Publicity.ai enables companies of all sizes to experience the power of marketing enhanced by artificial intelligence and the on-demand economy. Now you can benefit from our success by being a publicist for AMV. The more you write, the more you earn. You will be provided with free training to make 3x on average of what you would make regularly as a web content copywriter.

WHAT YOU NEED TO KNOW:

  • Earn Great Money: The more you write, the more you earn.
  • Flexible Schedule: Make your own schedule as a contractor any time day or night.
  • Getting Started is Easy: Signing up is quick & easy we will develop you from a great copywriter to a great publicist!
  • Get Paid Weekly: Get earnings deposited into your bank account weekly.

Before you read on, its important to understand that we are looking for the hungriest individuals with the deepest desire to level up their copywriting career. If this is you, then proceed.

AMV has created a unique training program for developing motivated copywriters into highly-paid publicists. Through our (free and private) training, you will learn how to represent our business clients who are hungry for great press and willing to pay for it. It is that simple.

Requirements

  • Experience in content publishing, PR, SEO, or blogging a huge plus
  • Phenomenal grasp of the English language
  • Ability and desire to create engaging content for a variety of different niches
  • Persistence and motivation to be influential and "get to yes" with media leads
  • Self-management and organizational skills to manage your own editorial calendar and media relationships

WHAT YOUR DAY TO DAY WORK LOOKS LIKE:

You send emails to media leads we give you. You have conversations with a variety of different publications via email. You use the tools and training we provide to get different media outlets to publish your content in a variety of different ways.

Benefits

  • Excellent control of how much you make with the potential to earn six-figures
  • Work remotely and on your own schedule
  • Be an insider on one of the most disruptive and revolutionary marketing platforms to have ever been created
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Publicist job description example 2

J Public Relations publicist job description

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said "There are the Women Deciding Where You're Traveling," and Inc. Magazine featured J/PR in an article titled, "How Two Millennial-ish Women Built a PR Powerhouse." This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain's Best Places to Work (to name a few).

At J/PR, we're incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.

Who are you?

You are a seasoned Publicist ready to bring your creativity, connections, and collaborative style to J/PR. You make it your personal mission to craft coverage-worthy pitches and story angles for journalists and entice sought after influencers to collaborate on posts. Our ideal Publicist has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help. You're a role model to junior staff making time to mentor and you thrive off of increased client interaction, eager to share well thought out ideas. You anticipate your managers needs, are the right hand to our senior team members, and proactively look for opportunities to interact with and develop key media contacts because you value personal relationships as much as we do. If this sounds like you, then please read on!

The Role

As a Publicist, you are our in-house Media Relations go-to. This means flawlessly handling everything from building media lists, to drafting and helping with pitches, to rocking the end-to-end coordination of a FAM: pitching, planning, staffing, developing the itinerary, and attending. Your fingers are on the pulse of the industry, which means you're also getting hits and placements, and proactively reaching out and submitting clients for award submissions. You're also starting to have more direct client communications, which means responding to emails, having a bigger voice on client calls, directly reaching out to the client when needed, and competently and confidently handling incoming day-to-day requests.

Duties and Responsibilities

Account + Client Management

* Provide approvals on agendas, reports, and updates for the junior team members
* Oversee the workflow of junior team members
* Have a deep understanding of reporting, particularly of Barcelona Principles
* Actively participate in creative brainstorming and pitch development
* Provide attention to detail, while being able to prioritize, multi-task and delegate
* May be a primary client go-to on select initiatives
* Lead portions of client cal

Media Relations

* Establish and grow relationships with media and influencers by taking more 1:1 meetings
* Organize, invite and host press trips
* Concept creative and targeted pitch projects for the team that are aligned with account goals
* Facilitate media missions in local, regional and national markets
* Monitor and manage editorial calendars, assign duties to team as necessary

Team Leadership

* Be an account authority - you have your finger on the pulse of the junior team workflow and are beginning to anticipate what's needed next in support of the senior team member(s)
* Offer mentorship and guidance to Junior Publicists and Publicity Assistants

J/PR/Industry

* Seek opportunities to get involved in relevant organizations
* Remain up-to-date on and share news on trends in our industry as well as those impacting your clients by following relevant blogs, websites, influencers, newsletters, etc.

