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Publicist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Dr. Alice Veksler Ph.D., BCPA,
Clarke Caywood
Publicist example skills
Below we've compiled a list of the most critical publicist skills. We ranked the top skills for publicists based on the percentage of resumes they appeared on. For example, 29.6% of publicist resumes contained press releases as a skill. Continue reading to find out what skills a publicist needs to be successful in the workplace.

15 publicist skills for your resume and career

1. Press Releases

Here's how publicists use press releases:
  • Press releases & media alerts-Industry experience - Fashion, Beauty and lifestyle etc.-Social media guidance-Coordinating numerous press opportunities/interviews
  • Conducted client-focused market research, authored press releases and market-specific articles and facilitated media placement.

2. Press Materials

Here's how publicists use press materials:
  • Create custom media distribution lists, and distribute press materials and perform research required to establish and maintain effective distribution.
  • Assisted the director on PR campaigns for fashion e-commerce clients creating press materials, drafting pitches and compiling press clippings.

3. Public Relations Campaigns

Here's how publicists use public relations campaigns:
  • Developed and executed tailored Public Relations campaigns for small businesses, entrepreneurs, start-ups and innovative product launches.
  • Plan, develop and implement Public Relations campaigns from the creative process to execution.

4. Instagram

Here's how publicists use instagram:
  • Maximized use of Facebook, Twitter, Instagram for The White Squirrel.
  • Handle all social media and advertising aspects thought the use of Facebook, Instagram, Twitter and Wordpress.

5. Twitter

Here's how publicists use twitter:
  • Utilized Facebook and Twitter accounts to advertise upcoming events.
  • Created campaigns and implemented contests utilizing traditional websites as well as social networks such as Facebook, Twitter, and Foursquare.

6. Writing Press Releases

Here's how publicists use writing press releases:
  • Demonstrated responsibilities for writing press releases, and launching meetings
  • Performed various public relations duties including: writing press releases, developing press kits, contacting media, and creating promotional materials

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7. Photo Shoots

A photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. The goal of a photoshoot is to achieve a predetermined visual objective. Later, these images can be used for editing or post-production..

Here's how publicists use photo shoots:
  • Assisted Marketing Coordinator during photo shoots for marketing material.
  • Scheduled interviews, coordinated photo shoots and music video show appearances, organized tour press meet and greets and ticket buys.

8. Publicity Materials

Here's how publicists use publicity materials:
  • Coordinated development of artist website, publicity materials.
  • Designed and produced all publicity materials.

9. Press Coverage

Here's how publicists use press coverage:
  • Work in conjunction with all company teams to coordinate press coverage and reinforce marketing initiatives/campaigns.
  • Secured local and national press coverage of original programming and specials.

10. Pr Campaigns

Here's how publicists use pr campaigns:
  • Supported PR campaigns, and managed the production to media of all promo books for review.
  • Managed PR campaigns for Broadway shows; secured placements in top media outlets

11. Pitch Letters

Here's how publicists use pitch letters:
  • Communicate promotional outreach to radio programs and event coordinators through e-mail correspondence and pitch letters.
  • Researched radio talk show opportunities and developed tailored pitch letters.

12. Fiction

Here's how publicists use fiction:
  • Developed publicity campaigns for commercial fiction and non-fiction authors/books including NY Times bestsellers Danielle Steel, Dean Koontz, George R.R.
  • Specialized in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.

13. Biographies

Here's how publicists use biographies:
  • Create and execute PR plans, press and social media releases, talent biographies, talking points and interview briefing materials.
  • Volunteer position Responsibilities include: Take photographs and write biographies for dogs available for adoption on Seattle Humane's website.

14. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how publicists use promotional materials:
  • Designed promotional materials for campus events and activities that were distributed across campus.
  • Organized and maintained press packets and other promotional materials.

15. NYC

NYC stands for New York City.

Here's how publicists use nyc:
  • designed media list for a NYC artist/ photographer 6-10 marketing consultant for a NYC fashion designer project gig 4-10
  • Analyzed and compiled statistical data regarding media coverage of NYC tourism industry.
top-skills

What skills help Publicists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What publicist skills would you recommend for someone trying to advance their career?

Dr. Alice Veksler Ph.D., BCPADr. Alice Veksler Ph.D., BCPA LinkedIn profile

Associate Professor and Chair, Website

Practice your interpersonal skills and think about how what you have learned in your coursework translates to your chosen field of work. Teamwork, conflict resolution, social media savvy, and professionalism can make or break a career. Being able to articulate and demonstrate mastery of these skills with concrete examples during an interview can help land the job and then embodying the skillset of an excellent communicator will lead to professional success. Networking is also key so making sure that you do internships and engage with others in your chosen field helps with securing a job. Forging connections early in one's career can pay massive dividends down the road. We say that 'you get jobs by talking to people' and this maxim is especially true for a broad field like communication studies. Finally, I always encourage a healthy work-life balance to avoid burnout and maximize productivity.

What hard/technical skills are most important for publicists?

Clarke Caywood

Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University

Specific to StratComm and PR that will be used, monitoring and strengthening textual, verbal, and visual commercial database systems linked to the financial market, competitors, and key stakeholders. Experience in "reaching" for data at meetings to contribute at a higher level.
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Read more about what experts have to say about publicist

List of publicist skills to add to your resume

Publicist skills

The most important skills for a publicist resume and required skills for a publicist to have include:

  • Press Releases
  • Press Materials
  • Public Relations Campaigns
  • Instagram
  • Twitter
  • Writing Press Releases
  • Photo Shoots
  • Publicity Materials
  • Press Coverage
  • Pr Campaigns
  • Pitch Letters
  • Fiction
  • Biographies
  • Promotional Materials
  • NYC
  • Press Conferences
  • Market Research
  • Event Planning
  • YouTube
  • Fact Sheets
  • Trade Shows
  • Press Junkets
  • Press Clippings
  • SEO
  • Non-Fiction
  • Feature Stories
  • Clips
  • Blog Posts
  • Social Media Sites
  • Media Management
  • Film Festival
  • Red Carpet Events
  • ABC
  • Press Events
  • Event Management
  • Author Tours
  • Client Events
  • Sketch
  • Graphic Design
  • Book Signings
  • Travel Arrangements
  • PowerPoint
  • Develop Story Ideas
  • Event Coordination
  • Public Relations Strategies
  • Trade Publications

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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