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The differences between regional directors of sales & marketing and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional director of sales & marketing, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a regional director of sales & marketing has an average salary of $127,395, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a regional director of sales & marketing include sales plan, team training and regional sales. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Regional Director Of Sales & Marketing | Sales And Marketing Manager | |
| Yearly salary | $127,395 | $81,953 |
| Hourly rate | $61.25 | $39.40 |
| Growth rate | 5% | 10% |
| Number of jobs | 127,383 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A regional director of sales and marketing is known as a mid-rank manager who oversees business operations including revenue generation strategies in multiple stores and retail outlets within his/her /her assigned region. His/her responsibilities involve sales and marketing programs that establish sales quotas and territories, cost control, and assess sales performance. He/she is the one who implements competitive marketing strategies that develop products and services that best suits customer needs and maximize revenue.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Regional directors of sales & marketing and sales and marketing managers have different pay scales, as shown below.
| Regional Director Of Sales & Marketing | Sales And Marketing Manager | |
| Average salary | $127,395 | $81,953 |
| Salary range | Between $84,000 And $191,000 | Between $43,000 And $154,000 |
| Highest paying City | - | Yonkers, NY |
| Highest paying state | - | New York |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a regional director of sales & marketing and a sales and marketing manager in terms of educational background:
| Regional Director Of Sales & Marketing | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between regional directors of sales & marketing' and sales and marketing managers' demographics:
| Regional Director Of Sales & Marketing | Sales And Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |