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Become A Publishing Internship

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Working As A Publishing Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $58,309

    Average Salary

What Does A Publishing Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publishing Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publishing Internship Career Paths

Publishing Internship
Editor Communications Specialist Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Production Assistant Producer Digital Producer
Digital Project Manager
6 Yearsyrs
Marketing Assistant Senior Account Executive Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Marketing Assistant Marketing Manager Communications Director
Director Strategic Communications
11 Yearsyrs
Writer And Editor Communications Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Copy Editor Office Manager Marketing Coordinator
Events Marketing Manager
5 Yearsyrs
Editorial Assistant Writer And Editor Communications Manager
Internal Communications Manager
9 Yearsyrs
Writer And Editor Communications Consultant Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Graphic Designer Marketing Specialist Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Editor Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Editorial Assistant Office Manager Marketing Coordinator
Marketing Program Manager
7 Yearsyrs
Copy Editor Writer And Editor Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Contributing Writer Managing Editor Public Relations Director
Media Relations Director
5 Yearsyrs
Production Assistant Project Coordinator Communications Coordinator
Media Relations Manager
5 Yearsyrs
Contributing Writer Technical Writer Senior Technical Writer
Publications Manager
5 Yearsyrs
Graphic Designer Art Director Web Design/Development
Web Content Manager
5 Yearsyrs
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Do you work as a Publishing Internship?

Publishing Internship Demographics

Gender

Female

70.1%

Male

28.2%

Unknown

1.7%
Ethnicity

White

61.6%

Hispanic or Latino

14.7%

Black or African American

10.8%

Asian

8.6%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

42.5%

French

16.1%

German

5.7%

Japanese

5.7%

Mandarin

3.4%

Greek

3.4%

Russian

3.4%

Italian

3.4%

Hindi

2.3%

Korean

2.3%

Indonesian

1.1%

Urdu

1.1%

Croatian

1.1%

Chinese

1.1%

Bosnian

1.1%

Turkish

1.1%

Hmong

1.1%

Polish

1.1%

Gujarati

1.1%

Hebrew

1.1%
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Publishing Internship Education

Schools

Belmont University

22.5%

New York University

9.0%

Drexel University

7.2%

Purdue University

5.4%

Emerson College

4.5%

DePaul University

4.5%

University of Texas at Austin

4.5%

Brigham Young University

3.6%

University of Missouri - Columbia

3.6%

Johns Hopkins University

3.6%

New School

3.6%

University of Southern California

3.6%

University of Pittsburgh -

3.6%

San Francisco State University

3.6%

Portland State University

3.6%

Syracuse University

2.7%

University of Alabama

2.7%

Ithaca College

2.7%

Virginia Commonwealth University

2.7%

Bard College

2.7%
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Majors

English

27.9%

Writing

13.0%

Communication

11.7%

Entertainment Business

7.3%

Journalism

5.2%

Business

3.9%

Public Relations

3.6%

Marketing

2.9%

Music

2.6%

History

2.6%

Publishing

2.6%

Photography

2.3%

Psychology

2.3%

Graphic Design

2.1%

Fine Arts

1.8%

Computer Applications

1.8%

Management

1.6%

Political Science

1.6%

Literature

1.6%

Computer Information Systems

1.6%
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Degrees

Bachelors

68.0%

Masters

19.2%

Other

8.0%

Certificate

2.6%

Associate

1.2%

Doctorate

1.0%
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Top Skills for A Publishing Internship

  1. Adobe Photoshop
  2. Press Releases
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Experience with Excel, Adobe Photoshop, and In-Design CS-5
  • Drafted, edited and posted a variety of content such as book reviews, press releases, and trade-related news.
  • Assisted in the basic editing of manuscripts quickly and efficiently.
  • Updated Catalog information * Filed licenses, license requests, and statements electronically and physically * Contacted licensees with outstanding payments
  • Analyzed market share reports for Cosmopolitan's international editions, assessing brand influence.

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