Reader demographics and statistics in the US
Reader demographics research summary. Zippia estimates reader demographics and statistics in the United States by using a database of 30 million profiles. Our reader estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about readers after extensive research and analysis:
- There are over 6,621 readers currently employed in the United States.
- 64.3% of all readers are women, while 35.7% are men.
- The average reader age is 44 years old.
- The most common ethnicity of readers is White (74.4%), followed by Hispanic or Latino (9.3%), Black or African American (8.9%) and Unknown (5.1%).
- Readers are most in-demand in Philadelphia, PA.
- New York, NY pays an annual average wage of $62,932, the highest in the US.
- In 2022, women readers earned 95% of what men earned.
- Alaska is the best state for readers to live.
- Readers are 50% more likely to work at education companies in comparison to private companies.
On this page
Reader demographics by:
Reader gender statistics
64.3% of readers are women and 35.7% of readers are men.
- Female, 64.3%
- Male, 35.7%
Reader gender ratio
| Gender | Percentages |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
Reader gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$55,305
Female income
$52,693
Reader gender ratio over time
This data breaks down the percentage of men and women in reader positions over time. Currently, 64.3% of readers are female.
Reader gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 34.26% | 65.74% |
| 2011 | 40.08% | 59.92% |
| 2012 | 37.44% | 62.56% |
| 2013 | 38.16% | 61.84% |
| 2014 | 30.63% | 69.37% |
| 2015 | 36.83% | 63.17% |
| 2016 | 36.01% | 63.99% |
| 2017 | 35.61% | 64.39% |
| 2018 | 40.52% | 59.48% |
| 2019 | 35.18% | 64.82% |
| 2020 | 27.34% | 72.66% |
| 2021 | 35.73% | 64.27% |
Reader related jobs gender ratio
We compared readers with similar job titles to see how gender ratios vary. As you can see, centrifugal operator and flight information expediter have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Cosmetician | 3% | 97% |
| Schedule Checker | 10% | 90% |
| Plant Clerk | 14% | 86% |
| Reader | 36% | 64% |
| Raw Scales Operator | 95% | 5% |
| Flight Information Expediter | 95% | 5% |
| Centrifugal Operator | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Reader demographics by race
The most common ethnicity among readers is White, which makes up 74.4% of all readers. Comparatively, 9.3% of readers are Hispanic or Latino and 8.9% of readers are Black or African American.
- White, 74.4%
- Hispanic or Latino, 9.3%
- Black or African American, 8.9%
- Unknown, 5.1%
- Asian, 1.5%
- American Indian and Alaska Native, 0.8%
Reader race
| Reader race | Percentages |
|---|---|
| White | 74.4% |
| Hispanic or Latino | 9.3% |
| Black or African American | 8.9% |
| Unknown | 5.1% |
| Asian | 1.5% |
| American Indian and Alaska Native | 0.8% |
Reader race and ethnicity over time
See how reader racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Reader race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 70.88% | 14.84% | 1.36% | 10.29% |
| 2011 | 70.66% | 10.93% | 3.14% | 13.21% |
| 2012 | 70.88% | 14.62% | 1.77% | 9.06% |
| 2013 | 68.05% | 12.12% | 2.07% | 13.47% |
| 2014 | 68.76% | 10.87% | 1.58% | 15.20% |
| 2015 | 71.28% | 13.24% | 1.88% | 9.14% |
| 2016 | 70.02% | 13.53% | 1.17% | 11.55% |
| 2017 | 67.14% | 13.08% | 1.31% | 13.55% |
| 2018 | 72.52% | 11.74% | 2.22% | 10.91% |
| 2019 | 73.10% | 8.71% | 1.78% | 10.85% |
| 2020 | 67.95% | 15.87% | 1.61% | 7.98% |
| 2021 | 74.40% | 8.87% | 1.47% | 9.29% |
Reader wage gap by race
According to our data, asian readers have the highest average salary compared to other ethnicities. Unknown readers have the lowest average salary at $53,593.
| Ethnicity | Salary |
|---|---|
| Unknown | $53,593 |
| White | $55,481 |
| Black or African American | $54,037 |
| Asian | $58,102 |
| Hispanic or Latino | $55,421 |
Reader age breakdown
The average age of readers is 40+ years years old, representing 61% of the reader population.
