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Become A Publicity Chairperson

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Working As A Publicity Chairperson

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $77,000

    Average Salary

What Does A Publicity Chairperson Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publicity Chairperson

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publicity Chairperson Career Paths

Publicity Chairperson
Office Assistant Consultant Account Manager
Marketing Manager
5 Yearsyrs
Office Assistant Consultant Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Office Assistant Consultant Owner
Marketing Director
7 Yearsyrs
Mentor Team Leader Assistant Manager
Communications Manager
6 Yearsyrs
Mentor Team Leader Vice President
Marketing Vice President
10 Yearsyrs
Mentor Team Leader Director
Development Director
9 Yearsyrs
Assistant Account Executive Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Assistant Executive Assistant Property Manager
Communications Director
6 Yearsyrs
Assistant Executive Assistant Marketing Manager
Director Of Communications And Marketing
9 Yearsyrs
Tutor Lead Teacher Director
Board Of Directors Member
8 Yearsyrs
Tutor Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Tutor Event Coordinator Marketing Consultant
Brand Manager
5 Yearsyrs
Graphic Designer Account Executive Principal
Chief Marketing Officer
10 Yearsyrs
Graphic Designer Senior Graphic Designer Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Graphic Designer Editor Managing Editor
Publications Manager
5 Yearsyrs
Event Coordinator Lead Teacher Assistant Director
Director Of Alumni Relations
5 Yearsyrs
Event Coordinator Marketing Consultant Social Media Manager
Strategist
6 Yearsyrs
Writer And Editor Marketing Consultant Brand Manager
Head Of Marketing
5 Yearsyrs
Writer And Editor Marketing Specialist Brand Manager
Marketing Lead
5 Yearsyrs
Writer And Editor Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
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Top Skills for A Publicity Chairperson

  1. Facebook
  2. Club Activities
  3. Chapter Website
You can check out examples of real life uses of top skills on resumes here:
  • Managed Facebook accounts through updating members on activities the student organization is doing and providing information about meetings.
  • Develop and update website to better pass information about club activities
  • Created, managed, and maintained the fraternity chapter website.
  • Create a twitter page for the organization to further update members on activities.
  • Generated and distributed press releases.

Publicity Chairperson Demographics

Gender

Female

63.1%

Male

23.5%

Unknown

13.4%
Ethnicity

White

54.7%

Asian

16.3%

Hispanic or Latino

14.6%

Black or African American

11.0%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

27.4%

Chinese

13.7%

Mandarin

11.4%

French

11.0%

Japanese

5.0%

Vietnamese

3.7%

Hindi

3.7%

Korean

3.7%

Russian

3.2%

Cantonese

3.2%

Italian

2.7%

German

2.3%

Urdu

2.3%

Arabic

1.8%

Greek

1.4%

Swahili

0.9%

Indonesian

0.9%

Turkish

0.9%

Romanian

0.5%

Ukrainian

0.5%
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Publicity Chairperson Education

Schools

University of California - San Diego

7.4%

University of Virginia

7.4%

University of California - Irvine

7.0%

University of California - Los Angeles

6.6%

University of North Carolina at Chapel Hill

5.5%

Michigan State University

5.2%

University of California - Davis

5.2%

University of Illinois at Urbana-Champaign

5.2%

University of California - Berkeley

4.8%

University of Michigan - Ann Arbor

4.8%

Spelman College

4.4%

Cornell University

4.4%

State University of New York at Binghamton

4.4%

New York University

4.1%

Northwestern University

4.1%

Emory University

4.1%

Iowa State University

4.1%

University of Oklahoma

4.1%

Princeton University

3.7%

Pennsylvania State University

3.7%
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Majors

Communication

15.2%

Business

10.8%

Psychology

8.9%

English

7.5%

Journalism

7.0%

Marketing

6.0%

Public Relations

5.9%

Political Science

5.5%

Biology

4.5%

Economics

4.2%

Graphic Design

4.1%

Sociology

2.6%

Fine Arts

2.5%

Finance

2.5%

Accounting

2.4%

Management

2.2%

Elementary Education

2.1%

History

2.1%

Chemical Engineering

2.0%

Law

2.0%
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Degrees

Bachelors

71.1%

Masters

14.2%

Other

9.7%

Doctorate

2.1%

Certificate

1.8%

Associate

1.2%

Diploma

0.1%
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