Find The Best Publicity Assistant Jobs For You

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Average Salary
$40,120
Average Salary
Job Growth Rate
6%
Job Growth Rate
Job Openings
5,495
Job Openings

Publicity Assistant Careers

Publicity assistants support the publicity team in developing and executing their campaigns. They liaise with colleagues, high-profile authors, illustrators, agents, and booksellers. They assist marketing managers in developing and executing successful public relations strategies and work with key accounts to integrate PR campaigns with customer promotions. Publicity assistants earn a median hourly rate of $18, which amounts to roughly $39,000 per year.

Publicity assistants coordinate in-store service events and maintain a successful operation. They aim to build relationships with customers and communicate promotional services with their marketing manager to develop and refine strategies for PR campaigns. They also develop promotional marketing materials and visual merchandising while keeping an accurate and timely record of event traffic production and inventory.

The role of a publicity assistant doesn't necessarily require an academic qualification. However, some employers require a bachelor's degree in communication, business, or other related fields. Candidates for this position are expected to have some years of experience as a publicist or in a similar role.

There is more than meets the eye when it comes to being a publicity assistant. For example, did you know that they make an average of $19.29 an hour? That's $40,120 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Publicity Assistant Do

There are certain skills that many publicity assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.

When it comes to the most important skills required to be a publicity assistant, we found that a lot of resumes listed 17.4% of publicity assistants included press releases, while 14.1% of resumes included emergency, and 7.6% of resumes included technical assistance. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the publicity assistant job title. But what industry to start with? Most publicity assistants actually find jobs in the media and education industries.

How To Become a Publicity Assistant

If you're interested in becoming a publicity assistant, one of the first things to consider is how much education you need. We've determined that 64.1% of publicity assistants have a bachelor's degree. In terms of higher education levels, we found that 7.1% of publicity assistants have master's degrees. Even though most publicity assistants have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a publicity assistant. When we researched the most common majors for a publicity assistant, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on publicity assistant resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a publicity assistant. In fact, many publicity assistant jobs require experience in a role such as internship. Meanwhile, many publicity assistants also have previous career experience in roles such as public relations internship or administrative assistant.

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Average Salary
$40,120
Average Salary
Job Growth Rate
6%
Job Growth Rate
Job Openings
5,495
Job Openings

Publicity Assistant Career Paths

Top Careers Before Publicity Assistant

Top Careers After Publicity Assistant

Publicity Assistant Jobs You Might Like

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Publicity Assistant

Publicity Assistants in America make an average salary of $40,120 per year or $19 per hour. The top 10 percent makes over $49,000 per year, while the bottom 10 percent under $32,000 per year.
Average Salary
$40,120
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Best Paying Cities

City
ascdesc
Average Salarydesc
Lakewood, WA
Salary Range41k - 65k$52k$52,047
New York, NY
Salary Range36k - 63k$48k$48,210
Asheville, NC
Salary Range33k - 54k$43k$42,933
Chicago, IL
Salary Range32k - 53k$42k$41,591
Apple Valley, MN
Salary Range32k - 50k$41k$40,581
Tampa, FL
Salary Range31k - 51k$40k$40,160
$25k
$65k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Publicity Assistant, Little, Brown Books for Young Readers
Publicity Assistant, Little, Brown Books for Young Readers
Hachette Book Group
Hachette Book Group
06/30/2021
06/30/2021
$45,00006/30/2021
$45,000
Eligibility Specialist Public Assistance Programs
Eligibility Specialist Public Assistance Programs
Scott County
Scott County
06/29/2021
06/29/2021
$49,17006/29/2021
$49,170
Publicity Assistant-Random House Adult
Publicity Assistant-Random House Adult
Bertelsmann
Bertelsmann
06/25/2021
06/25/2021
$45,00006/25/2021
$45,000
Public Assistance Consultant SH
Public Assistance Consultant SH
State of Connecticut
State of Connecticut
06/25/2021
06/25/2021
$78,74206/25/2021
$78,742
Publicity Assistant
Publicity Assistant
Johns Hopkins University
Johns Hopkins University
06/10/2021
06/10/2021
$31,84806/10/2021
$31,848
See More Recent Salaries

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Publicity Assistant Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Publicity Assistant. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Publicity Assistant Resume

At Zippia, we went through countless Publicity Assistant resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Publicity Assistant Demographics

Gender

female

61.6 %

male

33.4 %

unknown

5.0 %

Ethnicity

White

70.8 %

Hispanic or Latino

11.4 %

Black or African American

8.8 %

Foreign Languages Spoken

Spanish

48.7 %

French

14.1 %

Italian

6.5 %
See More Demographics

Publicity Assistant Education

Majors

Business
16.5 %
English
12.0 %

Degrees

Bachelors

64.1 %

Certificate

11.8 %

Associate

8.8 %

Top Colleges for Publicity Assistants

1. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

2. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

3. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

4. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

6. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

7. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

8. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Marquette University

Milwaukee, WI • Private

In-State Tuition
$41,870
Enrollment
8,200
See More Education Info

Online Courses For Publicity Assistant That You May Like

Press Coverage, Publicity & Public Relations For Branding
udemy
4.4
(341)

Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP...

Administrative Assistant Fundamentals
ed2go

This course will help you discover and master the essentials of managerial and staff support, information and records management, communications technology, travel and meeting coordination, space planning, and office ergonomics...

Administrative Assistant Applications
ed2go

Gain the skills and knowledge you'll need to prepare for the Certified Administrative Professional exam and begin a rewarding career as an administrative assistant...

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Part Time
Internship
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Top Skills For a Publicity Assistant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.4% of publicity assistants listed press releases on their resume, but soft skills such as interpersonal skills and organizational skills are important as well.

Best States For a Publicity Assistant

Some places are better than others when it comes to starting a career as a publicity assistant. The best states for people in this position are Connecticut, New Hampshire, Washington, and New Jersey. Publicity assistants make the most in Connecticut with an average salary of $59,049. Whereas in New Hampshire and Washington, they would average $56,912 and $51,508, respectively. While publicity assistants would only make an average of $50,382 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. District of Columbia

Total Publicity Assistant Jobs:
54
Highest 10% Earn:
$107,000
Location Quotient:
3.52
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Connecticut

Total Publicity Assistant Jobs:
22
Highest 10% Earn:
$98,000
Location Quotient:
0.73
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Publicity Assistant Jobs:
66
Highest 10% Earn:
$84,000
Location Quotient:
0.91
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Publicity Assistant Employers

1. State of Florida
4.3
Avg. Salary: 
$33,933
Publicity Assistants Hired: 
51+
2. Department of Homeland Security
4.5
Avg. Salary: 
$50,253
Publicity Assistants Hired: 
41+
3. Rising Phoenix Holdings Corporation
3.7
Avg. Salary: 
$46,380
Publicity Assistants Hired: 
19+
4. Penguin Random House
4.3
Avg. Salary: 
$39,902
Publicity Assistants Hired: 
16+
5. DKC
4.3
Avg. Salary: 
$41,728
Publicity Assistants Hired: 
16+
6. Arizona Department of Transportation
4.3
Avg. Salary: 
$39,893
Publicity Assistants Hired: 
13+
Updated October 2, 2020