Purchaser demographics and statistics in the US
Purchaser demographics research summary. Zippia estimates purchaser demographics and statistics in the United States by using a database of 30 million profiles. Our purchaser estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about purchasers after extensive research and analysis:
- There are over 3,644 purchasers currently employed in the United States.
- 50.8% of all purchasers are women, while 49.2% are men.
- The average purchaser age is 47 years old.
- The most common ethnicity of purchasers is White (66.1%), followed by Hispanic or Latino (12.2%), Black or African American (8.8%) and Asian (7.7%).
- Purchasers are most in-demand in Kansas City, MO.
- Atlantic City, NJ pays an annual average wage of $60,326, the highest in the US.
- In 2022, women purchasers earned 96% of what men earned.
- Michigan is the best state for purchasers to live.
- Purchasers are 75% more likely to work at private companies in comparison to public companies.
On this page
Purchaser demographics by:
Purchaser gender statistics
50.8% of purchasers are women and 49.2% of purchasers are men.
- Female, 50.8%
- Male, 49.2%
Purchaser gender ratio
| Gender | Percentages |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
Purchaser gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$52,374
Female income
$50,303
Purchaser gender ratio over time
This data breaks down the percentage of men and women in purchaser positions over time. Currently, 50.8% of purchasers are female.
Purchaser gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 48.51% | 51.49% |
| 2011 | 47.25% | 52.75% |
| 2012 | 49.12% | 50.88% |
| 2013 | 50.24% | 49.76% |
| 2014 | 49.18% | 50.82% |
| 2015 | 48.33% | 51.67% |
| 2016 | 48.85% | 51.15% |
| 2017 | 49.04% | 50.96% |
| 2018 | 49.78% | 50.22% |
| 2019 | 48.32% | 51.68% |
| 2020 | 48.62% | 51.38% |
| 2021 | 49.23% | 50.77% |
Purchaser related jobs gender ratio
We compared purchasers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Purchaser | 49% | 51% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Purchaser demographics by race
The most common ethnicity among purchasers is White, which makes up 66.1% of all purchasers. Comparatively, 12.2% of purchasers are Hispanic or Latino and 8.8% of purchasers are Black or African American.
- White, 66.1%
- Hispanic or Latino, 12.2%
- Black or African American, 8.8%
- Asian, 7.7%
- Unknown, 4.4%
- American Indian and Alaska Native, 0.8%
Purchaser race
| Purchaser race | Percentages |
|---|---|
| White | 66.1% |
| Hispanic or Latino | 12.2% |
| Black or African American | 8.8% |
| Asian | 7.7% |
| Unknown | 4.4% |
| American Indian and Alaska Native | 0.8% |
Purchaser race and ethnicity over time
See how purchaser racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Purchaser race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.23% | 8.66% | 5.14% | 10.18% |
| 2011 | 72.59% | 9.75% | 6.11% | 9.78% |
| 2012 | 72.78% | 9.13% | 5.59% | 10.32% |
| 2013 | 73.45% | 9.46% | 6.12% | 8.54% |
| 2014 | 72.35% | 8.63% | 7.17% | 9.19% |
| 2015 | 73.78% | 8.49% | 6.52% | 9.08% |
| 2016 | 71.10% | 9.45% | 6.33% | 10.66% |
| 2017 | 72.47% | 7.83% | 7.73% | 9.74% |
| 2018 | 71.88% | 8.53% | 7.07% | 10.32% |
| 2019 | 71.06% | 8.36% | 7.21% | 11.02% |
| 2020 | 66.66% | 9.32% | 7.08% | 12.42% |
| 2021 | 66.13% | 8.85% | 7.66% | 12.19% |
Purchaser wage gap by race
According to our data, asian purchasers have the highest average salary compared to other ethnicities. Unknown purchasers have the lowest average salary at $51,138.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,138 |
| White | $51,857 |
| Black or African American | $53,092 |
| Asian | $53,421 |
| Hispanic or Latino | $52,396 |
Average purchaser age
See how the average age of purchasers varies based on ethnicity and gender.
Male
Female
Purchaser age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 55 | 48 |
| Unknown | 44 | 43 |
| Asian | 43 | 43.5 |
| Hispanic or Latino | 41 | 47 |
| White | 50 | 50 |
| American Indian and Alaska Native | 52 |
Purchaser age breakdown
The average age of purchasers is 40+ years years old, representing 72% of the purchaser population.
