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Publicity writer skills for your resume and career
Updated January 8, 2025
1 min read
Quoted expert
Anna Mae Duane
Below we've compiled a list of the most critical publicity writer skills. We ranked the top skills for publicity writers based on the percentage of resumes they appeared on. For example, 28.2% of publicity writer resumes contained press releases as a skill. Continue reading to find out what skills a publicity writer needs to be successful in the workplace.
11 publicity writer skills for your resume and career
1. Press Releases
Here's how publicity writers use press releases:
- Created press releases, biographies, pitch decks, website content, event content and media sheets.
- Obtained samples and press releases from manufacturers, distributors, trade show and public relations representatives.
2. Proofreading
Here's how publicity writers use proofreading:
- Provided editorial and proofreading assistance with presentation and marketing materials, speeches and content development.
- Provided editing and proofreading expertise on numerous life insurance and retirement-related brochures and emails.
3. Web Content
Here's how publicity writers use web content:
- Developed editorial products, campaigns and web content; handled media and public information inquiries.
- Edited Perspectives in Health magazine and PAHO Bulletin Developed editorial products, campaigns and web content Translated articles and PAHO documents
4. Feature Stories
Here's how publicity writers use feature stories:
- Updated content for website, conducted interviews for news and feature stories.
- Compose engaging and informative magazine-style feature stories related to automotive topics in order to increase traffic.
5. Public Affairs
Public Affairs refers to the relationships a company has with its investors and stakeholders. Depending on the size of the corporation, multiple departments may be required to balance the various aspects of public affairs, including any media interaction, government relationships, strategic information reveals, and discussing and managing any company problems.
Here's how publicity writers use public affairs:
- Participated and covered public affairs events for international publicity.
- Intern to the Protocol/Public Affairs Officer at the Defense Information School at Fort Meade, Md.
6. Copywriting
Here's how publicity writers use copywriting:
- Performed copywriting, proofing and office-management duties, while assisting Senior Advertising Executives with predominately clients.
- Lead strategy and copywriting for technology accounts including Gateway Computers, Tweeter Electronics and MPC Computers.
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Here's how publicity writers use news articles:
- Work ranged from financial, environmental and philanthropic reporting to corporate news articles, executive profiles and product/process features.
- Researched and gathered information for news articles
8. PowerPoint
Here's how publicity writers use powerpoint:
- Constructed CD-ROM multimedia publications through HTML formatting using Microsoft Word and PowerPoint applications including hyperlinks and file embedding.
- Researched and presented to state officials compelling PowerPoint presentation that showcased benefits of WellPoint Health Services.
9. Biographies
Here's how publicity writers use biographies:
- Selected to compose profiles and biographies on executive management team currently posted on corporate website.
- Created executive biographies for various business leaders.
10. News Stories
News Story is a term that is quite self-explanatory as it refers to all the information that is recorded either in writing or as an interview and aims to inform the public about any particular matter, event, idea or mishap. A news story can be very short as well lengthy depending on the type and quantity of content and consist of relevant facts and figures.
Here's how publicity writers use news stories:
- Reported news stories with firm deadlines.
- Reported, wrote and edited international news stories related to business, economics and information technology.
11. Facebook
Here's how publicity writers use facebook:
- Created and managed campus campaign Facebook and Twitter pages in addition to publishing and contributing original content.
- Managed company-wide Twitter and Facebook accounts including message strategy and implementing contests, campaigns, and giveaways.
What skills help Publicity Writers find jobs?
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What publicity writer skills would you recommend for someone trying to advance their career?
Anna Mae Duane
Professor of English and Director of the Humanities Institute, Website
Strong communication skills, built on a capacity to imagine a variety of perspectives, will be of even more importance as the job market develops. Further, the wide range of skills you learn—close reading, precise writing, and the capacity to engage in complex conversations about sometimes difficult topics—are going to be in increasing demand in a job market that needs to be creative about how it builds and maintains vibrant teams.
Do you want to know more?
Read more about what experts have to say about publicity writerList of publicity writer skills to add to your resume
The most important skills for a publicity writer resume and required skills for a publicity writer to have include:
- Press Releases
- Proofreading
- Web Content
- Feature Stories
- Public Affairs
- Copywriting
- News Articles
- PowerPoint
- Biographies
- News Stories
Updated January 8, 2025
Updated January 8, 2025