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Publicist resume examples for 2025

Zippi

Build a better publicist resume with Zippi, your AI resume builder robot.

Updated March 26, 2025
6 min read
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How to write a publicist resume

Craft a resume summary statement

A well-written resume summary is basically an elevator pitch. You are summing up your skills and experience in a few sentences to wow recruiters, hiring managers, and decision makers into giving you an interview. Here are some tips to putting your best foot first with your resume summary:

Step 1: Mention your current job title or the role you're pursuing.

Step 2: Include your years of experience in publicist-related roles. Consider adding relevant company and industry experience as relevant to the job listing.

Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.

Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.

These four steps should give you a strong elevator pitch and land you some publicist interviews.

Hi, I'm Zippi, your job search robot. Let me write a first draft of your summary statement.

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List the right project manager skills

Your Skills section is an easy way to let recruiters know you have the skills to do the job. Just as importantly, it can help your resume not get filtered out by hiring software. Here is how to make the most of your skills section and make sure you have the right keywords:

  1. Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
  2. Include as many relevant hard or technical publicist skills as possible for each job you apply to.
  3. Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
These five steps should give you a strong elevator pitch and land you some publicist interviews.

Here are example skills to include in your “Area of Expertise” on a publicist resume:

  • Press Releases
  • Press Materials
  • Public Relations Campaigns
  • Instagram
  • Twitter
  • Writing Press Releases
  • Photo Shoots
  • Publicity Materials
  • Press Coverage
  • Pr Campaigns
  • Pitch Letters
  • Fiction
  • Biographies
  • Promotional Materials
  • NYC
  • Press Conferences
  • Market Research
  • Event Planning
  • YouTube
  • Fact Sheets
  • Trade Shows
  • Press Junkets
  • Press Clippings
  • SEO
  • Non-Fiction
  • Feature Stories
  • Clips
  • Blog Posts
  • Social Media Sites
  • Media Management

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How to structure your work experience

A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.

  1. Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
  2. Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
  3. Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.

How to write publicist experience bullet points

Effective job bullet points do more than just describe your job duties. Instead, they should be specific and measurable accomplishments. Here are some strategies to mastering job bullet points:

  • Use strong action verbs like Led, Built, or Optimized.
  • Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
  • Wrap it up by explaining the actions you took to achieve the result and how you made an impact.

Here are great bullet points from publicist resumes:

Work history example #1

Public Relations/Marketing Assistant

JFCS Atlanta

  • Improved brand identity through enriched online marketing directives and enhanced online promotion.
  • Planed and managed social media involvement including Facebook and Twitter accounts.
  • Generated new business presentations, client reviews, and training modules utilizing various software applications using PowerPoint.
  • Worked within social media (Facebook, Twitter) and drafted press releases to raise awareness about on-campus Peace Corps events.
  • Developed and issued Request for Proposal for new specialty conferences look and feel Project Coordinator.

Work history example #2

Publicist

AECOM

  • Managed Twitter editorial calendar and scheduled weekly content.
  • Provided detailed information in PowerPoint format for client progress reports.
  • Scripted, staffed, co-directed and marketed sustainability-focused YouTube video series.
  • Utilized Facebook and Twitter accounts to advertise upcoming events.
  • Collaborated with the external affairs manager to develop press releases and other media communications.

Work history example #3

Junior Publicist

University of Oregon

  • Worked remotely with Columbia Athletics to promote social media presence on Facebook and Twitter - Created blueprint for Columbia Rowing alumni newsletter
  • Developed and maintained proven long-term relationships with print, broadcast, and online national and local media.
  • Utilized Facebook and Twitter accounts to advertise upcoming events.
  • Initiated and ran our social media campaign, with a particular emphasis on twitter and blogger outreach.
  • Helped proof and modify blog posts and managed all social media accounts including Facebook, Twitter, Pinterest, etc.

Work history example #4

Media Associate

HER Co

  • Consulted on social media campaign and wrote daily copy for the company Twitter, Facebook, and Yelp profiles.
  • Worked with media planners to develop RFP's and review process.
  • Created social media posts for engaging educators in Web 2.0 professional development and online resources
  • Initiated Gauley NRA YouTube site adding videos created by River staff of rapids.
  • Provided website development, social networking, local targeting and SEO/SEM solutions for small to medium sized businesses nationwide.

You can let Zippi customize your resume.

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Add an education section to your resume

Here is the best way to format your education section:

  • Display your highest degree first.
  • If you graduated over 5 years ago, put this section at the bottom of your resume. If you lack relevant work experience, the education section should go to the top.
  • If you have a bachelor's or master's degree, do not list your high school education.
  • If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries from publicist resumes:

Bachelor's Degree in communication

University of South Florida, Tampa, FL

2010 - 2013

Highlight your publicist certifications on your resume

Certifications are a great way to showcase special expertise or niche skills. Some jobs even require certifications to be hired.

Start simple. Include the full name of the certification. It's also good to mention the organization that issued the certification. Next, specify when you obtained the certification.

If you have any of these certifications, be sure to include them on your publicist resume:

  1. Accreditation in Public Relations (PR)
  2. Certified Resume Specialist:Public Relations and Marketing Communications (CRS+PR)

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