PureFormulas CEO and leadership

Daniel Moure is Chief Marketing Officer at PureFormulas.com, one of the fastest growing e-retailers in the United States, offering pure and high-grade natural health supplements. Before joining PureFormulas in 2012, Moure spent more than a decade at Univision Communications Inc. as VP of Account Management and Interactive Strategies, where he led the development of a multitude of award-winning interactive strategies—from concept to completion—for some of the biggest advertisers in the space. Some highlights during his tenure at Univision include the production of the first ever web novela in 2007 (Mi Adorada Malena) in partnership with Unilever, and managing all FIFA World Cup advertiser efforts in 2006 and 2010. More recently, he was charged with leading all of Univision’s commercial production efforts as VP of Production across all platforms. Previous to his tenure at Univision, Daniel also spent time at Yupi.com and Young & Rubicam Latin America. While at Yupi.com, one of the largest Latino online portals in the late 1990’s, he was instrumental in facilitating the merger between yupi.com to msn.latino.com. Before jumping to the interactive landscape, Daniel had already made a name for himself in traditional media with Young & Rubicam. During his tenure at Y&R he managed the day-to-day advertising business throughout Latin America for some of the world’s leading brands, including but not limited to: Colgate-Palmolive, United Airlines, Texaco, Philip Morris, and Kraft. Throughout his professional career, Moure has garnered countless awards across traditional and new media outlets. Some of these include the Cannes Lions, Clio, Webby, PromaxBDA, and Fiap, just to name few. He also serves on some of the most recognized committees and boards in the industry. Moure received his BA in Communications from Loyola University. He lives in South Miami with his wife and two sons.

David Rodriguez is a COO at PureFormulas.

Fernando Sousa is a CTO at PureFormulas.

Robert Band is a CFO at PureFormulas.