Post job

What is a publicity expert and how to become one

Updated January 8, 2025
2 min read
There is more than meets the eye when it comes to being a publicity expert. For example, did you know that they make an average of $35.56 an hour? That's $73,969 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 22,300 job opportunities across the U.S.
ScorePublicity ExpertUS Average
Salary
5.8

Avg. Salary $73,969

Avg. Salary $59,228

Stability level
7.3

Growth rate 8%

Growth rate 0.3%

Diversity
6.6
Race

American Indian and Alaska Native 0.59%

Asian 5.30%

Black or African American 10.08%

Hispanic or Latino 11.97%

Unknown 5.09%

White 66.98%

Gender

female 57.35%

male 42.65%

Age - 40
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40
Stress level
7.3

Stress level is high

7.1 - high

Complexity level
8.8

Complexity level is advanced

7 - challenging

Work life balance
3.8

Work life balance is poor

6.4 - fair

Key steps to become a publicity expert

  1. Explore publicity expert education requirements

    Most common publicity expert degrees

    Bachelor's

    60.4 %

    Master's

    18.8 %

    Associate

    6.3 %
  2. Start to develop specific publicity expert skills

    SkillsPercentages
    Press Releases64.48%
    Communications Strategy21.45%
    Public Health14.08%
  3. Complete relevant publicity expert training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New publicity experts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a publicity expert based on U.S. Bureau of Labor Statistics data and data from real publicity expert resumes.
  4. Research publicity expert duties and responsibilities

    • Manage publicity and advertisement for club and alumni events through social media
    • Manage publicity and advertisement for club and alumni events through social media
    • Plan and manage high-level institutional events in NYC, Washington, other U.S. cities and foreign capitals.
  5. Apply for publicity expert jobs

    Now it's time to start searching for a publicity expert job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first publicity expert job

Zippi

Are you a publicity expert?

Share your story for a free salary report.

Average publicity expert salary

The average publicity expert salary in the United States is $73,969 per year or $36 per hour. Publicity expert salaries range between $38,000 and $142,000 per year.

Average publicity expert salary
$73,969 Yearly
$35.56 hourly

What am I worth?

salary-calculator

How do publicity experts rate their job?

Working as a publicity expert? Share your experience anonymously.
Overall rating*
Career growth
Work/Life balance
Pay/Salary

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse arts, entertainment, sports, and media jobs