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Become A Regional Manager

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Working As A Regional Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $89,000

    Average Salary

What Does A Regional Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Regional Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Regional Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Regional Manager 4.0 years
Regional Director 3.6 years
Top Careers Before Regional Manager
Manager 6.5%
Owner 3.0%
Top Careers After Regional Manager
Owner 5.7%
Manager 5.7%
Consultant 3.8%
Director 3.5%
President 3.4%

Do you work as a Regional Manager?

Regional Manager Demographics

Gender

Male

67.2%

Female

25.2%

Unknown

7.6%
Ethnicity

White

62.8%

Hispanic or Latino

15.2%

Black or African American

11.4%

Asian

6.8%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

54.5%

French

7.9%

Portuguese

7.0%

German

3.9%

Italian

3.4%

Chinese

3.4%

Japanese

3.1%

Russian

3.0%

Mandarin

2.4%

Carrier

2.4%

Arabic

2.1%

Korean

1.7%

Hebrew

0.9%

Cantonese

0.8%

Turkish

0.7%

Polish

0.7%

Romanian

0.6%

Dutch

0.6%

Vietnamese

0.6%

Greek

0.6%
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Regional Manager Education

Schools

University of Phoenix

24.9%

Arizona State University

5.6%

Pennsylvania State University

5.6%

Michigan State University

5.4%

Ohio State University

5.2%

University of Houston

4.7%

Florida State University

4.4%

Texas A&M University

4.1%

University of Georgia

3.8%

University of Texas at Austin

3.5%

Brigham Young University

3.4%

San Diego State University

3.4%

Purdue University

3.4%

Northeastern University

3.4%

University of Washington

3.3%

University of Florida

3.2%

Georgia State University

3.2%

University of Alabama

3.2%

University of Utah

3.1%

Eastern Michigan University

3.1%
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Majors

Business

43.2%

Marketing

8.7%

Management

7.1%

Finance

4.3%

Communication

4.2%

Psychology

3.7%

Accounting

3.1%

Political Science

3.1%

Education

2.9%

Criminal Justice

2.8%

Economics

2.1%

Nursing

1.9%

Human Resources Management

1.8%

Health Care Administration

1.7%

Electrical Engineering

1.6%

General Sales

1.6%

Computer Science

1.6%

Biology

1.5%

General Studies

1.5%

English

1.5%
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Degrees

Bachelors

47.0%

Other

21.9%

Masters

18.1%

Associate

7.4%

Certificate

2.7%

Doctorate

1.6%

Diploma

0.7%

License

0.6%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$89,000
View Detailed Salary Report
$49,000
Min 10%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$163,000
Max 90%
Best Paying Company
Shopko
Highest Paying City
Seattle, WA
Highest Paying State
Montana
Avg Experience Level
4.1 years
How much does a Regional Manager make at top companies?
The national average salary for a Regional Manager in the United States is $90,019 per year or $43 per hour. Those in the bottom 10 percent make under $49,000 a year, and the top 10 percent make over $163,000.

Real Regional Manager Salaries

Job Title Company Location Start Date Salary
Regional Manager, Americas ATC Ny B.V. New York, NY Dec 05, 2013 $240,000
Regional Manager-North America Lifestyle Medicine Institute LLC Loma Linda, CA Sep 22, 2014 $220,000
Regional Manager Brandmagic Inc. New York, NY Mar 15, 2016 $206,170 -
$207,000
Regional Manager, Northern Latin America Brainlab, Inc. Miami, FL Dec 01, 2013 $190,000
Regional Manager, Banco de LA Gente Peoples Bank Charlotte, NC Apr 21, 2015 $187,199
Deputy Regional Manager Bechtel Communications, Inc. Frederick, MD Nov 15, 2013 $179,016
Regional Consulting Manager Skytap, Inc. Seattle, WA Jul 13, 2015 $170,000 -
$225,000
Regional Manager Compass Group USA Inc. Brockton, MA Oct 01, 2014 $167,622
Regional Manager Compass Group USA Inc. Boston, MA Oct 01, 2014 $167,622
Regional Manager Compass Group USA Inc. Winthrop Town, MA Oct 01, 2014 $167,622
Region Manager, Field Management CVS RX Services, Inc. Lincoln, RI Apr 25, 2014 $167,607 -
$195,552
Region Manager CVS RX Services, Inc. Lincoln, RI Dec 09, 2013 $167,607 -
$195,552
Regional Manager, North America Meat & Livestock Australia Ltd. Washington, DC Apr 01, 2013 $167,357 -
$250,000
Region Manager Field Management CVS RX Services, Inc. Lincoln, RI Jan 30, 2015 $167,149
Manager, Regional Route Management Americas DHL-Danzas Corporation D/B/A DHL Global Forwarding Miami, FL Nov 01, 2013 $122,400
Regional Manager Stryker Instruments, A Division of Stryker Corporation Encinitas, CA Mar 09, 2016 $120,175
Regional Manager-Impelmentation Netage Solutions, Inc. Watertown Town, MA Mar 11, 2015 $118,893
Regional Manager USA Woods Hole Group Middle East, LLC IL Sep 10, 2014 $116,000
Regional Manager Americas Sachtleben LLC White Plains, NY Aug 15, 2014 $115,000
Regional Manager, Banco de LA Gente Peoples Bank Charlotte, NC Feb 23, 2015 $114,046
Regional Manager, Latin America & Caribbean Region Burger King Corporation Miami, FL Apr 09, 2016 $110,000
Regional Manager, South America Magneco/Metrel, Inc. Addison, IL Jan 10, 2016 $110,000
Manager B, Region PMU Chemonics International, Inc. Washington, DC Jun 13, 2016 $89,606 -
$106,600
Regional Manager GNTI USA, Inc. Los Angeles, CA Jun 14, 2016 $89,523
Regional Manager Bixolon America Inc. Torrance, CA May 20, 2016 $89,523
Regional Manager Latin America Eyewear Designs Ltd. Miami, FL Feb 02, 2015 $87,450
China Regional Manager HS Capital Partners, LLC San Francisco, CA Jan 10, 2016 $87,300
Regional Manager, Europe L Brands Service Company, LLC New York, NY Oct 09, 2016 $85,342 -
$125,000
MMU Regulatory Manager, Latin America Region Gsmconference Limited Atlanta, GA Sep 20, 2015 $85,000
Regional Manager Tralongo Dental Solutions LLC Houston, TX Sep 14, 2015 $85,000

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Top Skills for A Regional Manager

  1. Revenue Growth
  2. Customer Service
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Consult with representatives of large commercial accounts to redesign solutions and explore revenue growth opportunities.
  • Focus on methods to provide self-service options for support and automation, while consistently delivering outstanding customer service.
  • Recommend product line extensions and distribution to improve customer satisfaction and sales potential.
  • Designed and executed sales plans for nine state territory for technical sales of advanced adhesives and automated dispensing machinery.
  • Develop procedures for the emergency response and crisis management, physical security, information protection, incident management and investigative units.

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Top 10 Best States for Regional Managers

  1. Texas
  2. Colorado
  3. Rhode Island
  4. North Carolina
  5. Georgia
  6. New Jersey
  7. Virginia
  8. Delaware
  9. Pennsylvania
  10. Michigan
  • (5,400 jobs)
  • (1,536 jobs)
  • (202 jobs)
  • (2,028 jobs)
  • (2,183 jobs)
  • (1,705 jobs)
  • (1,979 jobs)
  • (160 jobs)
  • (2,432 jobs)
  • (1,519 jobs)

Top Regional Manager Employers

Jobs From Top Regional Manager Employers

Regional Manager Videos

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