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Publicity consultant skills for your resume and career

Updated January 8, 2025
5 min read
Below we've compiled a list of the most critical publicity consultant skills. We ranked the top skills for publicity consultants based on the percentage of resumes they appeared on. For example, 8.4% of publicity consultant resumes contained public policy as a skill. Continue reading to find out what skills a publicity consultant needs to be successful in the workplace.

15 publicity consultant skills for your resume and career

1. Public Policy

Public Policy is refers to a public course of action created and seen-through by a government or government organization in response to a public issue, such homelessness, discrimination, poverty, other forms of bigotry, and public health issues like pandemics. The process of coming up with, and designing a public policy can alone often take quite a while, especially as governments may take quite a lot of time to notice public issues in the first place.

Here's how publicity consultants use public policy:
  • Provide strategic counsel for development and advancement of federal public policy.
  • Coordinated, drafted, and led public policy meetings for various committees, boards and commissions within each organization.

2. Facebook

Here's how publicity consultants use facebook:
  • Managed and published trending mental/behavioral articles through the Foundation's social media outlets including Facebook and Twitter.
  • Marketed and promoted programs using staff newsletters, Twitter and Facebook posts.

3. Technical Assistance

Technical assistance is the non-financial assistance provided by local or international specialists. The purpose of technical assistance is to maximize the project's implementation and quality of the final product. Technical assistance consists of sharing information, the transmission of working knowledge, and other transfer of technical data which would aid the administration, management team and help build the project. The technical assistance focuses on particular needs identified by the beneficiary country and is delivered in the form of missions.

Here's how publicity consultants use technical assistance:
  • Functioned independently while providing consultation, and technical assistance to local agency staff.
  • Provide technical assistance in the preparation for and conduction of science laboratory experiments in the Life Sciences.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how publicity consultants use business development:
  • Distill complex topics into media-friendly summaries and write persuasive marketing materials for clients that helps drive new business development.
  • Consult Work: branding, strategy, marketing, business development, ideation, sports marketing.

5. Health Education

Health education refers to education concerning healthcare.

Here's how publicity consultants use health education:
  • Worked with county health department directors and program staff to improve performance around state standards for health education services.
  • Trained nurses and primary care providers on effective techniques for health education, marketing, and program evaluation.

6. Press Releases

Here's how publicity consultants use press releases:
  • Coordinated events and press conferences; wrote congressional testimony, op-ed pieces, letters-to-the-editor, newsletters, and press releases.
  • Write and edit informational materials, opinion pieces, press releases, message points and website content.

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7. Community Health

Community health is a category of medical speciality that places its attention on the well being of people. The main focus is mental and physical well-being of these people located in a specific region geographically. It seeks to help community people maintain and enhance their health in order to prevent disease spread.

Here's how publicity consultants use community health:
  • Assessed population needs, developed, coordinated, and supervised community health to preserve and promote the health of the population.
  • Developed the content for the Asthma Friendly School policy for the Georgia Department of Community Health.

8. Public Sector

Here's how publicity consultants use public sector:
  • Provide direction and consulting to a team of sales professionals dedicated to capturing and retaining public sector organizations.
  • Establish contacts with public sector individuals at the local, state and federal level.

9. Program Evaluation

Here's how publicity consultants use program evaluation:
  • Consult with agencies about their management/leadership, operations process reviews, revenue and fiscal reviews, and program evaluations.
  • Supported non-profit gym with community needs assessments, event planning, marketing and program evaluations.

10. Public Affairs

Public Affairs refers to the relationships a company has with its investors and stakeholders. Depending on the size of the corporation, multiple departments may be required to balance the various aspects of public affairs, including any media interaction, government relationships, strategic information reveals, and discussing and managing any company problems.

Here's how publicity consultants use public affairs:
  • Created a public affairs strategy based on a comprehensive industry analysis and peculiarities of the specific target audience.
  • Provided comprehensive public affairs, strategic communication, media relations, congressional affairs and internal communication support.

11. Government Officials

Here's how publicity consultants use government officials:
  • Worked with company executives, government officials and numerous publications contacts to place articles and speeches in prime industry-related periodicals.
  • Traveled to Costa Rica to present an environmentally friendly modular home project to government officials.

12. Community Outreach

Here's how publicity consultants use community outreach:
  • Developed and managed community outreach and employee-run event programs Created and managed all aspects of CephalonCares Foundation Patient Assistant Programswebsite launch.
  • Lead the political and community outreach for Blu Jam Caf on land use matters.

13. Primary Care

Here's how publicity consultants use primary care:
  • Researched and wrote public health-primary care integration success stories for the Duke Practical Playbook for integrated care.

14. Literature Reviews

Here's how publicity consultants use literature reviews:
  • Conducted literature reviews to acquire Ghana specific variables/inputs for impact model.
  • Mastered in human centered design theory and conduct literature reviews of mental and behavioral health policies.

15. CDC

Here's how publicity consultants use cdc:
  • Project Summary for Centers for Disease Control Briefing Books - Provide an overview of each CDC Division and their funding priorities.
  • Accompany Health Grants Manager on site visits to promote CDC.
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List of publicity consultant skills to add to your resume

Publicity consultant skills

The most important skills for a publicity consultant resume and required skills for a publicity consultant to have include:

  • Public Policy
  • Facebook
  • Technical Assistance
  • Business Development
  • Health Education
  • Press Releases
  • Community Health
  • Public Sector
  • Program Evaluation
  • Public Affairs
  • Government Officials
  • Community Outreach
  • Primary Care
  • Literature Reviews
  • CDC
  • Crisis Communications
  • RFP
  • Public Speaking
  • Government Relations
  • Data Collection
  • Policy Briefs
  • Non-Profit Organization
  • Fact Sheets
  • Strategic Plan
  • Diabetes
  • Needs Assessment
  • Windows
  • Public Schools
  • Medicare
  • Event Planning
  • Government Agencies
  • Press Conferences
  • NGOs
  • PowerPoint
  • Ministry
  • Minority
  • Federal Regulations
  • SEO
  • FrameMaker
  • Press Materials
  • Coalition Building

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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