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Publicist vs publisher

The differences between publicists and publishers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicist and a publisher. Additionally, a publisher has an average salary of $71,539, which is higher than the $50,679 average annual salary of a publicist.

The top three skills for a publicist include press releases, press materials and public relations campaigns. The most important skills for a publisher are press releases, customer satisfaction, and strategic thinking.

Publicist vs publisher overview

PublicistPublisher
Yearly salary$50,679$71,539
Hourly rate$24.36$34.39
Growth rate8%-5%
Number of jobs7,34310,303
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 72%
Average age4244
Years of experience44

What does a publicist do?

Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.

What does a publisher do?

A publisher manages the design, editing, and production process with the help of proofreaders, printers, and editors. Publishers make schedules for every stage of the process and work backward from the planned date for publication. They distribute promotional catalogs to libraries and booksellers. They set the commercial and editorial direction for businesses publishing newspapers, digital content, magazines, and books. It is their duty to make decisions on the markets that their firms will serve as well as the type of content that they will give to their audience.

Publicist vs publisher salary

Publicists and publishers have different pay scales, as shown below.

PublicistPublisher
Average salary$50,679$71,539
Salary rangeBetween $30,000 And $83,000Between $42,000 And $120,000
Highest paying CitySan Francisco, CAStamford, CT
Highest paying stateWashingtonConnecticut
Best paying companyJ. The Jewish News of Northern CaliforniaMicrosoft
Best paying industryMediaTelecommunication

Differences between publicist and publisher education

There are a few differences between a publicist and a publisher in terms of educational background:

PublicistPublisher
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityNorthwestern University

Publicist vs publisher demographics

Here are the differences between publicists' and publishers' demographics:

PublicistPublisher
Average age4244
Gender ratioMale, 27.4% Female, 72.6%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 3.5% Unknown, 4.6% Hispanic or Latino, 7.9% Asian, 7.1% White, 76.6% American Indian and Alaska Native, 0.3%
LGBT Percentage12%12%

Differences between publicist and publisher duties and responsibilities

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Publisher example responsibilities.

  • Manage the migration and reformatting of over 8,000 web pages into a new CMS.
  • Pitch, produce and build all content (manage freelancers, art-direct shoots, write text, CMS).
  • Manage blogs and social networking sites (MySpace, Facebook and LinkedIn) to support the brand of the magazine.
  • Manage editorial calendar and run weekly meetings with cross-functional stakeholders.
  • Manage and perform administrative QC of electronic clinical submission modules within the Documentum document management system.
  • Supervise all editorial activities, including developing editorial story boards, managing freelance copywriters and directing contract photo assignments.
  • Show more

Publicist vs publisher skills

Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%
Common publisher skills
  • Press Releases, 13%
  • Customer Satisfaction, 12%
  • Strategic Thinking, 11%
  • Publishing Industry, 5%
  • Facebook, 4%
  • Market Trends, 4%

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