Reader age breakdown
| Reader Years | Percentages |
|---|---|
| 40+ years | 61% |
| 30-40 years | 26% |
| 20-30 years | 13% |
Reader educational attainment
The most common degree for readers is bachelor's degree, with 68% of readers earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 9%.
- Bachelor's, 68%
- Master's, 14%
- Associate, 9%
- High School Diploma, 4%
- Other Degrees, 5%
Readers by degree level
| Reader degree | Percentages |
|---|---|
| Bachelor's | 68% |
| Master's | 14% |
| Associate | 9% |
| High School Diploma | 4% |
| Other Degrees | 5% |
Reader jobs you might like
Reader wage gap by degree level
According to the data, readers with a Master's degree earn more than those without, at $70,849 annually. With a Bachelor's degree, readers earn a median annual income of $63,499 compared to $56,824 for readers with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $70,849 |
| High School Diploma or Less | $51,250 |
| Bachelor's Degree | $63,499 |
| Some College/ Associate Degree | $56,824 |
Reader employment statistics
Most readers work for a education in the education industry.
Company size where readers work
Below, you can see the size of companies where readers work.
Reader jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 32% |
| > 10,000 employees | 10% |
Reader jobs by company type
Employees with the reader job title have their preferences when it comes to working for a company. For instance, most readers prefer to work at education companies over private companies.
Reader jobs by sector
| Company type | Percentages |
|---|---|
| Education | 50% |
| Public | 3% |
| Private | 38% |
| Government | 8% |
Reader jobs by industry
The most common industries for readers are education, media and professional.
Reader industry statistics
| Industry | Percentages |
|---|---|
| Education | 42% |
| Media | 10% |
| Professional | 9% |
| Government | 7% |
| Health Care | 5% |
| Manufacturing | 4% |
| Non Profits | 4% |
| Technology | 4% |
| Internet | 2% |
| Hospitality | 2% |
| Transportation | 1% |
| Finance | 1% |
| Retail | 1% |
| Energy | 1% |
| Utilities | 1% |
| Insurance | 1% |
| Construction | 1% |
| Fortune 500 | 1% |
| Real Estate | 1% |
| Start-up | 1% |
Reader turnover and employment statistics
Reader unemployment rate over time
The unemployment rate for readers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Reader unemployment rate by year
| Year | Reader unemployment rate |
|---|---|
| 2010 | 3.82% |
| 2011 | 6.88% |
| 2012 | 5.95% |
| 2013 | 4.49% |
| 2014 | 5.06% |
| 2015 | 2.11% |
| 2016 | 0.77% |
| 2017 | 2.87% |
| 2018 | 3.57% |
| 2019 | 2.59% |
| 2020 | 1.68% |
| 2021 | 4.59% |
Average reader tenure
The average reader stays at their job for 1-2 years, based on the 3,400 readers resumes in Zippia's database.
Reader tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 38% |
| 1-2 years | 25% |
| 3-4 years | 10% |
| 5-7 years | 14% |
| 8-10 years | 5% |
| 11+ years | 9% |
Reader LGBT ratio compared to similar jobs
Review the percent of readers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Materials Technician | 6.40% | 33,176 |
| Reader | 7.79% | - |
| Mailroom Courier | 8.26% | 10,852 |
| Postal Transportation Clerk | 10.33% | 78,807 |
| Television Production Clerk | 10.63% | 117,611 |
| Audit Machine Operator | 11.70% | 65,541 |
| Emergency Communications Dispatcher | 17.25% | 41,202 |
Similar reader jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Materials Technician | 6.40% | 33,176 |
| Mailroom Courier | 8.26% | 10,852 |
| Postal Transportation Clerk | 10.33% | 78,807 |
| Television Production Clerk | 10.63% | 117,611 |
| Audit Machine Operator | 11.70% | 65,541 |
| Emergency Communications Dispatcher | 17.25% | 41,202 |
Foreign languages spoken by readers
The most common foreign language among readers is Spanish at 42.2%. The second-most popular foreign language spoken is French at 13.2% and German is the third-most popular at 8.0%.
- Spanish, 42.2%
- French, 13.2%
- German, 8.0%
- Japanese, 6.3%
- Italian, 4.2%
- Other, 26.1%
Reader languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.2% |
| French | 13.2% |
| German | 8.0% |
| Japanese | 6.3% |
| Italian | 4.2% |
| Other | 26.1% |
