How to hire a regional director of sales & marketing

How to hire a regional director of sales & marketing, step by step

Here's a step-by-step regional director of sales & marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional director of sales & marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional director of sales & marketing
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The regional director of sales & marketing hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A regional director of sales & marketing's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional directors of sales & marketing from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of regional directors of sales & marketing.

   Type of Regional Director Of Sales & Marketing	Description	Hourly rate
   Regional Director Of Sales & Marketing	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$40-91
   Marketing Director	Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing... Show more	$32-92
   Head Of Sales	The head of sales is primarily responsible for overseeing the sales performance of a company and devising strategies to optimize practices. Their responsibilities typically revolve around monitoring the progress of every sales effort, setting objectives and deadlines, performing research and analysis to identify sales opportunities, and coordinating with different departments to improve procedures and reach sales targets... Show more	$52-119

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Sales Plan
   • Team Training
   • Regional Sales
   • Community Outreach
   • Sales Strategies
   • Press Releases
   • Revenue Growth
   • Sales Process
   • Hotel Properties
   • Sales Efforts
   • Account Management
   • Census Development
   • Market Research
   • Market Analysis

   Check all skills

   Responsibilities:

   • Negotiate first ever manage Medicaid contract base on new method of reimbursement.
   • Provide superior sales follow-up, industry conference support and product education, administration include CRM and expense maintenance.
   • Promote the sales of books and other print materials through various distributors and resellers.

3. Make a budget

   Including a salary range in your regional director of sales & marketing job description is one of the best ways to attract top talent. A regional director of sales & marketing can vary based on:

   • Location. For example, regional directors of sales & marketing' average salary in alaska is 46% less than in california.
   • Seniority. Entry-level regional directors of sales & marketing 56% less than senior-level regional directors of sales & marketing.
   • Certifications. A regional director of sales & marketing with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a regional director of sales & marketing's salary.

   Average regional director of sales & marketing salary

   $127,395yearly

   $61.25 hourly rate

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   Entry-level regional director of sales & marketing salary

   $84,000 yearly salary

   Updated January 3, 2026

4. Writing a regional director of sales & marketing job description

   A good regional director of sales & marketing job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a regional director of sales & marketing job description:

   Regional director of sales & marketing job description example

   Carillon Assisted Living is actively seeking a sales-driven, success-motivated Raleigh-based Regional Director of Marketing , for its new brand, Calyx Senior Living . The Regional Director of Marketing will oversee census generation in our Triangle-area assisted living communities, including our newest community in North Durham, our soon to be open community in Fuquay-Varina and those under development in Apex and North Raleigh.
   
   The Regional Director of Marketing plays an integral role in supporting Carillon's business by driving sales success, regularly interacting directly with both senior leadership team while managing sales activities at all communities, both open and in pre-opening.
   
   Regional Director of Marketing Responsibilities
   

   • Drive census by working on site at communities with the teams.
   • Manage sales performance of the teams at the communities.
   • Ensure the teams meet or exceed marketing standards including lead generation, calls, tours, external networking and events necessary to achieve census goals.
   • Hire and evaluate sales people based on their proven ability to generate leads, get deposits and generate census.
   • Train community Marketing Directors to refine the sales skills and habits necessary to become world class sales performers.
   • Oversee and review the quarterly sales and marketing planning process.
   • Routinely analyze and report on both community and market trends, challenges and opportunities.

   
   Minimum Qualifications
   

   • Strong sales management experience with a minimum of 2 years in a multi-site or regional sales management position in the senior living or related industries.
   • Must demonstrate strong analytical skills to assess sales and market performance. Must be proficient in using a CRM as well as MS Office software including Excel.
   • Must demonstrate strong track record of results delivery, accountability and management to performance benchmarks.
   • Bachelor's degree from an accredited college or university.
   • Regional travel, while currently focused in the Raleigh Durham market, should be anticipated, with as much as 80% of a regional's time spent in communities.
   • COVID-19 Vaccine and Booster Required.

   
   If you have strong sales experience and management skills, and are interested in being a foundational Carillon Regional Director of Marketing with career advancement potential, please apply here.

   Copy this example

   

5. Post your job

   There are a few common ways to find regional directors of sales & marketing for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your regional director of sales & marketing job on Zippia to find and recruit regional director of sales & marketing candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting regional directors of sales & marketing requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional director of sales & marketing

   Once you've decided on a perfect regional director of sales & marketing candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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