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Rallys Restaurant company history timeline

1986

1986: The Rally's concept is franchised.

1989

It waited an additional three years, until 1989, to go public, the same year in which it created its first subsidiary, Rally's of Ohio, Inc.

1992

To attract new owner-managers, Sugarman began reducing royalty costs for franchise holders, and, in 1992, after two very promising and profitable years, Rally's even rebated $700,000 to franchisees.

1993

The expansion continued in 1993, when Rally's bought West Coast Restaurant Enterprises in a stock exchange agreement and acquired three franchised Rally's restaurants in Bakersfield, California.

1995

In 1995, Rally's introduced some new sandwiches and price points in an effort to outflank the value-meal strategy adopted by Wendy's and McDonald's that was deeply undercutting the 99-cent signature hamburger market of the double drive-thru chains.

1996

In 1995, Rally's introduced some new sandwiches and price points in an effort to outflank the value-meal strategy adopted by Wendy's and McDonald's that was deeply undercutting the 99-cent signature hamburger market of the double drive-thru chains. For example, its 1996 advertisements were found by industry analysts to be extraordinarily inept, "adolescent, brainless, and offensive," full of appetite-suppressing sexual suggestiveness.

1997

Other, more essential changes began in 1997.

In 1997, its revenues dropped to $144.9 million, off about 11 percent from the previous year.

2000

The merger was complete in the summer of 2000, and thereafter the two operated as brands of the Checker's Drive-In Restaurants holding company.

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Founded
1985
Company founded
Headquarters
Maysville, KY
Company headquarter
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Rallys Restaurant competitors

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Burger King1954$2.3B34,2481,666
Taco Bueno1967$187.0M3,8561
Port of Subs1972$19.0M2532
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Gatti's Pizza-$103.0M50062
Saladworks1986$85.0M1,500-
Altes LLC1999$22.7M1,100105
Dickey's Barbecue Pit1941$89.0M1,23518
Pie Five Pizza2011$7.0M1016

Rallys Restaurant history FAQs

Zippia gives an in-depth look into the details of Rallys Restaurant, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Rallys Restaurant. The employee data is based on information from people who have self-reported their past or current employments at Rallys Restaurant. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Rallys Restaurant. The data presented on this page does not represent the view of Rallys Restaurant and its employees or that of Zippia.

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