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In 1970 he started raising irrigated potatoes in the sandy soil of Hubbard County, Minnesota.
By 1974, he had profitably quadrupled his acreage.
Flush with this early triumph, in 1976 Offutt bought the famed Rockefeller Ranch in Texas, which proved to be a dismal failure.
After losing nearly half his net worth by 1978, he returned to Minnesota and concentrated on his ventures there.
In 1989 Offutt once again returned his attention to RDO Equipment and oversaw an expansion of the company's reach.
Their relationship with Vermeer Corporation began in 1989 when the business became the sole authorised dealer for Queensland, Papua New Guinea and the Pacific Islands.
His father owned the business that Ron purchased in 1989, the four stores that became the very first RDO construction stores: Bismarck, Fargo, Grand Forks, and Minot, ND.
By the close of 1996, RDO Equipment owned and operated 32 dealerships in seven states: North Dakota, Minnesota, Arizona, California, South Dakota, Texas, and Washington.
The weather phenomenon known as El Niño had caused a tremendously wet winter in 1996-97, which wrought havoc on crop production.
With 1996 sales exceeding $20 million, Kuenstler also provided RDO Equipment with a Deere sales territory of 41 Texas counties.
1996 . Acquires two ag stores in Pasco and Sunnyside, Wash. . Acquires three CE Stores in Irving, Fort Worth and Waco, Texas . Opens two CE Stores in Brawley, Calif., Marshall, Minn.
Paul Horn, the company's president and chief operating officer, told the Fargo Forum on May 31, 1997 that he was confident that RDO Equipment would grow 'to a billion dollars and beyond.'
In an effort to ensure that its customers would return to the various RDO Equipment stores, the company created another subsidiary in December 1997.
In a prepared statement, Offutt announced that strengthening RDO Equipment's share of the heavy-duty truck market was his 'top priority' for the middle of 1998.
In February 1999, RDO Equipment acquired a Volvo truck dealership with full-service truck centers in Dallas and Fort Worth, Texas.
In response, RDO Equipment sold its rental division to United Rental, Inc. in February 2000.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Titan Machinery | 1980 | $1.7B | 1,801 | 22 |
| Power Motive | 1959 | $12.0M | 100 | 3 |
| Equipment Depot | - | $325.0M | 50 | - |
| St. Joseph Equipment | 1948 | $17.7M | 100 | - |
| Toyota Lift Equipment | 1979 | $5.6M | 47 | - |
| Ziegler CAT | 1914 | $990.0M | 3,000 | 81 |
| Barloworld Handling | 1929 | $300.0M | 1,011 | - |
| Carter Machinery | 1952 | $390.0M | 1,200 | 204 |
| Tractor & Equipment | 1943 | $140.0M | 450 | 13 |
| Titan International | 1890 | $1.8B | 7,500 | 3 |
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RDO Equipment Co. may also be known as or be related to RDO Equipment Co., Rdo Equipment Co., Rdo Agriculture Equipment Co, RDO Equipment Company, RDO Equipment, RDO Equipment Co and RDO EQUIPMENT CO.