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Regional manager vs country manager

The differences between regional managers and country managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional manager, becoming a country manager takes usually requires 4-6 years. Additionally, a country manager has an average salary of $99,341, which is higher than the $97,855 average annual salary of a regional manager.

The top three skills for a regional manager include customer service, patients and customer satisfaction. The most important skills for a country manager are logistics, business development, and business strategy.

Regional manager vs country manager overview

Regional ManagerCountry Manager
Yearly salary$97,855$99,341
Hourly rate$47.05$47.76
Growth rate5%6%
Number of jobs156,364309,722
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 59%
Average age4644
Years of experience86

What does a regional manager do?

A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.

What does a country manager do?

A Country Manager oversees a company's operations in a different region or country, ensuring corporate expansions run smoothly and efficiently. They are responsible for establishing objectives and guidelines, conducting market research and analysis to find international business and client opportunities, developing strategic plans for revenue growth and brand awareness, and monitoring sales, generating progress reports regularly. Should there be conflicts or issues, it is also their responsibility to resolve them right away. Moreover, a Country Manager leads and encourages staff to reach goals while implementing the company's standards and policies.

Regional manager vs country manager salary

Regional managers and country managers have different pay scales, as shown below.

Regional ManagerCountry Manager
Average salary$97,855$99,341
Salary rangeBetween $62,000 And $152,000Between $56,000 And $173,000
Highest paying CityWashington, DCNew York, NY
Highest paying stateRhode IslandNew York
Best paying companySafranGenentech
Best paying industryTechnologyEnergy

Differences between regional manager and country manager education

There are a few differences between a regional manager and a country manager in terms of educational background:

Regional ManagerCountry Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 59%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Pennsylvania

Regional manager vs country manager demographics

Here are the differences between regional managers' and country managers' demographics:

Regional ManagerCountry Manager
Average age4644
Gender ratioMale, 73.3% Female, 26.7%Male, 85.6% Female, 14.4%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5%
LGBT Percentage7%10%

Differences between regional manager and country manager duties and responsibilities

Regional manager example responsibilities.

  • Manage operational and house account sales functions of 14 HVAC distribution locations.
  • Manage Facebook advertising using multivariate testing to maximize reach and response.
  • Coordinate with team of colleagues in development of enterprise wide manage Medicaid contracting strategy.
  • Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
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Country manager example responsibilities.

  • Achieve 3pp in EBITDA growth from 2015 and 9pp vs budget.
  • Manage Striderite's offshore sourcing operations in the Caribbean.
  • Manage two to four grants annually, totaling 1-2 million USD each year.
  • Manage billing, payroll, and other necessary fix and variable costs, maintaining profit growth year to year.
  • Lead internal risk management processes of all in-country associate parties, including final assessments/decisions.
  • Support search engine marketing (SEM) and search engine optimization (SEO) campaigns.
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Regional manager vs country manager skills

Common regional manager skills
  • Customer Service, 14%
  • Patients, 9%
  • Customer Satisfaction, 7%
  • Financial Performance, 5%
  • Oversight, 4%
  • Project Management, 4%
Common country manager skills
  • Logistics, 13%
  • Business Development, 9%
  • Business Strategy, 8%
  • Product Development, 7%
  • Revenue Growth, 6%
  • Human Resources, 4%

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