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What is a publicity consultant and how to become one

Updated January 8, 2025
2 min read
There is more than meets the eye when it comes to being a publicity consultant. For example, did you know that they make an average of $33.98 an hour? That's $70,688 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 22,300 job opportunities across the U.S.
ScorePublicity ConsultantUS Average
Salary
5.5

Avg. Salary $70,688

Avg. Salary $59,228

Stability level
7.3

Growth rate 8%

Growth rate 0.3%

Diversity
6.6
Race

American Indian and Alaska Native 0.59%

Asian 5.28%

Black or African American 9.98%

Hispanic or Latino 11.88%

Unknown 5.08%

White 67.19%

Gender

female 54.19%

male 45.81%

Age - 40
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40
Stress level
7.3

Stress level is high

7.1 - high

Complexity level
8.8

Complexity level is advanced

7 - challenging

Work life balance
3.8

Work life balance is poor

6.4 - fair

Publicity consultant career paths

Key steps to become a publicity consultant

  1. Explore publicity consultant education requirements

    Most common publicity consultant degrees

    Bachelor's

    62.4 %

    Master's

    27.8 %

    Associate

    3.8 %
  2. Start to develop specific publicity consultant skills

    SkillsPercentages
    Public Policy8.38%
    Facebook7.59%
    Technical Assistance7.02%
    Business Development6.78%
    Health Education6.78%
  3. Complete relevant publicity consultant training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New publicity consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a publicity consultant based on U.S. Bureau of Labor Statistics data and data from real publicity consultant resumes.
  4. Research publicity consultant duties and responsibilities

    • Manage the internal SharePoint site.
    • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
    • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
    • Manage daily operations of Facebook's political action committee.
  5. Prepare your publicity consultant resume

    When your background is strong enough, you can start writing your publicity consultant resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a publicity consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable publicity consultant resume templates

    Build a professional publicity consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your publicity consultant resume.
    Publicity Consultant Resume
    Publicity Consultant Resume
    Publicity Consultant Resume
    Publicity Consultant Resume
    Publicity Consultant Resume
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    Publicity Consultant Resume
    Publicity Consultant Resume
    Publicity Consultant Resume
  6. Apply for publicity consultant jobs

    Now it's time to start searching for a publicity consultant job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first publicity consultant job

Zippi

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Average publicity consultant salary

The average publicity consultant salary in the United States is $70,688 per year or $34 per hour. Publicity consultant salaries range between $47,000 and $104,000 per year.

Average publicity consultant salary
$70,688 Yearly
$33.98 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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