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Become A Regional Director Of Sales & Marketing

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Working As A Regional Director Of Sales & Marketing

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $114,000

    Average Salary

What Does A Regional Director Of Sales & Marketing Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Regional Director Of Sales & Marketing

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Average Length of Employment
Director Of Sales 3.6 years
Top Careers Before Regional Director Of Sales & Marketing
Top Careers After Regional Director Of Sales & Marketing
Consultant 3.3%
President 2.9%
Owner 2.7%
Director 2.4%

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Top Skills for A Regional Director Of Sales & Marketing

  1. Sales Goals
  2. Revenue Growth
  3. Room Hotel
You can check out examples of real life uses of top skills on resumes here:
  • Developed property sales goals and mentors Director of Sales and sales team with weekly/monthly/yearly action plans.
  • Strengthened strategic partnership with AAA Motor Club, resulting in 24% revenue growth for Renaissance brand.
  • Dedicated to exceptional customer service; Able to cultivate positive rapport and nurture relationships by offering service beyond expectation.
  • Implemented a new advertising campaign and continually developed ads and collateral materials for all residences to increase market share.
  • Conducted market research and analysis for new business development and acquisition strategies.

Regional Director Of Sales & Marketing Demographics

Gender

Male

47.7%

Female

42.8%

Unknown

9.5%
Ethnicity

White

65.2%

Hispanic or Latino

14.1%

Black or African American

11.3%

Asian

5.6%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

57.9%

French

10.5%

Portuguese

5.3%

Chinese

5.3%

German

5.3%

Japanese

5.3%

Cheyenne

5.3%

Mandarin

5.3%
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Regional Director Of Sales & Marketing Education

Schools

Arizona State University

10.7%

University of Phoenix

7.8%

Texas A&M University

6.8%

Ohio University -

5.8%

Sam Houston State University

5.8%

Northeastern University

5.8%

University of New Hampshire

4.9%

Pennsylvania State University

4.9%

University of Southern California

4.9%

Washington State University

4.9%

Syracuse University

3.9%

University of Florida

3.9%

University of North Carolina at Greensboro

3.9%

Texas State University

3.9%

Cornell University

3.9%

University of Washington

3.9%

Florida International University

3.9%

Iowa State University

3.9%

Indiana Wesleyan University

3.9%

University of Alabama

2.9%
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Majors

Business

36.2%

Marketing

13.7%

Management

6.6%

Hospitality Management

5.6%

Communication

4.8%

General Sales

4.6%

Political Science

3.1%

Finance

3.1%

Nursing

2.9%

Psychology

2.9%

Social Work

2.3%

Health Care Administration

2.1%

Specialized Sales And Merchandising

1.9%

Education

1.7%

Real Estate

1.7%

Public Relations

1.7%

Elementary Education

1.4%

Criminal Justice

1.4%

Business Communications

1.2%

Graphic Design

1.2%
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Degrees

Bachelors

51.8%

Other

18.6%

Masters

17.6%

Associate

6.5%

Certificate

3.8%

Doctorate

1.2%

License

0.5%

Diploma

0.2%
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Top Regional Director Of Sales & Marketing Employers

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Regional Director Of Sales & Marketing Videos

Career Advice on becoming a Sales and Marketing Manager & Volunteer Mentor by Keith J (Full Version)

Career Advice on becoming a Sales and Marketing Manager by Sarah B (Full Version)

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