What does a regional accounts manager do?
A regional accounts manager specializes in overseeing the account operations within a region or particular area. They are primarily responsible for nurturing new and existing accounts by developing opportunities and strategies, maintaining good relationships with vendors and suppliers, and supervising contracts and client applications. Furthermore, as a regional manager, it is essential to lead and encourage the workforce in the joint effort to reach sales goals and customer satisfaction, all while implementing the policies and regulations of the company.
Regional accounts manager responsibilities
Here are examples of responsibilities from real regional accounts manager resumes:
- Achieve geographic and population expansion by selling multi-year SaaS contracts across the arena.
- Create a pipeline of business and manage the contact through online spreadsheets, CRM interfaces, and other tools necessary.
- Manage several OEM media opportunities from artwork requirements to budget/forecast with factory in UK.
- Manage and maintain one on one relationship with key distributors and distributor sales representatives within assign territory.
- Work daily with strategy of accounts and participate in all aspects within the ADP account process.
- Start position with nothing but a phone and a database selling ERP systems to automotive suppliers.
- Use of CRM system to record all sales happenings and future sales calls, presentations and follow up activities.
- Provide vital resources and inform clinics of changes in Medicare conditions and amendments to buy and bill drug reimbursements.
- Liaise between medical providers and insurance companies to resolve payment discrepancies on patient accounts, including Medicare and Medicaid.
- Provide guidance on organizational transformation require to support cloud initiatives
- Generate business with retail, healthcare and medical professionals through cold calls and effective business to business presentations.
- Expand manufacturer product offering into independent distributors to include safety, Internet and janitorial products while maintaining existing client base.
- Organize and deliver faculty presentations and workshops relate to services and technology with the use of PowerPoint and online demonstrations.
- Perform tracking and forecasting utilizing SalesForce.com.
- Maintain all sales opportunities in the sales automation tool SalesForce.com
Regional accounts manager skills and personality traits
We calculated that 10% of Regional Accounts Managers are proficient in Customer Service, Patients, and Account Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Regional Accounts Managers that have these skills listed on their resume here:
- Customer Service, 10%
Developed and implemented training programs, including Standard Operating Procedures, Deployment Plans, Diagnostic Troubleshooting and Customer Service Resolution guidelines.
- Patients, 8%
Completed the identification and facilitation of transitioning patients in hospitals and provided clinical support/training.
- Account Management, 8%
Direct sales and business development functions, including key account management, customer relationship development, pricing negotiations and order fulfillment.
- CRM, 5%
Maintain detailed sales and account information in corporate Customer Relationship Management (CRM) system in support of cross-departmental business intelligence.
- Salesforce, 5%
Maintained all sales opportunities in the sales automation tool SalesForce.com
- Sales Process, 4%
Maximize sales performance by participating in sales process, assessing opportunities, and preparing field analysis reports for senior management.
Common skills that a regional accounts manager uses to do their job include "customer service," "patients," and "account management." You can find details on the most important regional accounts manager responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a regional accounts manager to have is analytical skills. Their role and responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Regional accounts managers often use analytical skills in their day-to-day job, as shown by this real resume: "direct sales of online rental/apartment data base and residential property website services. "
Communication skills. Another essential skill to perform regional accounts manager duties is communication skills. Regional accounts managers responsibilities require that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Regional accounts managers also use communication skills in their role according to a real resume snippet: "keep clear communications with internal & external customers to support territory sales. "
Customer-service skills. This is an important skill for regional accounts managers to perform their duties. For an example of how regional accounts manager responsibilities depend on this skill, consider that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a regional accounts manager: "performed direct sales calls & technical presentations with potential customers and engineering firms. ".
Leadership skills. For certain regional accounts manager responsibilities to be completed, the job requires competence in "leadership skills." The day-to-day duties of a regional accounts manager rely on this skill, as "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." For example, this snippet was taken directly from a resume about how this skill applies to what regional accounts managers do: "recognized internally and externally for excellent customer service and leadership with advertisers and agencies. "
The three companies that hire the most regional accounts managers are:
- Danaher69 regional accounts managers jobs
- ABM Industries55 regional accounts managers jobs
- Trellix51 regional accounts managers jobs
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Compare different regional accounts managers
Regional accounts manager vs. Manager, account executive
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
There are some key differences in the responsibilities of each position. For example, regional accounts manager responsibilities require skills like "patients," "crm," "salesforce," and "customer relationships." Meanwhile a typical manager, account executive has skills in areas such as "virtualization," "post sales," "sales territory," and "account executives." This difference in skills reveals the differences in what each career does.
Managers, account executive really shine in the technology industry with an average salary of $87,422. Comparatively, regional accounts managers tend to make the most money in the pharmaceutical industry with an average salary of $127,962.On average, managers, account executive reach similar levels of education than regional accounts managers. Managers, account executive are 0.1% more likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Regional accounts manager vs. Account executive/sales manager
An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.
In addition to the difference in salary, there are some other key differences worth noting. For example, regional accounts manager responsibilities are more likely to require skills like "patients," "crm," "salesforce," and "customer relationships." Meanwhile, an account executive/sales manager has duties that require skills in areas such as "account executives," "sales professionals," "real estate," and "business sales." These differences highlight just how different the day-to-day in each role looks.
Account executive/sales managers may earn a lower salary than regional accounts managers, but account executive/sales managers earn the most pay in the media industry with an average salary of $51,472. On the other hand, regional accounts managers receive higher pay in the pharmaceutical industry, where they earn an average salary of $127,962.Average education levels between the two professions vary. Account executive/sales managers tend to reach similar levels of education than regional accounts managers. In fact, they're 0.5% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for regional accounts managers in the next 3-5 years?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Regional accounts manager vs. Sales manager
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a regional accounts manager is likely to be skilled in "customer service," "patients," "salesforce," and "customer relationships," while a typical sales manager is skilled in "sales performance," "work ethic," "multitasking," and "sales associates."
Sales managers typically earn similar educational levels compared to regional accounts managers. Specifically, they're 1.2% less likely to graduate with a Master's Degree, and 0.0% less likely to earn a Doctoral Degree.Regional accounts manager vs. Technical sales manager
A technical sales manager is responsible for monitoring the sales techniques and performance of the sales team in selling technical services and systems to the customers. Technical sales managers coordinate with clients to discuss and negotiate offers of new products and services. They also identify business opportunities by analyzing current technology trends from public demands to generate more revenue resources and increase the company's profits. A technical sales manager facilitates and plans sales training and programs to maximize staff's efficiency and productivity.
Types of regional accounts manager
Updated January 8, 2025
