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Become A Publicity Assistant

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Working As A Publicity Assistant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $76,000

    Average Salary

What Does A Publicity Assistant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publicity Assistant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publicity Assistant Career Paths

Publicity Assistant
Case Manager Owner Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Case Manager Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Case Manager Project Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Office Manager Owner Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Office Manager Account Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Office Manager General Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Project Manager Owner Communications Director
Director Of Public Affairs
7 Yearsyrs
Project Manager Principal Communications Director
Director, Corporate Communications
10 Yearsyrs
Manager Product Manager Marketing Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Manager Principal Public Relations Director
Media Relations Director
5 Yearsyrs
Manager Property Manager Communications Manager
Communications Project Manager
6 Yearsyrs
Supervisor Program Manager Senior Product Manager
Head Of Marketing
5 Yearsyrs
Publications Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Publications Manager Communications Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Publications Manager
5 Yearsyrs
Publications Manager Marketing Communications Manager Social Media Manager
Media Relations Manager
5 Yearsyrs
Social Media Manager Content Strategist Content Manager
Web Content Manager
5 Yearsyrs
Account Manager Commercial Account Manager Marketing Account Manager
Digital Account Manager
5 Yearsyrs
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Top Skills for A Publicity Assistant

  1. Press Releases
  2. Project Eligibility
  3. Fema
You can check out examples of real life uses of top skills on resumes here:
  • Worked closely with principal to administer press releases for six national tours and maintain up-to-date information on industry contacts.
  • Validate project eligibility and reasonableness of costs.
  • Conducted negotiations with FEMA closeout specialists and sub-grantees in order to resolve remaining issues associated with specific disaster operations.
  • Work involved writing Project Worksheets for community governments and floodplain management specialist work.
  • Perform data entry functions to ensure that required and relevant information is accurately entered into numerous complex data systems.

Publicity Assistant Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,518 Publicity Assistant resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Publicity Assistant Resume

View Resume Examples

Publicity Assistant Demographics

Gender

Female

59.2%

Male

30.7%

Unknown

10.1%
Ethnicity

White

60.3%

Hispanic or Latino

16.3%

Black or African American

11.9%

Asian

7.5%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

48.7%

French

14.1%

Italian

6.5%

Mandarin

4.7%

Chinese

4.7%

German

4.3%

Russian

3.2%

Portuguese

3.2%

Korean

2.2%

Japanese

1.8%

Cantonese

1.1%

Arabic

1.1%

Swedish

0.7%

Vietnamese

0.7%

Hindi

0.7%

Thai

0.7%

Romanian

0.4%

Hmong

0.4%

Hawaiian

0.4%

Georgian

0.4%
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Publicity Assistant Education

Schools

Florida State University

12.0%

New York University

10.9%

University of Phoenix

9.6%

University of South Florida

5.3%

University of Southern California

5.1%

University of Florida

4.8%

Boston University

4.8%

Syracuse University

4.3%

Howard University

4.0%

University of North Carolina at Chapel Hill

4.0%

University of California - Los Angeles

3.7%

Pennsylvania State University

3.7%

University of Texas at Austin

3.7%

University of Central Florida

3.7%

University of California - Berkeley

3.5%

Webster University

3.5%

Nova Southeastern University

3.5%

American University

3.5%

Northeastern University

3.5%

Northwestern University

3.2%
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Majors

Business

18.2%

Communication

13.8%

English

9.5%

Marketing

5.1%

Journalism

5.1%

Psychology

5.0%

Public Relations

4.8%

Criminal Justice

4.6%

Political Science

4.0%

Law

3.8%

Writing

3.3%

Sociology

3.1%

Management

2.8%

Fine Arts

2.6%

Education

2.6%

Social Work

2.5%

Public Administration

2.5%

Graphic Design

2.4%

Accounting

2.1%

Liberal Arts

2.0%
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Degrees

Bachelors

49.3%

Masters

20.8%

Other

15.7%

Associate

5.8%

Certificate

4.0%

Doctorate

3.3%

Diploma

1.0%

License

0.1%
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