How To Become A Publicity Assistant: What It Is and Career Path

What is a publicity assistant and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Mr. Daniel Routh

Publicity assistants support the publicity team in developing and executing their campaigns. They liaise with colleagues, high-profile authors, illustrators, agents, and booksellers. They assist marketing managers in developing and executing successful public relations strategies and work with key accounts to integrate PR campaigns with customer promotions. Publicity assistants earn a median hourly rate of $18, which amounts to roughly $39,000 per year.

Publicity assistants coordinate in-store service events and maintain a successful operation. They aim to build relationships with customers and communicate promotional services with their marketing manager to develop and refine strategies for PR campaigns. They also develop promotional marketing materials and visual merchandising while keeping an accurate and timely record of event traffic production and inventory.

The role of a publicity assistant doesn't necessarily require an academic qualification. However, some employers require a bachelor's degree in communication, business, or other related fields. Candidates for this position are expected to have some years of experience as a publicist or in a similar role.

What general advice would you give to a publicity assistant?

Mr. Daniel Routh

Senior Lecturer, Website

More and more companies want to expand their presence on social media, and someone with good video, photography, writing, and spoken communication skills is in demand. Someone who communicates well also has potential for leadership and promotion, especially in HR and PR fields.

ScorePublicity AssistantUS Average

Salary

3.1

Avg. Salary $39,387

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.33%

Black or African American 10.25%

Hispanic or Latino 12.13%

Unknown 5.11%

White 66.59%

Gender

female 66.27%

male 33.73%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a publicity assistant

Explore publicity assistant education requirements

Most common publicity assistant degrees

Bachelor's

71.5 %

Associate

10.0 %

Master's

8.0 %

Start to develop specific publicity assistant skills

Skills	Percentages
Press Releases	9.78%
Provide Technical Assistance	8.79%
Technical Assistance	7.64%
Worksheets	7.45%
PowerPoint	6.94%

Complete relevant publicity assistant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New publicity assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a publicity assistant based on U.S. Bureau of Labor Statistics data and data from real publicity assistant resumes.

Research publicity assistant duties and responsibilities

Manage publicity and advertisement for club and alumni events through social media
Garner extensive national media attention for non-fiction and commercial fiction authors.
Provide copywriting, proofreading and editing for marketing communications and sales collateral.
Used Instagram to showcase activities and involvement.

Prepare your publicity assistant resume

When your background is strong enough, you can start writing your publicity assistant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a publicity assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable publicity assistant resume templates

Build a professional publicity assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your publicity assistant resume.