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Publicity assistant skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Dr. Yolandra Plummer Ph.D.,
Clarke Caywood
Below we've compiled a list of the most critical publicity assistant skills. We ranked the top skills for publicity assistants based on the percentage of resumes they appeared on. For example, 9.8% of publicity assistant resumes contained press releases as a skill. Continue reading to find out what skills a publicity assistant needs to be successful in the workplace.

15 publicity assistant skills for your resume and career

1. Press Releases

Here's how publicity assistants use press releases:
  • Helped develop presentation materials, information packets and press releases.
  • Used social media, press releases, media kits, and pitching to media outlets to garner publicity for our clients.

2. Provide Technical Assistance

Here's how publicity assistants use provide technical assistance:
  • Provide technical assistance to local government recovery funding applicants for the purposes of ensuring smooth closeout of recovery projects.
  • Provide technical assistance to providers regarding regulation requirements.

3. Technical Assistance

Technical assistance is the non-financial assistance provided by local or international specialists. The purpose of technical assistance is to maximize the project's implementation and quality of the final product. Technical assistance consists of sharing information, the transmission of working knowledge, and other transfer of technical data which would aid the administration, management team and help build the project. The technical assistance focuses on particular needs identified by the beneficiary country and is delivered in the form of missions.

Here's how publicity assistants use technical assistance:
  • Provided technical assistance and conducted presentations on Medicaid to local office staff, various community agencies and public interest groups.
  • Identified required technical assistance requirements and coordinated with the Environmental and Mitigation Specialists assigned to our team.

4. Worksheets

Here's how publicity assistants use worksheets:
  • Review draft Project Worksheets for accuracy, completeness, eligibility, and special considerations with implementing the validation process.
  • Work involved writing Project Worksheets for community governments and floodplain management specialist work.

5. PowerPoint

Here's how publicity assistants use powerpoint:
  • Constructed CD-ROM multimedia publications through HTML formatting using Microsoft Word and PowerPoint applications including hyperlinks and file embedding.
  • Created detailed PowerPoint presentations for both classroom and administrative functions.

6. FEMA

Here's how publicity assistants use fema:
  • Traveled extensively to assure all residents in rural Florida were aware of FEMA assistance programs regarding Hurricane Charley.
  • Serve as additional contact for FEMA Regional representative and state emergency management employees.

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7. Public Assistance Programs

Public Assistance Programs are programs designed to improve the lives of members of the public by offering them the assistance they need either in cash or in-kind like foods, clothes, and everyday items. These programs are often offered by the government to alleviate poverty in the populace. NGOs are also involved in providing public assistance programs.

Here's how publicity assistants use public assistance programs:
  • Determine eligibility of applicants and recipients for public assistance programs (Cal-Fresh and Medi-Cal) through interactive interviewing and fact gathering.
  • Analyzed, developed and implemented complex disaster assistance strategies, interpreting policy and guidance on Public Assistance Programs for Branch-level management.

8. Medicaid

Here's how publicity assistants use medicaid:
  • Interviewed new and renewal Medicaid and food stamp applicants and processed information to approve eligibility and level of assistance.
  • Determined eligibility and authorized Food Stamps, AFDC and Medicaid for those eligible under specific regulations and criteria.

9. Press Materials

Here's how publicity assistants use press materials:
  • Developed press materials, television listings and photo captions to promote the Fox brand.
  • Secured media coverage, generated review list, and press materials for assigned titles.

10. Fiction

Here's how publicity assistants use fiction:
  • Garnered extensive national media attention for non-fiction and commercial fiction authors.
  • Assisted six publicists with projects including both fiction and non-fiction authors.

11. Grants Management

Here's how publicity assistants use grants management:
  • Performed original entries, reconciliations, and all adjustments to grants management accounting records.

12. Cost Estimates

Here's how publicity assistants use cost estimates:
  • Conducted field investigations of damages and prepared cost estimates for complicated infrastructure projects.
  • Maintain working Knowledge of Cost Estimating Formats and understand how to develop accurate cost estimates.

13. CFR

CFR, or Code of Federal Regulations, is the codification of general and permanent regulations published in the federal register by executive agencies and departments of the government of the federation. Its aim is to present the official and complete text of government regulations in one organized publication and provide a comprehensive reference for anyone who needs to know.

