Publicity assistants support the publicity team in developing and executing their campaigns. They liaise with colleagues, high-profile authors, illustrators, agents, and booksellers. They assist marketing managers in developing and executing successful public relations strategies and work with key accounts to integrate PR campaigns with customer promotions. Publicity assistants earn a median hourly rate of $18, which amounts to roughly $39,000 per year.
Publicity assistants coordinate in-store service events and maintain a successful operation. They aim to build relationships with customers and communicate promotional services with their marketing manager to develop and refine strategies for PR campaigns. They also develop promotional marketing materials and visual merchandising while keeping an accurate and timely record of event traffic production and inventory.
The role of a publicity assistant doesn't necessarily require an academic qualification. However, some employers require a bachelor's degree in communication, business, or other related fields. Candidates for this position are expected to have some years of experience as a publicist or in a similar role.
There is more than meets the eye when it comes to being a publicity assistant. For example, did you know that they make an average of $19.29 an hour? That's $40,120 a year!
Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.
There are certain skills that many publicity assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.
When it comes to the most important skills required to be a publicity assistant, we found that a lot of resumes listed 17.4% of publicity assistants included press releases, while 14.1% of resumes included emergency, and 7.6% of resumes included technical assistance. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the publicity assistant job title. But what industry to start with? Most publicity assistants actually find jobs in the media and education industries.
If you're interested in becoming a publicity assistant, one of the first things to consider is how much education you need. We've determined that 64.1% of publicity assistants have a bachelor's degree. In terms of higher education levels, we found that 7.1% of publicity assistants have master's degrees. Even though most publicity assistants have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a publicity assistant. When we researched the most common majors for a publicity assistant, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on publicity assistant resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a publicity assistant. In fact, many publicity assistant jobs require experience in a role such as internship. Meanwhile, many publicity assistants also have previous career experience in roles such as public relations internship or administrative assistant.