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Regional director of sales & marketing vs sales and marketing manager

The differences between regional directors of sales & marketing and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional director of sales & marketing, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a regional director of sales & marketing has an average salary of $127,395, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a regional director of sales & marketing include sales plan, team training and regional sales. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Regional director of sales & marketing vs sales and marketing manager overview

Regional Director Of Sales & MarketingSales And Marketing Manager
Yearly salary$127,395$81,953
Hourly rate$61.25$39.40
Growth rate5%10%
Number of jobs127,383151,042
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Average age4639
Years of experience810

What does a regional director of sales & marketing do?

A regional director of sales and marketing is known as a mid-rank manager who oversees business operations including revenue generation strategies in multiple stores and retail outlets within his/her /her assigned region. His/her responsibilities involve sales and marketing programs that establish sales quotas and territories, cost control, and assess sales performance. He/she is the one who implements competitive marketing strategies that develop products and services that best suits customer needs and maximize revenue.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Regional director of sales & marketing vs sales and marketing manager salary

Regional directors of sales & marketing and sales and marketing managers have different pay scales, as shown below.

Regional Director Of Sales & MarketingSales And Marketing Manager
Average salary$127,395$81,953
Salary rangeBetween $84,000 And $191,000Between $43,000 And $154,000
Highest paying City-Yonkers, NY
Highest paying state-New York
Best paying company-Meta
Best paying industry-Technology

Differences between regional director of sales & marketing and sales and marketing manager education

There are a few differences between a regional director of sales & marketing and a sales and marketing manager in terms of educational background:

Regional Director Of Sales & MarketingSales And Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Regional director of sales & marketing vs sales and marketing manager demographics

Here are the differences between regional directors of sales & marketing' and sales and marketing managers' demographics:

Regional Director Of Sales & MarketingSales And Marketing Manager
Average age4639
Gender ratioMale, 52.5% Female, 47.5%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between regional director of sales & marketing and sales and marketing manager duties and responsibilities

Regional director of sales & marketing example responsibilities.

  • Negotiate first ever manage Medicaid contract base on new method of reimbursement.
  • Provide superior sales follow-up, industry conference support and product education, administration include CRM and expense maintenance.
  • Promote the sales of books and other print materials through various distributors and resellers.

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Regional director of sales & marketing vs sales and marketing manager skills

Common regional director of sales & marketing skills
  • Sales Plan, 12%
  • Team Training, 11%
  • Regional Sales, 6%
  • Community Outreach, 6%
  • Sales Strategies, 5%
  • Press Releases, 4%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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