Purchaser age breakdown
| Purchaser Years | Percentages |
|---|---|
| 40+ years | 72% |
| 30-40 years | 21% |
| 20-30 years | 7% |
Purchaser educational attainment
The most common degree for purchasers is bachelor's degree, with 54% of purchasers earning that degree. The second and third most common degree levels are associate degree degree at 20% and associate degree degree at 13%.
- Bachelor's, 54%
- Associate, 20%
- High School Diploma, 13%
- Master's, 6%
- Other Degrees, 7%
Purchasers by degree level
| Purchaser degree | Percentages |
|---|---|
| Bachelor's | 54% |
| Associate | 20% |
| High School Diploma | 13% |
| Master's | 6% |
| Other Degrees | 7% |
Purchaser jobs you might like
Purchaser wage gap by degree level
According to the data, purchasers with a Master's degree earn more than those without, at $62,345 annually. With a Bachelor's degree, purchasers earn a median annual income of $55,584 compared to $46,984 for purchasers with an High School Diploma degree.
| Education | Salary |
|---|---|
| Master's Degree | $62,345 |
| High School Diploma or Less | $46,984 |
| Bachelor's Degree | $55,584 |
| Some College/ Associate Degree | $45,671 |
Purchaser employment statistics
Most purchasers work for a private in the manufacturing industry.
Company size where purchasers work
Below, you can see the size of companies where purchasers work.
Purchaser jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 12% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 17% |
Purchaser jobs by company type
Employees with the purchaser job title have their preferences when it comes to working for a company. For instance, most purchasers prefer to work at private companies over public companies.
Purchaser jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 20% |
| Private | 75% |
| Government | 4% |
Purchaser jobs by industry
The most common industries for purchasers are manufacturing, professional and retail.
Purchaser industry statistics
| Industry | Percentages |
|---|---|
| Manufacturing | 17% |
| Retail | 11% |
| Professional | 11% |
| Technology | 8% |
| Construction | 6% |
| Health Care | 6% |
| Fortune 500 | 6% |
| Transportation | 4% |
| Finance | 4% |
| Energy | 4% |
| Government | 3% |
| Hospitality | 3% |
| Media | 2% |
| Internet | 2% |
| Automotive | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Start-up | 2% |
| Real Estate | 1% |
| Education | 1% |
Purchaser turnover and employment statistics
Purchaser unemployment rate over time
The unemployment rate for purchasers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Purchaser unemployment rate by year
| Year | Purchaser unemployment rate |
|---|---|
| 2010 | 7.44% |
| 2011 | 5.64% |
| 2012 | 5.01% |
| 2013 | 4.52% |
| 2014 | 2.61% |
| 2015 | 2.75% |
| 2016 | 1.99% |
| 2017 | 1.76% |
| 2018 | 1.71% |
| 2019 | 1.90% |
| 2020 | 2.63% |
| 2021 | 3.60% |
Average purchaser tenure
The average purchaser stays at their job for 1-2 years, based on the 2,238 purchasers resumes in Zippia's database.
Purchaser tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 19% |
| 1-2 years | 35% |
| 3-4 years | 15% |
| 5-7 years | 17% |
| 8-10 years | 5% |
| 11+ years | 9% |
Purchaser LGBT ratio compared to similar jobs
Review the percent of purchasers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Purchaser | 7.17% | - |
| Logistics Team Member | 8.65% | 166,519 |
| Market Research Internship | 10.00% | 99,512 |
| Business Continuity Analyst | 11.05% | 128,415 |
| Driver Examiner | 11.64% | 35,857 |
| Fund Raiser | 19.25% | 927 |
Similar purchaser jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Logistics Team Member | 8.65% | 166,519 |
| Market Research Internship | 10.00% | 99,512 |
| Business Continuity Analyst | 11.05% | 128,415 |
| Driver Examiner | 11.64% | 35,857 |
| Fund Raiser | 19.25% | 927 |
Foreign languages spoken by purchasers
The most common foreign language among purchasers is Spanish at 44.0%. The second-most popular foreign language spoken is Mandarin at 13.8% and Chinese is the third-most popular at 9.2%.
- Spanish, 44.0%
- Mandarin, 13.8%
- Chinese, 9.2%
- Cantonese, 6.4%
- German, 4.6%
- Other, 22.0%
Purchaser languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.0% |
| Mandarin | 13.8% |
| Chinese | 9.2% |
| Cantonese | 6.4% |
| German | 4.6% |
| Other | 22.0% |
