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Real estate sales associate skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Lynn McKee,

Ray Calnan Ph.D.

Real estate sales associate example skills

Below we've compiled a list of the most critical real estate sales associate skills. We ranked the top skills for real estate sales associates based on the percentage of resumes they appeared on. For example, 24.4% of real estate sales associate resumes contained lead generation as a skill. Continue reading to find out what skills a real estate sales associate needs to be successful in the workplace.

15 real estate sales associate skills for your resume and career

1. Lead Generation

Here's how real estate sales associates use lead generation:

Perform lead generation and qualification including cold-calling and territory canvassing as well as referral based networking.
Create marketing plan, sales strategy and branding effort to generate consumer awareness, lead generation, and sales opportunities.

2. Real Estate Market

Here's how real estate sales associates use real estate market:

Procured sales in residential real estate market by incorporating creative marketing and advertising strategies.
Reconciled and analyzed real estate market conditions.

3. Commercial Property

Here's how real estate sales associates use commercial property:

Abstracted and analyzed interwoven leases and reciprocal easement agreements related to commercial property.
Identified and priced commercial property equity investments located throughout the United States.

4. Open Houses

The term open house refers to a state or period when a house or a building is free for potential buyers to visit. Open houses serve as an attraction spot for buyers interested to purchase the property. Realtors and sellers provide frequent tours and walkthroughs of the house for the potential buyers that helps them in making an offer for the property.

Here's how real estate sales associates use open houses:

Marketed residential units via internet, social media, peer to peer events, open houses, print and video.
Organized open houses, created mailers and ads, showed homes to prospective buyers, negotiated sales, wrote contracts.

5. Residential Real Estate

Here's how real estate sales associates use residential real estate:

Represented real estate developers, investors, corporations and individuals on all aspects of commercial and residential real estate transactions.
Assisted buyers in evaluating residential real estate, organizing inspections and applying to lending institutions for residential mortgage.

6. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how real estate sales associates use customer service:

Infuse all aspects of customer service during entire loan process by ensuring continuous communication, education and ensuring understanding of fitness.
Maintained positive relationships with existing clients by delivering excellent customer service and accurately maintaining client accounts.

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7. Contract Negotiations

When a contract is negotiated, an agreement is reached on a series of legally binding terms before it is signed and made official. Two or more parties agree on the terms of their relationship. When negotiating a contract, the focus is usually on risk and return.

Here's how real estate sales associates use contract negotiations:

Conducted impromptu business meetings and contract negotiations.
Maintained all monthly leases, screening tenant applications, sales and contract negotiations and accomplished all other responsibilities as assigned.

8. Due Diligence

Due diligence refers to the process of auditing, investigating, or reviewing done to confirm the authenticity of relevant facts. In addition to this, it also refers to the evaluation of a party's financial records to determine whether one should enter into a transaction with the said party or not.

Here's how real estate sales associates use due diligence:

Contribute to discussions between brokers, sponsors and equity partners; Conduct due diligence and project feasibility analysis
Conducted due diligence and negotiated commitment letters, credit agreements and security documents in connection therewith.

9. PowerPoint

Here's how real estate sales associates use powerpoint:

Maintained extensive filing system, answered phones, utilized Microsoft Office, Excel and PowerPoint.
Assisted in creating reports on a PC using Microsoft and PowerPoint.

10. Real Estate Sales

Here's how real estate sales associates use real estate sales:

Licensed commissioned real estate salesperson/agent and provided real estate brokerage services to real estate buyers and sellers.
Expanded sales/advertising/marketing expertise with successful focus on real estate sales.

11. Excellent Interpersonal

Here's how real estate sales associates use excellent interpersonal:

Leveraged excellent interpersonal and listening skills to act as intermediary in negotiations between buyers and sellers, generally representing one side.
Generated business through active networking by means of excellent interpersonal communication skills.

