What does a regional business manager do?
A regional business manager is responsible for monitoring the overall business transactions and sales performance of a company within the designated region. Regional business managers review and negotiate business contracts with existing and potential clients and acknowledge their requests according to business regulations. They respond to the clients' inquiries and concerns regarding the company's services and discuss campaigns with the marketing and sales department. A regional business manager must have excellent communication and leadership skills, especially in handling the staff's performance and facilitating programs to reach their maximum potential and productivity.
Regional business manager responsibilities
Here are examples of responsibilities from real regional business manager resumes:
- Manage a 100K yearly regional budget for maximum ROI through organization, coaching and analysis.
- Manage entire office sales process through product ordering and successful office reimbursement including Medicare.
- Provide clinical case management and assessment services to all patients admit from manage care organizations.
- Identify and leverage strategic opportunities within the managed markets customer base, allowing for advantageous positioning and customer development.
- Educate clinics on Medicare reimbursement procedures and updates on Medicare legislation.
- Ensure management, troubleshooting and successful disposition of insurance and billing issues for patients seeking coverage.
- Key contributor to company's growth and expansion, which solidify position within electronic health records and subsequent healthcare information solutions.
- Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.
Regional business manager skills and personality traits
We calculated that 10% of Regional Business Managers are proficient in Patients, Regional Business, and Sales Strategies. They’re also known for soft skills such as Customer-service skills, Leadership skills, and Management skills.
We break down the percentage of Regional Business Managers that have these skills listed on their resume here:
- Patients, 10%
Ensured management, troubleshooting and successful disposition of insurance and billing issues for patients seeking coverage.
- Regional Business, 9%
Supervised regional business office while supplying administrative, operational, technological and complete financial oversight to nine elementary schools.
- Sales Strategies, 4%
Developed and executed targeted sales strategies.
- Medical Sales, 4%
Hired, trained and launched 6 medical sales representatives for new Women's Health division.
- HR, 4%
Worked with both internal and external HR, Executives, Coaches, and staff to identify needs and coordinate assignments.
- RBM, 4%
Conducted monthly meetings for RBM results of their territories: delinquency, credits, or credit holds.
Most regional business managers use their skills in "patients," "regional business," and "sales strategies" to do their jobs. You can find more detail on essential regional business manager responsibilities here:
Customer-service skills. To carry out their duties, the most important skill for a regional business manager to have is customer-service skills. Their role and responsibilities require that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Regional business managers often use customer-service skills in their day-to-day job, as shown by this real resume: "implemented a routing system that significantly improved customer/patient satisfaction and improved sales performance. "
Leadership skills. Many regional business manager duties rely on leadership skills. "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.," so a regional business manager will need this skill often in their role. This resume example is just one of many ways regional business manager responsibilities rely on leadership skills: "provided leadership in developing sales and marketing plan for insecticide product line. "
Communication skills. Lastly, "communication skills" is an important element of what a regional business manager does. Regional business manager responsibilities require this skill because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." This resume example highlights how regional business manager duties rely on this skill: "maintained communications across groups such as medical, reimbursement, market access, sales operations and marketing. "
The three companies that hire the most regional business managers are:
- Ernst & Young64 regional business managers jobs
- Hoffmann-LA Roche Inc21 regional business managers jobs
- Abbott12 regional business managers jobs
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Compare different regional business managers
Regional business manager vs. Business director
Business directors are responsible for overseeing the development of an organization's business goals and objectives. They typically work to increase business revenue, identify and develop business opportunities, and expand the company's presence and its brands. Other duties and responsibilities may include establishing effective company policies, goals, and sales targets, overseeing financial and budgetary activities, and identifying ways to minimize cost and boost financial performance. Business directors are also expected to negotiate contracts with clients and suppliers and propose and develop new partnerships.
There are some key differences in the responsibilities of each position. For example, regional business manager responsibilities require skills like "regional business," "sales strategies," "medical sales," and "hr." Meanwhile a typical business director has skills in areas such as "project management," "healthcare," "sigma," and "customer service." This difference in skills reveals the differences in what each career does.
Business directors really shine in the finance industry with an average salary of $129,623. Comparatively, regional business managers tend to make the most money in the pharmaceutical industry with an average salary of $130,242.business directors tend to reach similar levels of education than regional business managers. In fact, business directors are 4.9% more likely to graduate with a Master's Degree and 3.4% more likely to have a Doctoral Degree.Regional business manager vs. Business development account manager
A business development account manager is in charge of developing strategies to identify new business and client opportunities, ensuring sales growth and customer satisfaction. They typically perform research and analysis to gather data, coordinate with analysts and experts, produce sales and progress reports, and maintain records of all transactions. Furthermore, a business development account manager must build positive relationships with clients and secure sales by reaching out to customers through calls, correspondence, or appointments. They may offer products and services, process payments, and handle inquiries or concerns.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that regional business manager responsibilities requires skills like "patients," "regional business," "medical sales," and "rbm." But a business development account manager might use other skills in their typical duties, such as, "customer service," "customer relationships," "salesforce," and "lead generation."
In general, business development account managers achieve similar levels of education than regional business managers. They're 4.1% less likely to obtain a Master's Degree while being 3.4% less likely to earn a Doctoral Degree.Regional business manager vs. Business development sales manager
A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients. A business development sales manager may also tailor payment plans, process billing, participate in various marketing initiatives, and produce progress reports. Furthermore, it is essential to ensure customer satisfaction and build positive relationships to strengthen the company's client base.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from regional business manager resumes include skills like "patients," "regional business," "rbm," and "direct reports," whereas a business development sales manager is more likely to list skills in "customer service," "healthcare," "salesforce," and "cold calls. "
Business development sales managers earn the highest salary when working in the professional industry, where they receive an average salary of $130,807. Comparatively, regional business managers have the highest earning potential in the pharmaceutical industry, with an average salary of $130,242.Most business development sales managers achieve a similar degree level compared to regional business managers. For example, they're 2.9% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Regional business manager vs. Regional director
The primary role of regional directors is to oversee and provide guidance to the managers that report to them. They coordinate with employees to discuss business progress and create strategies to accomplish the company's goals. It is their responsibility to oversee the recruitment and training of staff and implement a marketing strategy to maximize sales and profitability. It is also their responsibility to identify and address staff performance issues and collaborate with department teams on market growth opportunities.
Types of regional business manager
Updated January 8, 2025
