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Job outlook for publicity consultants in the United States
Are publicity consultant jobs in demand?
Publicity consultant job and salary trends over time
Publicity consultant jobs over time
Publicity consultant job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 579 | 0.00% |
| 2020 | 583 | 0.00% |
| 2019 | 584 | 0.00% |
| 2018 | 570 | 0.00% |
| 2017 | 558 | 0.00% |
Average publicity consultant salary over time
Publicity consultant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $70,688 | $33.98 | +2.7% |
| 2024 | $68,820 | $33.09 | +1.9% |
| 2023 | $67,526 | $32.46 | +1.2% |
| 2022 | $66,738 | $32.09 | +2.2% |
| 2021 | $65,297 | $31.39 | +2.2% |
Publicity consultant jobs by state
Most common states for publicity consultants
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | South Dakota | 869,666 | 169 | 19% |
| 2 | Alabama | 4,874,747 | 547 | 11% |
| 3 | Oklahoma | 3,930,864 | 438 | 11% |
| 4 | Mississippi | 2,984,100 | 265 | 9% |
| 5 | District of Columbia | 693,972 | 65 | 9% |
| 6 | Massachusetts | 6,859,819 | 195 | 3% |
| 7 | Oregon | 4,142,776 | 113 | 3% |
| 8 | New Hampshire | 1,342,795 | 36 | 3% |
| 9 | Rhode Island | 1,059,639 | 32 | 3% |
| 10 | Vermont | 623,657 | 18 | 3% |
| 11 | California | 39,536,653 | 638 | 2% |
| 12 | Pennsylvania | 12,805,537 | 245 | 2% |
| 13 | Illinois | 12,802,023 | 235 | 2% |
| 14 | North Carolina | 10,273,419 | 182 | 2% |
| 15 | Virginia | 8,470,020 | 175 | 2% |
| 16 | New Jersey | 9,005,644 | 162 | 2% |
| 17 | Washington | 7,405,743 | 115 | 2% |
| 18 | Connecticut | 3,588,184 | 64 | 2% |
| 19 | Utah | 3,101,833 | 64 | 2% |
| 20 | Delaware | 961,939 | 17 | 2% |
Publicity Consultant job outlook: Expert opinions
Our panel of publicity consultant experts
Arkansas State University
Kansas State University
What certifications/licenses/courses can have the biggest impact for Publicity Consultants?
Dr. Sarah Mayberry Scott Ph.D.: In my area of Communication, strong verbal and interpersonal communication skills are imperative. Courses like Oral Communication and Interpersonal Communication help equip students with the practical communication tools needed in almost any career. Oral Communication, additionally, helps to teach students how to find credible source material to advance a logical, well-researched argument - a skill crucial to help fighting misinformation and for promoting critical thinking. Classes like Argumentation and Persuasion can help for students who want to pursue careers in law or sales.
Courses in Strategic Communication use public relations, social media, and advertising to establish relationships with stakeholders and craft effective messages. A certificate in Social Media Management could help students wanting to learn how to craft, and measure, social media content that helps to meet organizational goals.
What will help Publicity Consultants increase their earning potential?
Dr. Sarah Mayberry Scott Ph.D.: Communication skills are often viewed as "soft skills," and for that reason they are often overlooked by students. It is easy to fall into the trap of thinking, "I communicate every day, why would I need a class in that?" But these so-called soft-skills - interpersonal communication, teamwork, listening, presenting information - are called skills for a reason. The ability to communicate effectively, concisely, appropriately across multiple contexts, for a variety of occasions is not innate. The good news is that these skills can be taught! These oft-neglected skills are some of the first things potential employers look for in hiring new people. Taking courses that help you find, present, share, and create well-researched, credible, logical, and organized information are crucial for students wanting to increase not only their chance of getting hired but also their opportunities for promotions.
What's a good job out of college for Publicity Consultants?
Dr. Tom Hallaq: The current generation of students want very different things from a job than the traditional employee. Many students are unwilling to take a low-paying job just to "pay their dues" to their chosen career field. Graduates want higher pay and more flexibility than what has been offered in the past. Jobs that pay $40-$50k per year are sought out more than lower paying jobs... and graduates are finding them. Graduates are also finding jobs in larger markets than were available in the past. It is common for these graduates to find jobs in markets that have traditionally been second-job locations, or even in some cases, major markets where an employee may remain for their entire career.
As remote work becomes more commonplace, many graduates no longer find it necessary to head to the "big city" to find successful careers.