Other

* And other tasks, projects, or duties as required

Experience

* College Degree or comparable experience required
* At least 2 years public relations experience
* Agency experience preferred

Requirements

* Computer skills, including Word, Excel and Powerpoint in a Microsoft Windows environment.
* Excellent oral and written communication skills
* Excellent interpersonal skills, experience in a hospitality environment is a plus
* Excellent time management and organizational skills
* Must be able to identify and resolve problems in a timely manner
* Strong knowledge of media and news cycles
* Ability to work in a deadline-driven environment
* Basic understanding of Facebook, Twitter and Instagram
* Foundational understanding of Influencer engagement
* Polished and professional demeanor

Benefits

J/PR offers a competitive benefits package, inclusive of but not limited to:

* Competitive base salary
* Commission
* Year-end Discretionary Bonus
* Hybrid office schedule
* Hotel Trade
* Birthday PTO
* Accrued PTO
* Monthly Cell Phone Stipend
* 401K
* Medical, Dental, Vision, Pet Insurance

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

J/PR strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

J/PR recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms
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Publicist job description example 3

J. The Jewish News of Northern California publicist job description

Forbes said “There are the Women Deciding Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few).

At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.

Who are you?

You are a seasoned Publicist ready to bring your creativity, connections, and collaborative style to J/PR. You make it your personal mission to craft coverage-worthy pitches and story angles for journalists and entice sought after influencers to collaborate on posts. Our ideal Publicist has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help. You’re a role model to junior staff making time to mentor and you thrive off of increased client interaction, eager to share well thought out ideas. You anticipate your managers needs, are the right hand to our senior team members, and proactively look for opportunities to interact with and develop key media contacts because you value personal relationships as much as we do. If this sounds like you, then please read on!

The Role

As a Publicist, you are our in-house Media Relations go-to. This means flawlessly handling everything from building media lists, to drafting and helping with pitches, to rocking the end-to-end coordination of a FAM: pitching, planning, staffing, developing the itinerary, and attending. Your fingers are on the pulse of the industry, which means you’re also getting hits and placements, and proactively reaching out and submitting clients for award submissions. You’re also starting to have more direct client communications, which means responding to emails, having a bigger voice on client calls, directly reaching out to the client when needed, and competently and confidently handling incoming day-to-day requests.

Duties and Responsibilities

Account + Client Management

  • Provide approvals on agendas, reports, and updates for the junior team members
  • Oversee the workflow of junior team members
  • Have a deep understanding of reporting, particularly of Barcelona Principles
  • Actively participate in creative brainstorming and pitch development
  • Provide attention to detail, while being able to prioritize, multi-task and delegate
  • May be a primary client go-to on select initiatives
  • Lead portions of client cal

Media Relations

  • Establish and grow relationships with media and influencers by taking more 1:1 meetings
  • Organize, invite and host press trips
  • Concept creative and targeted pitch projects for the team that are aligned with account goals
  • Facilitate media missions in local, regional and national markets
  • Monitor and manage editorial calendars, assign duties to team as necessary

Team Leadership

  • Be an account authority – you have your finger on the pulse of the junior team workflow and are beginning to anticipate what’s needed next in support of the senior team member(s)
  • Offer mentorship and guidance to Junior Publicists and Publicity Assistants

J/PR/Industry

  • Seek opportunities to get involved in relevant organizations
  • Remain up-to-date on and share news on trends in our industry as well as those impacting your clients by following relevant blogs, websites, influencers, newsletters, etc.

Other

  • And other tasks, projects, or duties as required

Experience

  • College Degree or comparable experience required
  • At least 2 years public relations experience
  • Agency experience preferred

Requirements

  • Computer skills, including Word, Excel and Powerpoint in a Microsoft Windows environment.
  • Excellent oral and written communication skills
  • Excellent interpersonal skills, experience in a hospitality environment is a plus
  • Excellent time management and organizational skills
  • Must be able to identify and resolve problems in a timely manner
  • Strong knowledge of media and news cycles
  • Ability to work in a deadline-driven environment
  • Basic understanding of Facebook, Twitter and Instagram
  • Foundational understanding of Influencer engagement
  • Polished and professional demeanor

Benefits

J/PR offers a competitive benefits package, inclusive of but not limited to:

  • Competitive base salary
  • Commission
  • Year-end Discretionary Bonus
  • Hybrid office schedule
  • Hotel Trade
  • Birthday PTO
  • Accrued PTO
  • Monthly Cell Phone Stipend
  • 401K
  • Medical, Dental, Vision, Pet Insurance

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
J/PR strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

J/PR recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms

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Updated March 14, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.