12. Work Ethic

Here's how real estate sales associates use work ethic:

Exhibited strong work ethic and successfully worked within tight deadlines to find apartments and close rental deals.
Recognized as most promising new hire sales associate for work ethic and customer responsiveness.

13. Purchase Agreements

A purchase agreement is a legal contract that outlines the terms and conditions related to a sale.

Here's how real estate sales associates use purchase agreements:

Negotiated power purchase agreements and structured private investment in solar panel array installations nationwide on behalf of both providers and hosts.
Work included negotiating and drafting purchase contracts, site development agreements, repurchase agreements and reciprocal easement agreements.

14. Financial Resources

Fіnаnсіаl rеѕоurсеѕ аrе ѕоurсеѕ оf fundѕ thаt a buѕіnеѕѕ can drаw uроn tо bе successful, to finance its investments, саріtаl, and day-to-day operations. It соvеrѕ аll fіnаnсіаl fundѕ оf the organization fоr the іmрlеmеntаtіоn оf сurrеnt costs and extended rерrоduсtіоn еxреnѕеѕ, fоr the fulfіllmеnt оf financial оblіgаtіоnѕ аnd economic incentives fоr еmрlоуееѕ.

Here's how real estate sales associates use financial resources:

Interviewed and qualified clients to determine compatible properties based on buyers' needs and financial resources.
Generate lists of properties for clients that are compatible with their needs and financial resources.

15. Property Management

Property management is the regular oversight of commercial, residential, or industrial real estate by a third-party contractor. Property management includes the day-to-day care of the property, fixing minor and major issues, and monitoring the security of the property.

Here's how real estate sales associates use property management:

Helped buyers to obtain financing and property management services through our property management company.
Specialize in residential sales including distressed properties, leasing, and property management

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What skills help Real Estate Sales Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on real estate sales associate resumes?

Lynn McKee

Lecturer, Georgia State University

From entry-level grads, employers are looking for hard skills, like Argus certification, proven Excel skills and CoStar proficiency. Some experience from internships is also important to get a grad over the "no CRE experience" hurdle.

What hard/technical skills are most important for real estate sales associates?

Ray Calnan Ph.D.

Associate Professor of Real Estate, Director of Learning Assurance, California State University, Northridge

Residential is mostly focused on communication (not just email and text, but conversation virtually, in-person, and phone). Understanding social media, marketing, virtual tours, etc. Commercial uses these skills in addition to financial analysis, valuation, and market research.

What type of skills will young real estate sales associates need?

Dave Bunton

President, The Appraisal Foundation

Appraisers are self-starters and good communicators. They have to be tech-savvy and motivated to solve problems. They also need to be organized and analytical to deliver the end product to their client.

What soft skills should all real estate sales associates possess?

Sonya DiPalma Ph.D.

Associate Professor, Chair, Academic Policies Committee, Director of MCOM Internship Program, University of North Carolina at Asheville

Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.

Do you want to know more?

List of real estate sales associate skills to add to your resume

The most important skills for a real estate sales associate resume and required skills for a real estate sales associate to have include:

Lead Generation
Real Estate Market
Commercial Property
Open Houses
Residential Real Estate
Customer Service
Contract Negotiations
Due Diligence
PowerPoint
Real Estate Sales
Excellent Interpersonal
Work Ethic
Purchase Agreements
Financial Resources
Property Management

Real Estate Transactions
Litigation
Argus
Financial Analysis
Market Research
Securities
Business Development
Client Relationships
Financial Statements
Financial Models
MLS
Property Sales
Financial Institutions
Sale Agreements
Comparative Market Analysis

Reit
Discounted Cash Flow
Residential Properties
Market Trends
Mortgage Loans
Legal Research
Real Estate Contracts
Cash Flow Analysis
Commercial Leases
Sales Process
Escrow Companies
Real Estate Properties
Probate
Office Buildings

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Real Estate Sales Associate Skills

Updated January 8, 2025

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