Reed's Overview

Reed's, Inc. manufactures brewed sodas including Reed's Ginger Brews, Virgil's Root Beer, and Reed's Culture Club Kombucha. Founded by Christopher J. Reed, the company is located in Los Angeles, California. CEO Christopher Reed and his wife Judy Reed own 19.3% of all outstanding shares, and family member Robert Reed owns 6.4% of outstanding shares in an irrevocable trust. Reed's also owns China Cola and Sonoma Sparklers. In 2009, Reed's Inc. began creating soda for its private label initiative, which brought in $5 million in revenue in 2012. Reed's line created Reed's Nausea Relief under the Reed's RX line, Reed's Natural Energy Elixir, Reed's Ginger Ice Cream, Reed's Ugly Ginger Candy, and Reed's Ginger Potatoes.
The staff at Reed's come from unusually diverse demographic backgrounds. The company is 37.9% female and 38.7% ethnic minorities. Reed's employees are slightly more likely to be members of the Democratic Party than the Republican Party, with 63.3% of employees identifying as members of the Democratic Party. Despite their political differences, employees at Reed's seem to be happy. The company has great employee retention with staff members usually staying for 3.8 years. The average employee at Reed's makes $45,842 per year. Pay at Reed's is significantly lower than some of its highest paying competitors, like ARC Group Worldwide, LeapFrog, and Siemens, which pay $82,391, $79,804, and $76,418, respectively.
Based in Los Angeles, California, Reed's is a small company with only 62 employees and an annual revenue of $38.6M.

The Organization’s Mission

To profitably grow our business through attainment of clearly communicated goals.

Industry

Beverages - Non-Alcoholic

Revenue

$38.6M

Employees

62

Founded in

1989

Headquarters

Los Angeles, CA

Website

www.drinkreeds.com

Organization Type

Private

Is This Your Company?

The Team At Reed's

Key People

    Daniel Miles (Executive Officer)

    Chris Reed (founders)

    Christopher Reed (founders)

    Lindsay Martin (VP and Marketing)

    Stefan Freeman (COO)

    Larry Heit (Owner)

    Charles Cargile (Director)

    James Bass (Director)

    Lewis Jaffe (Director)

    Scott Grossman (Director)

    Val Stalowir (CEO)

    Stalowir Val (Executive Officer, Director)

    Iris Snyder (CFO)

    John Bello (Chairman)

    John Reed (Owner)

    Trudy Reed (Owner)

    Neal Cohane (Chief Sales Officer)

The Culture At Reed's

Information provided by the company
Our central focus is education for disadvantaged young people and community initiatives of importance to local employees.
You will not always know the right answer, but you're the kind of person who is always up for the challenge.
We have created farm and enterprise-focused solutions for a global community of connected businesses.
Takes ownership of own development and career
Accuity is a fast-growing, technology-lead, and highly innovative business with a passion for innovation and hiring the best talent available.

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Reed's Rankings

Reed's is ranked #25 on the Best Manufacturing Companies to Work For in California list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Reed's Salaries

How much does Reed's pay?
The national average salary for a Reed's employee in the United States is $42,305 per year. Employees in the top 10 percent can make over $82,000 per year, while employees at the bottom 10 percent earn less than $21,000 per year.
8.4
Salary Score
Average Employee Earnings

Reed's Salaries By Job Title

While the average employee salary at Reed's is $42,305, there is a big variation in pay depending on the role.

Some of the job titles with high salaries at Reed's are plant manager, programmer analyst, account manager, and account executive.

A typical plant manager salary at Reed's is $82,697.

To get a better sense of the salaries at Reed's, other roles such as packer and order picker can be considered as well. For comparison, the title packer at Reed's earns $20,570 per year.

Title
Average
Plant Manager
Plant Manager
$82,697
$83k
Programmer Analyst
Programmer Analyst
$81,137
$81k
Account Manager
Account Manager
$79,928
$80k
Account Executive
Account Executive
$79,860
$80k
Engineering Technician
Engineering Technician
$77,580
$78k
Process Engineer
Process Engineer
$74,875
$75k
Project Engineer
Project Engineer
$73,222
$73k
Data Analyst
Data Analyst
$73,160
$73k
Sales Representative
Sales Representative
$58,233
$58k
Mechanical Designer
Mechanical Designer
$58,190
$58k

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Reed's Financial Performance

9.1
Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

Revenue

$10M - $100M

Founded in

1989

Organization type

Private

Reed's Financing Rounds

DateAmountSecurity Type
Jan 8, 2018Equity
Jan 8, 2018
$1
$1
Equity
Equity
Jul 20, 2017Equity
Jul 20, 2017
$1,640,625
$1,640,625
Equity
Equity
May 3, 2017Equity
May 3, 2017
$3,400,000
$3,400,000
Equity
Equity
Jun 3, 2016Equity
Jun 3, 2016
$2,354,200
$2,354,200
Equity
Equity
Feb 8, 2011Equity
Feb 8, 2011
$750,000
$750,000
Equity
Equity

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Reed's Competitors

Some of the competitors of Reed's are ARC Group Worldwide, LeapFrog, and Siemens.

The average salaries at ARC Group Worldwide rank the highest, with their employees earning an average salary of $81,408 per year.

The employees at LeapFrog earn an average yearly salary of $80,713 per year, and the salaries at Siemens average $76,047 per year.

Company
Average Salary
$80,713
$81k
$76,047
$76k
$71,745
$72k
$59,601
$60k
$56,088
$56k
$51,226
$51k

Frequently Asked Questions about Reed's

How many Employees does Reed's have?

Reed's has 62 employees.

How much money does Reed's make?

Reed's generates $38.6M in revenue.

What industry is Reed's in?

Reed's is in the beverages - non-alcoholic industry.

What is Reed's's mission?

Reed's's mission statement is "To profitably grow our business through attainment of clearly communicated goals."

What type of company is Reed's?

Reed's is a private company.

Who are Reed's's competitors?

Reed's competitors include Catalina, Brady, Dukes, Canon USA, CTS, Key Technology, Siemens, Rogers, CHIMIPORT, Signature Group Holdings, Incorporated Research Institutions for Seismology, ARC Group Worldwide, Agora, Intex, Thyssenkrupp Elevator Americas, Snap-on, LeapFrog, PULSE ELECTRONICS, EIS, Clearinghouse.

Who works at Reed's?

Daniel Miles (Executive Officer)

Chris Reed (founders)

Christopher Reed (founders)

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Where is Reed's's headquarters?

Reed's's headquarters is in Los Angeles, CA.

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Updated May 18, 2020

Zippia gives an in-depth look into the details of Reed's, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Reed's. The employee data is based on information from people who have self-reported their past or current employments at Reed's. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Reed's and its employees or that of Zippia.

Reed's may also be known as or be related to REED'S, INC., REEDS INC, Reed Corp, Reed's Inc and Reed's, Inc.