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Regional channel manager vs channel manager

The differences between regional channel managers and channel managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional channel manager and a channel manager. Additionally, a channel manager has an average salary of $87,573, which is higher than the $78,376 average annual salary of a regional channel manager.

The top three skills for a regional channel manager include regional channel, sales process and channel sales. The most important skills for a channel manager are customer service, CRM, and digital marketing.

Regional channel manager vs channel manager overview

Regional Channel ManagerChannel Manager
Yearly salary$78,376$87,573
Hourly rate$37.68$42.10
Growth rate5%5%
Number of jobs94,082106,753
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a regional channel manager do?

Regional channel managers work to maintain relationships with partners in a specific territory. Their goals are to improve consumption, implement presentations for customers, monitor account profiles, and track the activities of their competitors. All of this is while keeping in communication with resellers to grow shares in their regional markets.

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

Regional channel manager vs channel manager salary

Regional channel managers and channel managers have different pay scales, as shown below.

Regional Channel ManagerChannel Manager
Average salary$78,376$87,573
Salary rangeBetween $56,000 And $109,000Between $63,000 And $121,000
Highest paying City-Sunnyvale, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Professional

Differences between regional channel manager and channel manager education

There are a few differences between a regional channel manager and a channel manager in terms of educational background:

Regional Channel ManagerChannel Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Regional channel manager vs channel manager demographics

Here are the differences between regional channel managers' and channel managers' demographics:

Regional Channel ManagerChannel Manager
Average age4646
Gender ratioMale, 85.5% Female, 14.5%Male, 70.1% Female, 29.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between regional channel manager and channel manager duties and responsibilities

Regional channel manager example responsibilities.

  • Manage strategic channel and OEM partners.
  • Manage marketing budget within company guidelines and assess ROI on all expenditures.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Implement sales contests, calculating ROI, and increasing MSS on Intel base products.
  • Maintain accurate forecast-update CRM of expect opportunities, sales pipeline, and deal closing on regular basis.
  • Key contributor to company's growth and expansion, which solidify position within electronic health records and subsequent healthcare information solutions.
  • Show more

Channel manager example responsibilities.

  • Use SalesForce to keep track of customers and prospective leads information.
  • Manage social media advertising, SEO and PCP advertising as part of daily tasks.
  • Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
  • Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
  • Launch and manage the domestic distribution go-to-market channel strategy.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Show more

Regional channel manager vs channel manager skills

Common regional channel manager skills
  • Regional Channel, 9%
  • Sales Process, 9%
  • Channel Sales, 9%
  • Channel Marketing, 8%
  • Customer Satisfaction, 7%
  • Sales Targets, 5%
Common channel manager skills
  • Customer Service, 7%
  • CRM, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
  • Channel Marketing, 4%
  • Cloud, 4%

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