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Regional director of sales & marketing vs senior director of marketing

The differences between regional directors of sales & marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional director of sales & marketing, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $127,395 average annual salary of a regional director of sales & marketing.

The top three skills for a regional director of sales & marketing include sales plan, team training and regional sales. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Regional director of sales & marketing vs senior director of marketing overview

Regional Director Of Sales & MarketingSenior Director Of Marketing
Yearly salary$127,395$159,916
Hourly rate$61.25$76.88
Growth rate5%10%
Number of jobs127,383106,180
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age4639
Years of experience810

What does a regional director of sales & marketing do?

A regional director of sales and marketing is known as a mid-rank manager who oversees business operations including revenue generation strategies in multiple stores and retail outlets within his/her /her assigned region. His/her responsibilities involve sales and marketing programs that establish sales quotas and territories, cost control, and assess sales performance. He/she is the one who implements competitive marketing strategies that develop products and services that best suits customer needs and maximize revenue.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Regional director of sales & marketing vs senior director of marketing salary

Regional directors of sales & marketing and senior directors of marketing have different pay scales, as shown below.

Regional Director Of Sales & MarketingSenior Director Of Marketing
Average salary$127,395$159,916
Salary rangeBetween $84,000 And $191,000Between $112,000 And $226,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Washington Prime Group
Best paying industry-Media

Differences between regional director of sales & marketing and senior director of marketing education

There are a few differences between a regional director of sales & marketing and a senior director of marketing in terms of educational background:

Regional Director Of Sales & MarketingSenior Director Of Marketing
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Regional director of sales & marketing vs senior director of marketing demographics

Here are the differences between regional directors of sales & marketing' and senior directors of marketing' demographics:

Regional Director Of Sales & MarketingSenior Director Of Marketing
Average age4639
Gender ratioMale, 52.5% Female, 47.5%Male, 57.9% Female, 42.1%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between regional director of sales & marketing and senior director of marketing duties and responsibilities

Regional director of sales & marketing example responsibilities.

  • Negotiate first ever manage Medicaid contract base on new method of reimbursement.
  • Provide superior sales follow-up, industry conference support and product education, administration include CRM and expense maintenance.
  • Promote the sales of books and other print materials through various distributors and resellers.

Senior director of marketing example responsibilities.

  • Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
  • Create and lead WW standard deployment of marketing tools for EMEA and APAC.
  • Manage and initiate the development of first marketing department for regional start-up healthcare chain.
  • Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
  • Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
  • Show more

Regional director of sales & marketing vs senior director of marketing skills

Common regional director of sales & marketing skills
  • Sales Plan, 12%
  • Team Training, 11%
  • Regional Sales, 6%
  • Community Outreach, 6%
  • Sales Strategies, 5%
  • Press Releases, 4%
Common senior director of marketing skills
  • Digital Marketing, 19%
  • Email Marketing, 7%
  • SR, 7%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
  • Market Research, 4%

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