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Regional channel manager vs regional marketing manager

The differences between regional channel managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional channel manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $78,376 average annual salary of a regional channel manager.

The top three skills for a regional channel manager include regional channel, sales process and channel sales. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Regional channel manager vs regional marketing manager overview

Regional Channel ManagerRegional Marketing Manager
Yearly salary$78,376$85,217
Hourly rate$37.68$40.97
Growth rate5%10%
Number of jobs94,082115,987
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age4639
Years of experience810

What does a regional channel manager do?

Regional channel managers work to maintain relationships with partners in a specific territory. Their goals are to improve consumption, implement presentations for customers, monitor account profiles, and track the activities of their competitors. All of this is while keeping in communication with resellers to grow shares in their regional markets.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Regional channel manager vs regional marketing manager salary

Regional channel managers and regional marketing managers have different pay scales, as shown below.

Regional Channel ManagerRegional Marketing Manager
Average salary$78,376$85,217
Salary rangeBetween $56,000 And $109,000Between $62,000 And $116,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-AbbVie
Best paying industry-Construction

Differences between regional channel manager and regional marketing manager education

There are a few differences between a regional channel manager and a regional marketing manager in terms of educational background:

Regional Channel ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Regional channel manager vs regional marketing manager demographics

Here are the differences between regional channel managers' and regional marketing managers' demographics:

Regional Channel ManagerRegional Marketing Manager
Average age4639
Gender ratioMale, 85.5% Female, 14.5%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between regional channel manager and regional marketing manager duties and responsibilities

Regional channel manager example responsibilities.

  • Manage strategic channel and OEM partners.
  • Manage marketing budget within company guidelines and assess ROI on all expenditures.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Implement sales contests, calculating ROI, and increasing MSS on Intel base products.
  • Maintain accurate forecast-update CRM of expect opportunities, sales pipeline, and deal closing on regular basis.
  • Key contributor to company's growth and expansion, which solidify position within electronic health records and subsequent healthcare information solutions.
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Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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Regional channel manager vs regional marketing manager skills

Common regional channel manager skills
  • Regional Channel, 9%
  • Sales Process, 9%
  • Channel Sales, 9%
  • Channel Marketing, 8%
  • Customer Satisfaction, 7%
  • Sales Targets, 5%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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