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The differences between publicity assistants and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity assistant and a publicist. Additionally, a publicist has an average salary of $50,679, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| Publicity Assistant | Publicist | |
| Yearly salary | $39,387 | $50,679 |
| Hourly rate | $18.94 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 8,193 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
Publicity assistants and publicists have different pay scales, as shown below.
| Publicity Assistant | Publicist | |
| Average salary | $39,387 | $50,679 |
| Salary range | Between $27,000 And $56,000 | Between $30,000 And $83,000 |
| Highest paying City | Olympia, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | J. The Jewish News of Northern California |
| Best paying industry | Government | Media |
There are a few differences between a publicity assistant and a publicist in terms of educational background:
| Publicity Assistant | Publicist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between publicity assistants' and publicists' demographics:
| Publicity Assistant | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 33.7% Female, 66.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |