How to hire a regional manager

How to hire a regional manager, step by step

Here's a step-by-step regional manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a regional manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new regional manager
• Step 8: Go through the hiring process checklist

What does a regional manager do?

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1. Identify your hiring needs

   First, determine the employments status of the regional manager you need to hire. Certain regional manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A regional manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, regional managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of regional manager salaries for various roles:

   Type of Regional Manager	Description	Hourly rate
   Regional Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$29-73
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Sales And Operations Manager	A sales operations manager is a professional who supports a company's sales and marketing teams by optimizing a tool often collectively known as Customer Relationship Management (CRM). Sales operations managers must serve as a liaison between the teams and the upper management while training staff members on new technology and software... Show more	$32-74

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Patients
   • Customer Satisfaction
   • Financial Performance
   • Oversight
   • Project Management
   • Account Management
   • Business Development
   • Regional Sales
   • Product Line
   • Sales Growth
   • Human Resources
   • Direct Reports
   • Payroll

   Check all skills

   Responsibilities:

   • Manage operational and house account sales functions of 14 HVAC distribution locations.
   • Manage Facebook advertising using multivariate testing to maximize reach and response.
   • Coordinate with team of colleagues in development of enterprise wide manage Medicaid contracting strategy.
   • Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.
   • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
   • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.

   More regional manager duties

3. Make a budget

   Including a salary range in your regional manager job description is a great way to entice the best and brightest candidates. A regional manager salary can vary based on several factors:

   • Location. For example, regional managers' average salary in idaho is 45% less than in rhode island.
   • Seniority. Entry-level regional managers earn 59% less than senior-level regional managers.
   • Certifications. A regional manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a regional manager's salary.

   Average regional manager salary

   $97,855yearly

   $47.05 hourly rate

   ---

   Entry-level regional manager salary

   $62,000 yearly salary

   Updated December 24, 2025

   Average regional manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	District of Columbia	$131,310	$63
   2	Massachusetts	$130,917	$63
   3	New York	$124,699	$60
   4	Pennsylvania	$122,417	$59
   5	Ohio	$116,692	$56
   6	Indiana	$115,737	$56
   7	Virginia	$113,382	$55
   8	Illinois	$110,989	$53
   9	Maryland	$107,015	$51
   10	Alabama	$105,693	$51
   11	Minnesota	$104,268	$50
   12	North Carolina	$103,454	$50
   13	California	$102,006	$49
   14	Tennessee	$99,970	$48
   15	Michigan	$99,203	$48
   16	Washington	$98,132	$47
   17	Texas	$97,318	$47
   18	Wisconsin	$95,000	$46
   19	Nevada	$94,761	$46
   20	Georgia	$91,586	$44

   Average regional manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Safran	$221,402	$106.44	26
   2	BNP Paribas	$194,848	$93.68	1
   3	VF	$194,671	$93.59	5
   4	Citi	$188,814	$90.78	27
   5	Ernst & Young	$184,622	$88.76	327
   6	Solar.com	$183,258	$88.10	22
   7	AstraZeneca	$170,952	$82.19	6
   8	Boehringer Ingelheim	$166,825	$80.20	17
   9	Tesla	$165,072	$79.36	40
   10	Parsons	$165,011	$79.33	11
   11	Google	$163,582	$78.65	42
   12	Turner Construction	$162,825	$78.28	1
   13	Koch Industries	$161,260	$77.53
   14	Sierra Pacific Industries	$160,502	$77.16	18
   15	Martinrea International	$158,995	$76.44	1
   16	BD	$158,897	$76.39	25
   17	Organon	$157,658	$75.80	13
   18	Balfour Beatty plc	$157,048	$75.50
   19	Veolia Water Tech	$156,257	$75.12	13
   20	Oldcastle Infrastructure	$155,001	$74.52	67

4. Writing a regional manager job description

   A good regional manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a regional manager job description:

   Regional manager job description example

   * *
   
   Know what it's like to be in the stadium on game day? Then you know what it's like to work at Buffalo Wild Wings. It's fun. It's fast-paced. We're at the top of our game - and we want to keep it that way. So, we're constantly upping the ante, providing the ultimate experience for our fans. And, of course, it's our people that bring that experience to life.
   
   *GAME DAY *
   
   Our Regional Manager is our coach when it comes to overseeing our management staff and developing top talent within our sports bars. You will serve as the liaison between the units and the support center ensuring strong communication. As a Regional Manager you will focus on daily sales, marketing plans and unit operations including costs of goods sold, labor, and guest relations.
   
   *WE'LL PROVIDE THE PLAYBOOK, HERE'S WHAT YOU BRING TO THE TABLE *
   
   * You know the business. You have 5 plus years of knowledge and understanding of multi-unit restaurant operations.
   
   * You know the rules of the game. You have general knowledge in functional support area, including HR, Training, Marketing, Finance and Development. You strive to provide the ultimate experience for your guests.
   
   * You're Team focused. You have a passion for training and developing your Team. Oversee and coach restaurant management staff in assigned units.
   
   *BRAG FACTOR *
   
   You'll be working for the hottest brand around and have tons of fun doing it. As a Regional Manager, you'll be eligible for quarterly bonuses, an annual performance-based wage review and a comprehensive benefits program. You will have the resources to be at the top of your game. Everything that we put into developing sauces for our famous wings, we put the same vigor into developing and growing our Regional Manager.
   
   You are applying for work for a franchisee of Buffalo Wild Wings, not Buffalo Wild Wings Corporate, or any of its affiliates. If hired, the franchisee will be your only employer. Franchisees are independent business owners who set their own wage and benefit programs that can vary among franchisees.
   
   The Regional Manager position will require regular weekly travel between the Louisiana and Mississippi markets, and maintain a work schedule to include nights, weekends and holidays.

   Copy this example

   

5. Post your job

   There are a few common ways to find regional managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your regional manager job on Zippia to find and recruit regional manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit regional managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new regional manager

   Once you've selected the best regional manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new regional manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a regional manager?