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Publishers Clearing House company history timeline

1967

In 1967 PCH started its first sweepstakes as a way to increase subscription sales, based on the sweepstakes held by Reader's Digest.

1969

When PCH moved its headquarters in 1969, its prior location was donated to the city and renamed the Harold E. Mertz Community Center.

1974

PCH began advertising the sweepstakes on TV in 1974.

1977

PCH began advertising the sweepstakes on TV in 1974. It was the only major multi-magazine subscription business until 1977.

1980

Publishers Clearing House had its chosen field to itself until 1980, when a consortium of Time Inc., McCall's Corp., and Meredith Corp. formed rival American Family Publishers.

1981

Publishers Clearing House's annual sales were about $50 million in 1981, when Robin Smith, a former Doubleday executive, became its president and chief executive officer.

1985

Starting in 1985, the company’s product offering was broadened to include a wider range of merchandise including household and personal items, home entertainment, collectibles and more.

After American Family Publishers raised its biggest prize from $200,000 to $10 million in 1985, PCH had to follow suit.

1987

In 1987, the company added a "Catalog Clearing House" sweepstakes that included inserts promoting 36 products from a selected group of catalogers.

1987: Publishers Clearing House (PCH) begins offering catalog items for sale.

1988

Annual revenues passed the $100 million mark in 1988.

1989

In 1989 two members of its advertising team, Dave Sayer and Todd Sloane, started the Prize Patrol, a publicized event where winners are surprised with a check at their home.

1991

By then, PCH had distributed more than $50 million in prizes to more than two million people, including $13 million in fiscal 1991.

1992

The 1992 year-end package arrived with a new "snap-pack" on the front of the envelope, which had to be peeled open to find the finalist notification label to paste onto the finalist notification certificate--in other words, the entry form.

The settlement came with a new set of rules, such as that PCH would no longer use "involvement devices" such as the 1992 "snap-pack" or other game pieces that seemed to offer an increased chance to win.

1993

Vice-president Tom Owens told a Washington Post reporter in 1993, "You talk to winners, all they want to do is pay their bills and do very mundane things."

1994

1994: The company settles the first of several multi-state lawsuits.

1995

Sales volume from the mid-1995 mailings of PCH and American Family Publishers was reported to be down 22 percent.

1996

By January 1996, PCH had awarded more than $92 million in prizes since instituting its sweepstakes.

It began selling magazine subscriptions and merchandise on PCH.com in 1996.

1997

PCH was thought to have revenue of $345 million by 1997, and this year was the last before the start of a rough patch, defined by numerous lawsuits and a steep drop in subscription orders.

In 1997, a contestant of competitor AFP flew to Tampa, Florida, thinking he had won, though he had not.

1998

Magazine industry sources claimed that orders were down by between 30 and 50 percent by late 1998.

1999

PCH reached a $30 million national settlement in 1999.

2000

Yet in early 2000, the company announced it had taken a drastic cost-cutting measure, laying off about a quarter of its employees.

In 2000, PCH laid off a quarter of its 800-person work force.

In 2000, another $18 million settlement was reached with 24 states, after the company sent mass mailings that said "You are a winner!" and used mock personalized checks.

State attorneys spoke out against the national settlement from 2000 and additional lawsuits were filed by individual states.

2001

In 2001, PCH settled an additional round of lawsuits, paying $34 million to 26 states.

2003

The company celebrated its 50th anniversary in 2003, with festivities in Port Washington.

2004

In 2004, the company's Prize Patrol delivered a $25,000 check to a retired Wichita couple who had been married for more than 50 years.

2006

In 2006, it acquired Blingo Inc., an ad-supported metasearch engine that was later re-branded as PCH Search and Win.

2007

PCH also reached an agreement with Iowa in 2007.

2008

In 2008, a PCH spokesperson said the digital properties were intended to attract younger consumers.

2010

In December 2010, PCH acquired Funtank and its online gaming site Candystand.com.

2011

In 2011, PCH promoted a "$5,000 every week for life" sweepstakes in TV ads and the front page of AOL.com.

2014

In April 2014, an investigation by the Senate Special Committee on Aging concluded that PCH had "pushed the limits" of prior agreements and that additional legislation may be needed.

2018

In April, 2018 a lawsuit was filed in United States District Court for the Eastern District of New York alleging that PCH engaged in deceptive marketing practices through direct mail and email marketing campaigns, as well as targeting elderly, in violation of federal and state law.

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Founded
1953
Company founded
Headquarters
Jericho, NY
Company headquarter
Founders
Harold Mertz,Joyce Mertz,Luesther Mertz
Company founders
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Publishers Clearing House history FAQs

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