How To Become A Regional Director Of Sales & Marketing: What It Is and Career Path

What is a regional director of sales & marketing and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Bill Thorne

Regional directors of sales and marketing are responsible for supporting the marketing department from the pre-sales process to post-sales. They prepare the annual departmental budget and make appropriate staffing recommendations. They also perform supervisory tasks, which include hiring, terminating, and conducting performance evaluations. Asides from that, they identify and analyze the competitive marketplace. Also, they ensure that the region meets set goals and objectives. Additionally, they direct sales efforts for the assigned region.

Applicants must possess at least a bachelor's degree in a related discipline with at least five years of relevant work experience. You must possess communication, organization, presentation, customer service, and organization skills. You must also be familiar with every aspect of sales and marketing. Also, you must be proficient in Microsoft Office and customer relationship management (CRM) databases. These experts make an average annual salary of $106,403. It falls between $74,000 and $153,000.

What general advice would you give to a regional director of sales & marketing?

Bill Thorne

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.

ScoreRegional Director Of Sales & MarketingUS Average

Salary

8.3

Avg. Salary $127,395

Avg. Salary $59,228

Stability level

6.4

Growth rate 5%

Growth rate 0.3%

Diversity

2.7

Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 47.46%

male 52.54%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress level

6.4

Stress level is manageable

7.1 - high

Complexity level

8.7

Complexity level is advanced

7 - challenging

Work life balance

4.4

Work life balance is poor

6.4 - fair

Key steps to become a regional director of sales & marketing

Explore regional director of sales & marketing education requirements

Most common regional director of sales & marketing degrees

Bachelor's

73.8 %

Master's

11.8 %

Associate

11.0 %

Start to develop specific regional director of sales & marketing skills

Skills	Percentages
Sales Plan	12.26%
Team Training	10.87%
Regional Sales	5.95%
Community Outreach	5.53%
Sales Strategies	4.74%

Complete relevant regional director of sales & marketing training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New regional directors of sales & marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a regional director of sales & marketing based on U.S. Bureau of Labor Statistics data and data from real regional director of sales & marketing resumes.

Research regional director of sales & marketing duties and responsibilities

Negotiate first ever manage Medicaid contract base on new method of reimbursement.
Provide superior sales follow-up, industry conference support and product education, administration include CRM and expense maintenance.
Promote the sales of books and other print materials through various distributors and resellers.

Get regional director of sales & marketing experience

Generally, it takes 6-8 years to become a regional director of sales & marketing. The most common roles before becoming a regional director of sales & marketing include director of sales and marketing, director of sales team lead and sales manager.

Prepare your regional director of sales & marketing resume

When your background is strong enough, you can start writing your regional director of sales & marketing resume.

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