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Regional director of sales & marketing vs regional marketing manager

The differences between regional directors of sales & marketing and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional director of sales & marketing, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional director of sales & marketing has an average salary of $127,395, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a regional director of sales & marketing include sales plan, team training and regional sales. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Regional director of sales & marketing vs regional marketing manager overview

Regional Director Of Sales & MarketingRegional Marketing Manager
Yearly salary$127,395$85,217
Hourly rate$61.25$40.97
Growth rate5%10%
Number of jobs127,383115,987
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age4639
Years of experience810

What does a regional director of sales & marketing do?

A regional director of sales and marketing is known as a mid-rank manager who oversees business operations including revenue generation strategies in multiple stores and retail outlets within his/her /her assigned region. His/her responsibilities involve sales and marketing programs that establish sales quotas and territories, cost control, and assess sales performance. He/she is the one who implements competitive marketing strategies that develop products and services that best suits customer needs and maximize revenue.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Regional director of sales & marketing vs regional marketing manager salary

Regional directors of sales & marketing and regional marketing managers have different pay scales, as shown below.

Regional Director Of Sales & MarketingRegional Marketing Manager
Average salary$127,395$85,217
Salary rangeBetween $84,000 And $191,000Between $62,000 And $116,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-AbbVie
Best paying industry-Construction

Differences between regional director of sales & marketing and regional marketing manager education

There are a few differences between a regional director of sales & marketing and a regional marketing manager in terms of educational background:

Regional Director Of Sales & MarketingRegional Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Regional director of sales & marketing vs regional marketing manager demographics

Here are the differences between regional directors of sales & marketing' and regional marketing managers' demographics:

Regional Director Of Sales & MarketingRegional Marketing Manager
Average age4639
Gender ratioMale, 52.5% Female, 47.5%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between regional director of sales & marketing and regional marketing manager duties and responsibilities

Regional director of sales & marketing example responsibilities.

  • Negotiate first ever manage Medicaid contract base on new method of reimbursement.
  • Provide superior sales follow-up, industry conference support and product education, administration include CRM and expense maintenance.
  • Promote the sales of books and other print materials through various distributors and resellers.

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Regional director of sales & marketing vs regional marketing manager skills

Common regional director of sales & marketing skills
  • Sales Plan, 12%
  • Team Training, 11%
  • Regional Sales, 6%
  • Community Outreach, 6%
  • Sales Strategies, 5%
  • Press Releases, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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