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There is more than meets the eye when it comes to being a publicity agent. For example, did you know that they make an average of $28.85 an hour? That's $60,007 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Publicity Agent Do

There are certain skills that many publicity agents have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.

How To Become a Publicity Agent

If you're interested in becoming a publicity agent, one of the first things to consider is how much education you need. We've determined that 63.1% of publicity agents have a bachelor's degree. In terms of higher education levels, we found that 7.7% of publicity agents have master's degrees. Even though most publicity agents have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a publicity agent. When we researched the most common majors for a publicity agent, we found that they most commonly earn bachelor's degree degrees or high school diploma degrees. Other degrees that we often see on publicity agent resumes include associate degree degrees or master's degree degrees.

You may find that experience in other jobs will help you become a publicity agent. In fact, many publicity agent jobs require experience in a role such as customer service representative. Meanwhile, many publicity agents also have previous career experience in roles such as administrative assistant or internship.

Average Salary for a Publicity Agent

Publicity Agents in America make an average salary of $60,007 per year or $29 per hour. The top 10 percent makes over $134,000 per year, while the bottom 10 percent under $26,000 per year.
Average Publicity Agent Salary
$60,007 Yearly
$28.85 hourly
10 %
90 %

What Am I Worth?

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Publicity Agent Education

Publicity Agent Majors

15.5 %

Publicity Agent Degrees


63.1 %

High School Diploma

11.5 %


10.8 %

Top Colleges for Publicity Agents

1. Stanford University

Stanford, CA • Private

In-State Tuition

2. University of Southern California

Los Angeles, CA • Private

In-State Tuition

3. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

4. Pennsylvania State University

University Park, PA • Private

In-State Tuition

5. Villanova University

Villanova, PA • Private

In-State Tuition

6. University of Houston

Houston, TX • Private

In-State Tuition

7. San Diego State University

San Diego, CA • Private

In-State Tuition

8. Northwestern University

Evanston, IL • Private

In-State Tuition

9. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

10. Marquette University

Milwaukee, WI • Private

In-State Tuition

Top Skills For a Publicity Agent

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 39.6% of publicity agents listed press releases on their resume, but soft skills such as interpersonal skills and organizational skills are important as well.

Choose From 10+ Customizable Publicity Agent Resume templates

Zippia allows you to choose from different easy-to-use Publicity Agent templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Publicity Agent resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Publicity Agent Demographics

Publicity Agent Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among publicity agents, 59.0% of them are women, while 41.0% are men.

  • The most common race/ethnicity among publicity agents is White, which makes up 73.3% of all publicity agents.

  • The most common foreign language among publicity agents is Spanish at 50.0%.

Online Courses For Publicity Agent That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Press Coverage, Publicity & Public Relations For Branding

Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP...

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Learn how to become a profitable signing agent step by step A to Z...

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Top Publicity Agent Employers

Most Common Employers For Publicity Agent

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1School of the Art Institute of Chicago$139,626$67.131
2American Equity$84,706$40.721
3Independent Contractor$78,199$37.602
4Pennington & Company$72,124$34.671
6Hewlett Packard Enterprise$67,913$32.652
7PSI Services$67,886$32.641
10The Notary Company$65,696$31.581