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Working At Reed's

Zippia Score 4.6

Reed's overview

Reed's, Inc. manufactures brewed sodas including Reed's Ginger Brews, Virgil's Root Beer, and Reed's Culture Club Kombucha. Founded by Christopher J. Reed, the company is located in Los Angeles, California. CEO Christopher Reed and his wife Judy Reed own 19.3% of all outstanding shares, and family member Robert Reed owns 6.4% of outstanding shares in an irrevocable trust. Reed's also owns China Cola and Sonoma Sparklers. In 2009, Reed's Inc. began creating soda for its private label initiative, which brought in $5 million in revenue in 2012. Reed's line created Reed's Nausea Relief under the Reed's RX line, Reed's Natural Energy Elixir, Reed's Ginger Ice Cream, Reed's Ugly Ginger Candy, and Reed's Ginger Potatoes.
The staff at Reed's come from unusually diverse demographic backgrounds. The company is 37.9% female and 38.7% ethnic minorities. Reed's employees are slightly more likely to be members of the Democratic Party than the Republican Party, with 63.3% of employees identifying as members of the Democratic Party. Despite their political differences, employees at Reed's seem to be happy. The company has great employee retention with staff members usually staying for 3.8 years. The average employee at Reed's makes $86,156 per year. Pay at Reed's is significantly lower than some of its highest paying competitors, like Randstad Technologies, LP, Verisign, and LexisNexis Risk Solutions, which pay $113,108, $107,463, and $104,252, respectively.
Based in Los Angeles, California, Reed's is a small company with only 62 employees and an annual revenue of $38.6M.

The Organization’s Mission

To profitably grow our business through attainment of clearly communicated goals.


Beverages - Soft Drinks





Founded in



Los Angeles, CA



Organization Type


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The team at Reed's

Key People
  • Daniel Miles (Executive Officer)
  • Chris Reed (CEO, Chairman, Founder, President)
  • John Bello (Director)
  • Christopher Reed (Executive Officer, Director)
  • Stefan Freeman (Executive Officer)
  • Charles Cargile (Director)
  • James Bass (Director)
  • Lewis Jaffe (Director)
  • Scott Grossman (Director)
  • David Williams (Interim CFO, Principal Accounting Officer)
  • Stalowir Val (Executive Officer, Director)
  • Larry Heit (Owner)
  • Neal Cohane (Sr. VP of Sales)
  • John Reed (Owner)
  • Trudy Reed (Owner)
  • Thierry Foucat (COO)

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Reed's Salaries

How much does Reed's pay?
The national average salary for a Reed's employee in the United States is $86,156 per year. Employees in the top 10 percent can make over $144,000 per year, while employees at the bottom 10 percent earn less than $51,000 per year.
Salary Score
Average Employee Earnings

Reed's Salaries By Job Title

While Reed's employees earn an average yearly salary of $86,156, different roles can command different wages. The higher paying positions at Reed's include Managing Partner, Vice President Of Information Technology, Finance Director, and Senior Director. A worker with the title Managing Partner salary at Reed's can earn an average yearly salary of $157,750. To get a better sense of the salaries at Reed's, other roles such as Nanny and Metal Fabricator can be considered as well. For comparison, the title Nanny at Reed's earns $26,503 per year.

Reed's careers

On average, employees at Reed's stay with the company for 3.8 years. Employees most commonly join Reed's after leaving US Army. When they leave Reed's, they most frequently get their next job at Walmart.

Average Length of Employment


3.8 years
Thomson Corp3.7 years
Time Warner3.5 years
Top Employers Before Reed's
US Army18.1 %
AT&T7.2 %
Walmart6.2 %
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Top Employers After Reed's
Walmart8.9 %
Citi6.6 %
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Do you Work At Reed's?

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Reed's Employee Political Affiliation


Employee Political Donations

Jackson HazlewoodReal Estate Closer
$27,500Republican Party
Daniel BookerLawyer
$26,300Democratic Party
James ReedCo-Owner/Operator
$17,900Republican Party
Larry RussellEngineer
$12,850Democratic Party
Carl BarnesPresident
$12,500Republican Party
Bernard ReedChief Executive Officer
$11,200Republican Party
John ReedManaging Partner
$9,125Republican Party
Harlan BratcherExecutive
$5,956Democratic Party
Herve SedkyPresident
$5,760Democratic Party
Tamera SislerAttorney
$4,900Republican Party
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Reed's Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$10M - $100M

Founded in


Organization type


Reed's Financing Rounds

Jan 8, 2018Equity
Jul 20, 2017Equity
May 3, 2017Equity
Jun 3, 2016Equity
Feb 8, 2011Equity

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Reed's Competitors

Based on our research, similar companies to Reed's are Randstad Technologies, LP, Verisign, and LexisNexis Risk Solutions. The average salaries at Randstad Technologies, LP rank the highest, with their employees earning an average salary of $113,108 per year. The salaries at Verisign average $107,463 per year, and the salaries at LexisNexis Risk Solutions come in at $104,252 per year.

Frequently Asked Questions about Reed's

When was Reed's founded?

Reed's was founded in 1989.

How many Employees does Reed's have?

Reed's has 62 employees.

How much money does Reed's make?

Reed's generates $38.6M in revenue.

What industry is Reed's in?

Reed's is in the beverages - soft drinks industry.

What is Reed's's mission?

Reed's's mission statement is "To profitably grow our business through attainment of clearly communicated goals."

What type of company is Reed's?

Reed's is a private company.

Who are Reed's's competitors?

Reed's competitors include Mastech Digital, Thomson Corp, Time Warner, Pearson Education Inc., Houghton Mifflin Harcourt, McGraw-Hill Education, Thomson Reuters, Fiserv, Randstad Technologies, LP, Sage, The Standard, LexisNexis Risk Solutions, Scholastic Corporation, Dow Jones, The New York Times Company, AUTO TRADER GROUP, Equifax, Monster, Verisign, Affinion Group.

Who works at Reed's?

Daniel Miles (Executive Officer)

Chris Reed (CEO, Chairman, Founder, President)

John Bello (Director)

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You can find out what it is like to work at Reed's, also known as REED'S, INC., REEDS INC, Reed Corp, Reed's Inc and Reed's, Inc..

Zippia gives an in-depth look into the details of Reed's, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Reed's. The employee data is based on information from people who have self-reported their past or current employments at Reed's. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Reed's and its employees or that of Zippia.