Here's how publicity assistants use cfr:
  • Managed the IHSEMD/FEMA 2008 flood recovery process as defined in 44 CFR at the University of Iowa.
  • Provide CFR 44 review and analysis of all NYC Municipal applicants requesting Immediate Needs Funding.

14. Financial Assistance

Financial assistance refers to governmental assistance one may receive for a variety of reasons. This help is typically in the form of money, whether a loan, scholarship, grant, or reduced taxes provided to an individual or organization. One of the more common forms of financial assistance is student loans, which offer many prospective students a chance for higher education.

Here's how publicity assistants use financial assistance:
  • Determined client's eligibility for emergency financial assistance for housing.
  • Ascertained client eligibility for financial assistance, determined amount of grant and assumed responsibility for services rendered.

15. Publicity Campaigns

Here's how publicity assistants use publicity campaigns:
  • Assisted Director of Publicity and Senior Publicist in publicity campaigns and administrative tasks while supporting own distinct campaigns.
  • Developed and implemented successful publicity campaigns for two theatrical productions at San Diego State University.
top-skills

What skills help Publicity Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on publicity assistant resumes?

Dr. Yolandra Plummer Ph.D.

Associate Professor, University of the District of Columbia

Key skills that stand out on Public Relations Coordinator resumes include strong verbal and written communication skills, ability to market and promote via social media content, attention to detail, superior presentation skills in person and via Microsoft Teams, Webex, and/or Zoom. Additional skills include excellent customer service and interpersonal skills.

What hard/technical skills are most important for publicity assistants?

Clarke Caywood

Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University

Specific to StratComm and PR that will be used, monitoring and strengthening textual, verbal, and visual commercial database systems linked to the financial market, competitors, and key stakeholders. Experience in "reaching" for data at meetings to contribute at a higher level.

What publicity assistant skills would you recommend for someone trying to advance their career?

F. Michele Abbott

Professor, Website

A: Again, this is going to depend on individual strengths and goals. Then, in no
particular order:
 Research the most lucrative work options that will capitalize on what you’re
good at already and/or relate to elective class options being offered by your
school. Ask the career counselor, if the school offers that resource – and they
should, and see free resources such as the Bureau of Labor and Statistics
(bls.gov)
 Network – Who can you think of that knows someone who knows someone?
 Know your value – what can you bring to that party - and lead with it.
 Volunteer within your chosen field – I know this sounds counterintuitive, but
you can’t underestimate the value of hands-on experience on a resume.
Moreover, you will learn what books and theory can’t teach. Bonus: Multiple
networking opportunities.

What soft skills should all publicity assistants possess?

Brittany McElroy

Senior Lecturer, University of North Texas

As far as soft skills go, they are the same skills they've always been- good networking and communication skills. Understand that while a lot can get done in a digital space, a face-to-face connection (even if that is on zoom) can go a lot farther than an email. Some of our recent grads hate having to pick up the phone and make an actual call. They are much more comfortable with text or email, but they need to push themselves out of their comfort zone to connect with people. While I think younger generations have a lot of new skills and perspectives that can be so valuable to potential employers, those old-fashioned networking skills still go a long way.
Do you want to know more?
Read more about what experts have to say about publicity assistant

List of publicity assistant skills to add to your resume

Publicity assistant skills

The most important skills for a publicity assistant resume and required skills for a publicity assistant to have include:

  • Press Releases
  • Provide Technical Assistance
  • Technical Assistance
  • Worksheets
  • PowerPoint
  • FEMA
  • Public Assistance Programs
  • Medicaid
  • Press Materials
  • Fiction
  • Grants Management
  • Cost Estimates
  • CFR
  • Financial Assistance
  • Publicity Campaigns
  • Computer System
  • Press Kits
  • Federal Regulations
  • Expense Reports
  • Promotional Materials
  • Social Services
  • Indesign
  • Facebook
  • PWS
  • Administrative Tasks
  • Instagram
  • PAC
  • Press Coverage
  • Photo Shoots
  • Clips
  • Twitter
  • Adobe Photoshop
  • Press Clippings
  • Event Planning
  • Travel Arrangements
  • TANF
  • Local Government
  • Front Desk
  • State Agencies
  • Biographies
  • Community Resources
  • Conference Calls
  • Community Outreach
  • HTML
  • Author Events

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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