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REI main competitors are VF, Circuit City, and Staples.
Competitor Summary. See how REI compares to its main competitors:
| Company | Founding date | Zippia score | Headquarters | # of Locations | Revenue | Employees |
|---|---|---|---|---|---|---|
| 1938 | 4.4 | Kent, WA | 1 | $3.1B | 15,000 | |
| 1901 | 4.5 | Seattle, WA | 11 | $15.0B | 74,000 | |
| 1986 | 4.4 | Framingham, MA | 16 | $18.2B | 75,000 | |
| 1978 | 4.6 | Atlanta, GA | 2 | $159.5B | 500,001 | |
| 1984 | 4.2 | Los Angeles, CA | 1 | $4.0B | 30,000 | |
| 1899 | 4.9 | Greensboro, NC | 4 | $10.5B | 50,000 | |
| 1883 | 4.5 | Cincinnati, OH | 26 | $147.1B | 465,000 | |
| 1962 | 4.4 | Menomonee Falls, WI | 4 | $16.2B | 110,000 | |
| 1992 | 3.9 | Madison Heights, MI | 1 | $10.9M | 350 | |
| 1974 | 4.5 | Santa Clara, CA | 3 | $209.1M | 1,000 | |
| 1901 | 4.4 | Deerfield, IL | 2 | - | 210,500 | |
| 1967 | 4.3 | Meriden, CT | 20 | $1.3B | 1,000 | |
| 1980 | 4.4 | Houston, TX | 1 | $120.0M | 750 | |
KEEN | 2003 | 3.8 | Portland, OR | 1 | $380,000 | 10 |
| 1872 | 4.2 | New York, NY | 4 | $2.8B | 302 | |
| 1984 | 4.3 | Springfield, NJ | 1 | $6.5M | 25 | |
| 1984 | 4.3 | New York, NY | 1 | - | 10,002 | |
| 1948 | 4.6 | Chicago, IL | 12 | $1.5B | 2,500 | |
| - | 3.4 | San Francisco, CA | 4 | $560,000 | 50 | |
| 1966 | 2.8 | Salt Lake City, UT | 1 | $780,000 | 25 | |
| 1960 | 2.8 | Lititz, PA | 1 | $1.1M | 50 |
Rate how well REI differentiates itself from its competitors.
| Company | Highest salary | Hourly salary |
|---|---|---|
REI | $36,064 | $17.34 |
Forever 21 | $40,621 | $19.53 |
Eastern Mountain Sports | $39,498 | $18.99 |
Staples | $38,138 | $18.34 |
Moosejaw Mountaineering | $36,129 | $17.37 |
VF | $35,883 | $17.25 |
Nordstrom | $35,368 | $17.00 |
Kohl's | $35,314 | $16.98 |
Kroger | $34,898 | $16.78 |
The Home Depot | $34,008 | $16.35 |
KEEN | $33,707 | $16.21 |
True Value | $33,362 | $16.04 |
Sloat Garden Center | $32,969 | $15.85 |
Mr. Mac | $32,960 | $15.85 |
Bloomingdale's | $32,754 | $15.75 |
Circuit City | $32,687 | $15.71 |
Esbenshade's Garden Centers & Greenhouse | $32,414 | $15.58 |
Sixth Avenue Electronics | $31,785 | $15.28 |
Patagonia | $31,301 | $15.05 |
Walgreens | $31,157 | $14.98 |
Do you work at REI?
Does REI effectively differentiate itself from competitors?
| Job title | Male | Female |
|---|---|---|
| Kohl's | 33% | 67% |
| Nordstrom | 34% | 66% |
| Kroger | 49% | 51% |
| Staples | 56% | 44% |
| REI | 58% | 42% |
| The Home Depot | 60% | 40% |
The benefits are fantastic. Yes, they are great for someone who works in retail, but, these benefits would be fantastic for any employee in any industry. The corporate culture is vibrant and welcoming. Employees (even part-time employees) are eligible for benefits like paid vacation and sick days, 401(k) with a company contribution and bonuses for all employees. REI is an employer who lives its values and I am proud to be a part of the team.
I do wish that base pay was higher. I feel as though I am slightly underpaid but I see it more often with newer employees. The starting rate is a bit low and that makes it difficult for the company to hold onto talent, particularly when it can be difficult for employees to work enough hours during slower times in the year.
My favorite benefit/perk is actually the team I work with. My co-workers are the best!