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Regional director of sales & marketing vs national sales director

The differences between regional directors of sales & marketing and national sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional director of sales & marketing and a national sales director. Additionally, a regional director of sales & marketing has an average salary of $127,395, which is higher than the $99,665 average annual salary of a national sales director.

The top three skills for a regional director of sales & marketing include sales plan, team training and regional sales. The most important skills for a national sales director are CRM, healthcare, and business development.

Regional director of sales & marketing vs national sales director overview

Regional Director Of Sales & MarketingNational Sales Director
Yearly salary$127,395$99,665
Hourly rate$61.25$47.92
Growth rate5%5%
Number of jobs127,38399,107
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a regional director of sales & marketing do?

A regional director of sales and marketing is known as a mid-rank manager who oversees business operations including revenue generation strategies in multiple stores and retail outlets within his/her /her assigned region. His/her responsibilities involve sales and marketing programs that establish sales quotas and territories, cost control, and assess sales performance. He/she is the one who implements competitive marketing strategies that develop products and services that best suits customer needs and maximize revenue.

What does a national sales director do?

A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

Regional director of sales & marketing vs national sales director salary

Regional directors of sales & marketing and national sales directors have different pay scales, as shown below.

Regional Director Of Sales & MarketingNational Sales Director
Average salary$127,395$99,665
Salary rangeBetween $84,000 And $191,000Between $73,000 And $135,000
Highest paying City-Mountain View, CA
Highest paying state-California
Best paying company-Cargill
Best paying industry-Pharmaceutical

Differences between regional director of sales & marketing and national sales director education

There are a few differences between a regional director of sales & marketing and a national sales director in terms of educational background:

Regional Director Of Sales & MarketingNational Sales Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Regional director of sales & marketing vs national sales director demographics

Here are the differences between regional directors of sales & marketing' and national sales directors' demographics:

Regional Director Of Sales & MarketingNational Sales Director
Average age4646
Gender ratioMale, 52.5% Female, 47.5%Male, 75.9% Female, 24.1%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between regional director of sales & marketing and national sales director duties and responsibilities

Regional director of sales & marketing example responsibilities.

  • Negotiate first ever manage Medicaid contract base on new method of reimbursement.
  • Provide superior sales follow-up, industry conference support and product education, administration include CRM and expense maintenance.
  • Promote the sales of books and other print materials through various distributors and resellers.

National sales director example responsibilities.

  • Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Develop key POS material to assist the sales force across the country.
  • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
  • Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
  • Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.
  • Show more

Regional director of sales & marketing vs national sales director skills

Common regional director of sales & marketing skills
  • Sales Plan, 12%
  • Team Training, 11%
  • Regional Sales, 6%
  • Community Outreach, 6%
  • Sales Strategies, 5%
  • Press Releases, 4%
Common national sales director skills
  • CRM, 9%
  • Healthcare, 9%
  • Business Development, 5%
  • Product Development, 5%
  • Revenue Growth, 5%
  • Salesforce, 4%

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