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Publicist vs publicity agent

The differences between publicists and publicity agents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicist and a publicity agent. Additionally, a publicist has an average salary of $50,679, which is higher than the $45,190 average annual salary of a publicity agent.

The top three skills for a publicist include press releases, press materials and public relations campaigns. The most important skills for a publicity agent are press releases, forum, and facebook.

Publicist vs publicity agent overview

PublicistPublicity Agent
Yearly salary$50,679$45,190
Hourly rate$24.36$21.73
Growth rate8%8%
Number of jobs7,34325,153
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 63%
Average age4242
Years of experience44

Publicist vs publicity agent salary

Publicists and publicity agents have different pay scales, as shown below.

PublicistPublicity Agent
Average salary$50,679$45,190
Salary rangeBetween $30,000 And $83,000Between $22,000 And $89,000
Highest paying CitySan Francisco, CA-
Highest paying stateWashington-
Best paying companyJ. The Jewish News of Northern California-
Best paying industryMedia-

Differences between publicist and publicity agent education

There are a few differences between a publicist and a publicity agent in terms of educational background:

PublicistPublicity Agent
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 63%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Publicist vs publicity agent demographics

Here are the differences between publicists' and publicity agents' demographics:

PublicistPublicity Agent
Average age4242
Gender ratioMale, 27.4% Female, 72.6%Male, 41.0% Female, 59.0%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicist and publicity agent duties and responsibilities

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Publicity agent example responsibilities.

  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Designate social media handler for content and web posts on Facebook to promote study abroad program.
  • Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Publicist vs publicity agent skills

Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%
Common publicity agent skills
  • Press Releases, 37%
  • Forum, 16%
  • Facebook, 11%
  • License Plates, 11%
  • Magazines, 9%
  • Press Conferences, 8%

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