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Reef Overview

Reef is a brand of casual sandals, known as Thongs, created by two Argentine brothers, Fernando and Santiago Aguerre. In 1984, they moved from Argentina to the San Diego beach community of La Jolla, California, where they began Reef. Their product became popular amongst surfers and beach goers.
Founded in 1984, Reef is an established company that loves to hire graduates from Texas Tech University, with 8.6% of its employees having attended Texas Tech University. Want to compare Reef to some other great places to work in Carlsbad, CA? We suggest taking a look at Zippia's list of Best Companies to Work For in Carlsbad, CA. The average employee at Reef makes $39,777 per year. In comparison, some of its highest paying competitors, like Sun Holdings, Atlantic Coast Foods, and MH, pay $49,974, $48,294, and $47,324, respectively.
Based in Carlsbad, CA, Reef is a small hospitality company with only 220 employees and an annual revenue of $15.0M.







Founded in



Carlsbad, CA


Organization Type


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The Team At Reef

Key People
  • Dave Gatto (President)

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Reef Rankings

Reef is ranked #12 on the Best Hospitality Companies to Work For in Carlsbad, CA list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Reef Salaries

How much does Reef pay?
The national average salary for a Reef employee in the United States is $39,777 per year. Employees in the top 10 percent can make over $86,000 per year, while employees at the bottom 10 percent earn less than $18,000 per year.
Salary Score
Average Employee Earnings

Reef Salaries By Job Title

The average employee at Reef earns a yearly salary of $39,777 per year, but different jobs can earn drastically different salaries. The higher paying positions at Reef include associate attorney, art director, account executive, and assistant manager. A typical associate attorney salary at Reef is $135,032. To get a better sense of the salaries at Reef, other roles such as consultant and cook can be considered as well. For comparison, the title consultant at Reef earns $17,935 per year.
Job Title
Average Salarydesc
Associate Attorney
Salary Range124k - 146k$135k$135,032
Art Director
Salary Range78k - 98k$88k$87,886
Account Executive
Salary Range67k - 88k$77k$77,436
Assistant Manager
Salary Range59k - 80k$69k$69,185
Sous Chef
Salary Range62k - 76k$69k$68,944
Sales Representative
Salary Range57k - 72k$64k$64,310
Salary Range58k - 69k$64k$63,919
Licensed Practical Nurse
Salary Range55k - 66k$61k$61,143
Technical Support Specialist
Salary Range55k - 65k$60k$60,447
Salary Range50k - 69k$59k$59,306

Reef Careers

On average, employees at Reef stay with the company for 3.0 years. Employees most commonly join Reef after leaving United States Army. When they leave Reef, they most frequently get their next job at Walmart.

Average Length of Employment

3.0 years
Arg Holding
2.8 years

Top Employers Before Reef

8.6 %

Top Employers After Reef

17.0 %

Reef Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Reef Employees Education

Of the 220 employees at Reef, 8.6% attended Texas Tech University. Employees at Reef most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Reef Employee Political Affiliation

Reef employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Reef employee was by Beverly Reeves. Beverly Reeves donated $75,600 to the Democratic Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Beverly ReevesAttorney
Beverly Reeves
Democratic Party
Democratic Party
$75,600Democratic Party
Robert ReevesAttorney
Robert Reeves
Democratic Party
Democratic Party
$8,250Democratic Party
John ReevesEngineer
John Reeves
Republican Party
Republican Party
$7,000Republican Party
ARI OjalvoEntrepreneur
ARI Ojalvo
Democratic Party
Democratic Party
$5,600Democratic Party
Joseph GoffAttorney
Joseph Goff
Democratic Party
Democratic Party
$3,800Democratic Party
Paul SchlaudAttorney
Paul Schlaud
Democratic Party
Democratic Party
$3,786Democratic Party
Joseph Goff SrAttorney
Joseph Goff Sr
Democratic Party
Democratic Party
$3,500Democratic Party
Robert Reeves SrLawyer
Robert Reeves Sr
Democratic Party
Democratic Party
$3,000Democratic Party
ANN HenryPharmacist
ANN Henry
Democratic Party
Democratic Party
$2,700Democratic Party
Grady ReevesOwner
Grady Reeves
Republican Party
Republican Party
$2,500Republican Party
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Reef Employment Videos

Reef Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$10M - $100M

Founded in


Organization type


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Reef Competitors

Based on our research, similar companies to Reef are Sun Holdings, Atlantic Coast Foods, and MH. The average salaries at Sun Holdings rank the highest, with their employees earning an average salary of $49,974 per year. The salaries at Atlantic Coast Foods average $48,294 per year, and the salaries at MH come in at $47,324 per year.
Average Salarydesc
Sun Holdings
Salary Range35k - 69k$50k$49,974
Atlantic Coast Foods
Salary Range35k - 66k$48k$48,294
Salary Range30k - 72k$47k$47,324
Marcus Corporation
Salary Range30k - 68k$46k$45,542
Arg Holding
Salary Range30k - 63k$44k$44,144
MacKenzie Companies
Salary Range26k - 65k$42k$41,883
River City Food Company
Salary Range27k - 61k$41k$40,891
Salary Range28k - 58k$41k$40,632
Tenney Mountain Resort
Salary Range24k - 58k$38k$38,062

Del's Lemonade

Salary Range24k - 58k$38k$37,905

Frequently Asked Questions about Reef

When was Reef founded?

Reef was founded in 1984.

How many Employees does Reef have?

Reef has 220 employees.

How much money does Reef make?

Reef generates $15.0M in revenue.

What industry is Reef in?

Reef is in the hospitality industry.

What type of company is Reef?

Reef is a private company.

Who are Reef's competitors?

Reef competitors include Del's Lemonade, Golden Star Inc, Magic Services, River City Food Company, The Benjamin Hotel, Arg Holding, MH, MacKenzie Companies, PWS, Cloud Nine Ranch, Tenney Mountain Resort, Bee, Sun Holdings, Phoenix Inn Suites, Loyalty Vacation Homes, Easter Bunny, Atlantic Coast Foods, Marcus Corporation, Oak Point, West Coast Limousine.

Who works at Reef?

Dave Gatto (President)

Where is Reef's headquarters?

Reef's headquarters is in Carlsbad, CA.

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Updated December 31, 2020

Zippia gives an in-depth look into the details of Reef, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Reef. The employee data is based on information from people who have self-reported their past or current employments at Reef. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Reef and its employees or that of Zippia.

Reef may also be known as or be related to REEF HLDGS CORP, Reef, Reef Holdings Corporation and The Reef Company.