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REI demographics and statistics
REI demographics summary. Zippia estimates demographics and statistics for REI by using a database of 30 million profiles. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:
- REI has 15,000 employees.
- 42% of REI employees are women, while 58% are men.
- The most common ethnicity at REI is White (65%).
- 14% of REI employees are Hispanic or Latino.
- 9% of REI employees are Asian.
- The average employee at REI makes $32,508 per year.
- REI employees are most likely to be members of the democratic party.
- Employees at REI stay with the company for 4.4 years on average.
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REI employee diversity statistics
- 42% of REI employees are female.
- 65% of REI employees are white.
| REI CEO | Eric Artz |
| Industry | Consumer Discretionary |
| Company type | Private |
| REI employees who are women | 42% |
| REI executives who are women | 45% |
| REI employees who are minorities | 35% |
| REI executives who are minorities | 38% |
| Most common minority at REI | Hispanic or Latino |
| Most common foreign language | Spanish |
Evaluate REI's commitment to diversity and inclusion.
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Most common REI locations
| Rank | City | Job count | Avg. salary |
|---|---|---|---|
| 1 | Seattle, WA | 21 | $36,886 |
| 2 | Raleigh, NC | 7 | $32,589 |
| 3 | Goodyear, AZ | 7 | $33,315 |
| 4 | Charlotte, NC | 5 | $32,152 |
| 5 | Boston, MA | 4 | $38,636 |
| 6 | Virginia Beach, VA | 4 | $32,767 |
| 7 | Phoenix, AZ | 3 | $33,279 |
| 8 | Austin, TX | 3 | $33,966 |
| 9 | San Francisco, CA | 3 | $37,835 |
| 10 | Washington, DC | 3 | $38,379 |
| 11 | Albuquerque, NM | 3 | $31,233 |
| 12 | Eugene, OR | 3 | $34,025 |
| 13 | Concord, CA | 3 | $37,733 |
| 14 | Santa Barbara, CA | 3 | $38,171 |
| 15 | Sarasota, FL | 3 | $31,790 |
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REI employees education
- The most common highest degree level of REI employees is bachelors, with 67% of employees having at least a bachelors.
- The most common major among REI employees is business. 18% of REI employees majored in business.
REI demographics by department
- REI is a male-dominated company. 58% of REI employees are male and 42% of REI employees are female.
- The most common race/ethnicity at REI is White. 65% of employees at REI are White.
REI gender ratio
| Gender | Percentages |
|---|---|
| Male | 62.1% |
| Female | 37.9% |
- Male, 62.1%
- Female, 37.9%
Racial distribution at REI
| Race | Percentages |
|---|---|
| White | 65.6% |
| Hispanic or Latino | 13.7% |
| Black or African American | 9.1% |
| Asian | 7.8% |
| Unknown | 3.9% |
- White, 65.6%
- Hispanic or Latino, 13.7%
- Black or African American, 9.1%
- Asian, 7.8%
- Unknown, 3.9%
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What is the average age of REI employees?
- The most common age range of REI employees is 20-30 years. 50% of REI employees are between the ages of 20-30 years.
- The least common age range of REI employees is less than 18 years. 4% of REI employees are between the ages of less than 18 years.
REI employee average age
| Employees age | Percentages |
|---|---|
| Less than 18 years | 3% |
| 18-20 years | 15% |
| 20-30 years | 50% |
| 30-40 years | 22% |
| 40+ years | 7% |
What is the average length of employment at REI?
- A plurality of employees at REI stay for 1-2 years. 28% of REI employees stay at the company for 1-2 years.
- It's rare for an employee to stay with REI for 8-10 years. Only 7% of REI employees stay at the company for 8-10 years.
REI employees' length of employment
| Number or Years | Percentages |
|---|---|
| Less than one year | 25% |
| 1-2 years | 28% |
| 3-4 years | 11% |
| 5-7 years | 16% |
| 8-10 years | 7% |
| 11+ years | 12% |
REI salary range
- A plurality of employees at REI earns $25k-40k. 79% of employees earn a salary of $25k-40k a year.
- The least common salary at REI is $60k-100k. Only 2% of REI employees earn a salary of $60k-100k a year.
REI job listings by salary range
| Salary range | REI | |
|---|---|---|
| <$25k | 604 jobs | - |
| $25k-40k | 5,930 jobs | - |
| $40k-60k | 555 jobs | - |
| $60k-100k | 144 jobs | - |
| $100k-200k | 311 jobs | - |
| >$200k | 2 jobs | - |
Most common REI employees’ certifications
- The most common certification among REI employees is generator technician certification.
- 8% of employees at REI have a generator technician certification.
| Rank | Certification | Organization |
|---|---|---|
| 1 | Generator Technician Certification | Equipment & Engine Training Council |
| 2 | CPR (CPR) | National Safety Council |
| 3 | Leadership Certificate | Global Knowledge |
| 4 | First Responder | National Safety Council |
| 5 | Advanced First Aid & CPR | National Safety Council |
| 6 | Commercial Driver License (CDL) | Federal Motor Carrier Safety Administration |
| 7 | Certified Nurse Assistant (CNA) | American Red Cross |
REI employee political affiliation
REI employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a REI employee was by Sally Jewell, who donated $12,850 to the Democratic Party.
REI employee political donations
| Name | Job title | Party | Donation |
|---|---|---|---|
| Sally Jewell | Retail Grocer | Democratic Party | $12,850 |
| Isidore Mayrock | Real Estate Developer | Democratic Party | $11,400 |
| Sarah Jewell | President/Chief Executive Officer | Democratic Party | $9,000 |
| Catherine Walker | Senior Vice President | Democratic Party | $7,950 |
| Robert Orley | Executive | Democratic Party | $7,000 |
| Thomas Jones | Business Manager | Republican Party | $6,000 |
| Lee Fromson | Executive | Democratic Party | $5,800 |
| Douglas Walker | Owner | Democratic Party | $5,700 |
| Sarah Stephens | Senior Designer | Democratic Party | $5,600 |
| Tami Hopper | Sales Associate | Democratic Party | $4,520 |
What employees say about demographics at REI
Pro deals. Like minded customers and coworkers.
Co workers and customers.
Give lots of pay and promotions to gays at expense of straights.
Stick to business and treat ‘everyone’ equally regardless of what they do with their genetalia. Go back to hiring people based on experience instead of their sex life.
Hiked the Appalachian Trail.
Okay
Way overdone. Not one white male in the San Antonio store management out of 14. Only three males.
Living the outdoor experience.
Pro deals
Very much anti straight white male. Just look at their Instgrame. When I worked there most the mgrs were bi or lesbian (many of whom had never even been to a city park), and not one white male.
Pro deals
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Zippia gives an in-depth look into the details of REI, including salaries, political affiliations, employee data, and more, in order to inform job seekers about REI. The employee data is based on information from people who have self-reported their past or current employments at REI. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by REI. The data presented on this page does not represent the view of REI and its employees or that of Zippia.
REI may also be known as or be related to REI, Recreational Equipment, Recreational Equipment Inc, Recreational Equipment Inc., Recreational Equipment, Inc. and Rei.